In recent times, a sophisticated phishing campaign has been uncovered, targeting Microsoft 365 (M365) accounts. This campaign, orchestrated by Russian nation-state actors, employs a technique known as device code authentication phishing. This method has proven to be more effective at compromising accounts than many traditional spear-phishing attacks. The following sections delve into the intricacies of this campaign, its execution, and
CyberArk’s shocking acquisition of Boston-based startup Zilla for an impressive sum of $165 million has sparked a flurry of discussions in the cybersecurity industry. This strategic move marks CyberArk’s significant expansion into the realm of identity governance and administration (IGA), seamlessly integrating with its robust Privilege Access Management (PAM) platform. Zilla, founded by Deepak Taneja, is a modern IGA SaaS
The landscape of financial crime is evolving at an unprecedented pace, driven by rapid advancements in technology. Banks are facing increasingly sophisticated threats from fraudsters who leverage cutting-edge tools like generative AI to perpetrate financial crimes. As these threats grow more complex, banks must adopt innovative strategies to stay ahead. The question now is whether banks can succeed in stemming
A sophisticated phishing campaign termed “device code phishing” has been meticulously identified by Microsoft Threat Intelligence. This deceptive attack, initiated by the group known as Storm-2372, has been active since August 2024 and has consistently targeted various industries and governments around the globe. By exploiting device code authentication—a method typically reserved for devices unable to perform interactive web-based authentication—these attackers
Generative AI has made significant strides in transforming customer experience delivery over the past two years, playing a pivotal role in revolutionizing various aspects such as marketing, customer service, and brand loyalty. The unique ability of generative AI to generate new, relevant content has set it apart, enabling businesses to offer personalized and engaging customer experiences that were previously unimaginable.
AI is revolutionizing customer experience tools and strategies by enabling more personalized interactions, predictive analytics, and efficient customer service. Companies are leveraging AI to analyze vast amounts of customer data to gain actionable insights, anticipate customer needs, and deliver tailored recommendations. Furthermore, AI-powered chatbots and virtual assistants provide instant support, improving response times and customer satisfaction. With continuous advancements, AI
In today’s competitive business landscape, customer experience (CX) has become a critical differentiator. However, the challenge for CX leaders lies in connecting CX metrics to meaningful business outcomes, ensuring they are not just abstract numbers devoid of strategic direction. Establishing a governance strategy without clear metrics is futile, as success cannot be adequately measured. Metrics serve as a company’s directional
In today’s competitive market, outstanding customer service is no longer just an advantage but a necessity for retaining customer loyalty and ensuring long-term business success. With increasing customer expectations, companies must adopt innovative and empathetic approaches to address customer dissatisfaction and elevate their service experiences. This article delves into five essential practices that can transform customer service and foster lasting
The retail and eCommerce landscape continues to evolve quickly, driven by changing customer expectations, technological advancements, and the growing role of data in decision-making. In 2025, data intelligence has moved from being a competitive advantage to an operational necessity. As shoppers prioritize personalization, convenience, and trust, businesses that fail to leverage their data effectively may struggle to keep up. This
The technology-driven world of cryptocurrency has always been rife with both opportunities and risks, but the year 2024 has shown an alarming rise in fraudulent activities within this domain. A sharp spike in what is popularly known as romance baiting or pig butchering scams has resulted in significant financial losses. According to data from Chainalysis, these scams now account for
The cybersecurity landscape is constantly evolving, presenting new vulnerabilities and threats almost daily. Recent updates from major industry players like Microsoft and Google have shed light on the ongoing challenges and dynamic responses within the field. Adding to the complexity, Lee Enterprises, a major US newspaper publisher, recently faced a significant cyberattack. This article delves into various incidents, providing an
In the rapidly evolving landscape of customer service, traditional contact centers face the challenge of meeting increasingly sophisticated and dynamic expectations in an era dominated by advanced technological innovation. The integration of cloud technology and artificial intelligence (AI) offers a transformative solution that promises to reshape these centers into intelligent, customer-centric hubs capable of delivering superior experiences and achieving measurable
