As mobile devices continue to shape how we connect and shop, creating a seamless customer experience has become a critical focus for brands. Today, we’re thrilled to sit down with Aisha Amaira, a MarTech expert with deep expertise in CRM marketing technology and customer data platforms. With her passion for blending innovation and marketing, Aisha has helped businesses harness technology
Have you ever dialed a customer service line, expecting a long wait and a robotic response, only to be met with a swift solution and a genuine conversation that made you feel truly heard? This isn’t a rare fluke but a growing reality in contact centers across the globe. Artificial intelligence (AI) and human agents are joining forces, blending cutting-edge
What happens when the engines of global automotive giants grind to a sudden, screeching stop—not due to mechanical failure, but because of invisible digital invaders? In a world increasingly driven by technology, Bridgestone Americas and Jaguar Land Rover, two titans of the industry, recently faced this chilling reality as cyberattacks struck at the heart of their operations, exposing the fragility
Imagine a world where a single email, seemingly from a trusted government agency, contains a forged ID card so convincing that even trained eyes are deceived, leading to a catastrophic breach of sensitive data. This is no longer a distant threat but a stark reality as cybercriminals harness generative AI to craft attacks that slip past traditional defenses with alarming
Imagine a marketing landscape where campaigns are crafted in hours rather than weeks, customer interactions are hyper-personalized by intelligent systems, and data insights are generated at lightning speed. This is the promise of generative AI (Gen AI), a technology that has stormed into the marketing realm, disrupting traditional practices with unprecedented potential. But amidst the buzz, how can marketers discern
Today, we’re thrilled to sit down with Aisha Amaira, a MarTech expert with a deep passion for integrating cutting-edge technology into business operations. With her extensive background in CRM marketing technology and customer data platforms, Aisha has a unique perspective on how innovations like Agentic AI are transforming the way companies operate, streamline processes, and uncover critical insights. In this
Imagine a world where every customer interaction feels uniquely tailored, yet the shadow of data misuse looms large—recent studies reveal that over 70% of consumers expect personalized experiences, while a staggering 58% lose confidence in brands after a single data breach, highlighting the critical tension in modern customer experience (CX). This dichotomy defines the challenge where the thirst for customization
In an era where digital interactions dominate and customer expectations soar, businesses face immense pressure to deliver seamless, reliable experiences across every channel, whether it’s a mobile app, email, or traditional mail. For many organizations, especially those in regulated sectors like financial services, healthcare, and insurance, maintaining consistency in communication remains a daunting challenge due to fragmented systems and siloed
Let me introduce Dominic Jainy, a seasoned IT professional with deep expertise in cybersecurity, artificial intelligence, machine learning, and blockchain. With a career dedicated to dissecting complex cyber threats and exploring cutting-edge technologies, Dominic has become a trusted voice in understanding how advanced persistent threat (APT) groups operate. Today, we’re diving into a pressing issue: the use of the ‘BRICKSTORM’
Introduction Imagine a world where digital interactions no longer require tapping on screens or typing out queries, but instead, a simple spoken command can handle everything from shopping to solving complex problems, marking a transformative shift happening now with voice AI reshaping how technology integrates into daily life. This reality is not a distant vision but an immediate change, as
Imagine a frustrated customer, tangled in a web of automated menus and unresponsive chatbots, finally dialing a phone number in desperation for a real solution, only to be met with a surprising statistic. Surprisingly, in an era dominated by digital interfaces, a staggering 48% of customers still prefer phone calls for resolving complex issues, highlighting the enduring importance of voice
Introduction to AI’s Rising Role in Retail Imagine a scenario where a major consumer packaged goods (CPG) company invests millions in a nationwide promotion, only to discover that half of the targeted stores failed to display the correct signage or pricing due to manual errors by field representatives. This is not a rare occurrence but a stark reality in the
