b2b-daily
Search
Close this search box.
Search
Close this search box.
Home | Authors | Paige Williams
Avatar photo

Paige Williams

Paige Williams works on articles related to Cyber Security and Customer Experience (CX) and B2B Marketing. With a deft ability to translate the complex and technical, Paige stands out in a sea of writers. Readers looking to maximize their customer experience regularly turn to Paige's pages for phenomenal guidance, insights, and advice. 
Supply Chain Attack on GitHub Exposes Open-Source Security Flaws
Cyber Security
Supply Chain Attack on GitHub Exposes Open-Source Security Flaws

A recent supply chain attack targeting GitHub revealed significant vulnerabilities within open-source security, impacting multiple repositories and heightening concerns in the tech community.The attack initially aimed at Coinbase extended its implications to users of the “tj-actions/changed-files” GitHub Action, exposing a broader issue of compromised security in open-source projects. This breach underscores the sophisticated methods employed by attackers to exploit weak

Read More
April 7, 2025
Fast Flux Threats: U.S. and International Cyber Agencies Issue Warning
Cyber Security
Fast Flux Threats: U.S. and International Cyber Agencies Issue Warning

In an alarming development for cybersecurity, US and international agencies have issued a joint warning about the growing threat posed by Fast Flux techniques.Fast Flux, a method utilized by malicious actors, obscures the locations of their servers by continuously changing DNS records, such as IP addresses. This sophisticated technique leads to resilient, highly available command and control (C2) infrastructures, complicating

Read More
April 7, 2025
Cyber Attacks Target Ukraine Amid Conflict with Russia
Cyber Security
Cyber Attacks Target Ukraine Amid Conflict with Russia

The volatile situation between Ukraine and Russia continues to embolden cybercriminal groups to launch audacious attacks.These attacks target critical infrastructure and state administration bodies in Ukraine with a specific intent to steal sensitive data. The Computer Emergency Response Team of Ukraine (CERT-UA) has reported multiple incidents involving sophisticated malware designed to breach systems and harvest crucial data.Recent cyber campaigns utilizing

Read More
April 7, 2025
OEMs and Insurers Unite to Boost Customer Loyalty and Retention
Customer Experience (CX)
OEMs and Insurers Unite to Boost Customer Loyalty and Retention

In a rapidly evolving automotive industry, the partnership between Original Equipment Manufacturers (OEMs) and insurance companies is emerging as a strategic response to declining customer loyalty and retention rates.Triggered by significant premium hikes, 49% of U.S. drivers sought new auto insurance over the past year, as reported by Deloitte. This article delves into how these alliances aim to enhance customer

Read More
April 4, 2025
AI Revolutionizes Retail with Personalized Phygital Experiences
Customer Experience (CX)
AI Revolutionizes Retail with Personalized Phygital Experiences

Today, customers demand seamless, personalized experiences blending the physical and digital worlds. Retail executives are eager to meet these expectations, with a significant majority planning to adopt AI-driven automation.Nearly nine out of ten customers have reported positive impacts from Generative AI (GenAI) in their shopping experiences. The key challenge lies in crafting a cohesive, adaptive AI vision that leverages industry

Read More
April 4, 2025
AI-Driven Proactive Customer Service Revolutionizes CX by 2027
Customer Experience (CX)
AI-Driven Proactive Customer Service Revolutionizes CX by 2027

The future of customer experience (CX) is poised for significant transformation as companies progressively shift from reactive to proactive customer service models.To enhance customer satisfaction and loyalty, businesses are now focusing on engaging customers well before potential issues arise and on seizing new opportunities preemptively. The rapid evolution of AI technology is critical in this endeavor, as it helps identify

Read More
April 4, 2025
How to Overcome Common CRM Implementation Challenges?
Customer Experience (CX)
How to Overcome Common CRM Implementation Challenges?

Effective implementation of a Customer Relationship Management (CRM) system can significantly enhance business efficiency and customer satisfaction. However, navigating the common pitfalls that often accompany CRM deployment is crucial for ensuring success. This article examines these challenges and provides practical solutions to help organizations achieve a seamless CRM implementation process. Ensuring User Adoption Engage Users Early and Often One of

Read More
April 4, 2025
Meta AI Assistant on WhatsApp Raises Privacy Concerns
Cyber Security
Meta AI Assistant on WhatsApp Raises Privacy Concerns

Meta, the parent company of WhatsApp, has introduced an artificial intelligence integration into its messaging platform, represented by a blue circle now visible to many users. This feature aims to expand the functionalities available across WhatsApp, Facebook, and Instagram through an AI assistant capable of interacting within the app. Although the new feature might be helpful, it has triggered discussions

Read More
April 4, 2025
How MarTech Is Revolutionizing Customer Experiences in Banking
Customer Experience (CX)
How MarTech Is Revolutionizing Customer Experiences in Banking

The rapidly evolving landscape of marketing technology (MarTech) is transforming how banks interact with their customers.Financial institutions are now investing heavily in sophisticated MarTech platforms to refine their marketing strategies, enhance customer relationships, and automate various marketing tasks. This swift shift towards adopting advanced MarTech tools highlights their critical role in gathering substantial insights, personalizing customer experiences, and establishing stronger

Read More
April 4, 2025
8×8 Expands Engage Platform with Video and SMS for Enhanced CX
Customer Experience (CX)
8×8 Expands Engage Platform with Video and SMS for Enhanced CX

The landscape of customer experience (CX) has been continuously evolving with technological advancements, and today’s customers expect more seamless and personalized interactions.Responding to these dynamic needs, 8×8, Inc. has expanded its 8×8 Engage™ platform to include video and SMS interactions. This latest enhancement is designed to empower employees and enhance customer satisfaction by integrating robust contact center capabilities, unified communications,

Read More
April 4, 2025
AnywhereNow Revolutionizes Customer Experience with AI Integration
Customer Experience (CX)
AnywhereNow Revolutionizes Customer Experience with AI Integration

Anywhere365, once recognized for its advancements in customer experience automation using AI, has transformed into AnywhereNow. This rebranding effort aligns the company with a more vibrant and metropolitan theme, emphasizing speed and innovation while holding onto its core values: accountability, customer-centricity, and care.AnywhereNow introduces an array of AI-based solutions designed to enhance contact center efficiency and customer engagement. These solutions

Read More
April 4, 2025
Is Personalization in Digital Customer Experience Effective?
Customer Experience (CX)
Is Personalization in Digital Customer Experience Effective?

Personalization in digital customer experience (DCX) has become a central focus for companies striving to enhance their marketing strategies. Organizations are increasingly investing in technology to offer tailored experiences, but the critical question remains: is personalization truly effective in improving customer satisfaction and loyalty? The Current Landscape of Digital Customer Experience Initial Adoption and Progress The journey towards personalizing digital

Read More
April 3, 2025