In today’s world, most people prefer to avoid contacting customer service altogether. Instead, they want to find the answers to their questions through self-service options or online resources. While this may seem like a more convenient and efficient approach for consumers, it presents significant challenges for brands operating in an increasingly digital landscape. Despite their best efforts, brands are falling
An overview of account-based marketing Account-based marketing (ABM) is quickly becoming a go-to strategy for companies looking to engage high-value accounts and create personalized experiences for customers. ABM is defined as a targeted approach to B2B marketing that identifies high-value accounts and tailors personalized campaigns to their specific needs and interests. Beyond simply driving demand in an account, ABM also
Once upon a time, account-based marketing (ABM) was a strategy – a very smart one aimed at the biggest, most valuable accounts. However, somewhere down the line, ABM became a technology platform. While technology has certainly helped improve efficiency and effectiveness in sales and marketing, it has also created challenges for ABM, which aims to help companies sell to their
The customer experience (CX) trend is growing fast, and businesses are looking for ways to sustain customer loyalty and boost profitability. As customers demand a personalized experience, companies must go beyond the norm to meet their expectations. But what trends will shape the CX landscape in 2023? CX industry expert Michelle Martinez shared some insights into the topic. In this
Marketing has come a long way in recent years. With the rise of digital channels, marketers can now target specific audiences with greater precision, providing relevant products and offers to consumers that they are more likely to be interested in. One of the key ways marketers can do this is through personalization. Personalization is the process of tailoring marketing messages
In today’s fast-paced and digital world, customer experience is at the center of all businesses’ agendas. Brands are increasingly realizing that digital customer engagement plays a fundamental role in driving business growth, especially during challenging times like a potential recession and marketing budget cuts. This article discusses how brands are adapting to the current market trends to provide customers with
The concept of customer experience (CX) has long been associated with B2C businesses that cater to individual customers. However, the rise of digital transformation and the changing preferences of B2B buyers have made it imperative for B2B companies to pay attention to CX as well. In this article, we will explore the unique challenges that B2B CX presents and the
The broadcasting industry has undergone a significant shift in recent years with the advent of digital media and changing consumer behaviors. In this modern era, listeners want a personalized listening experience rather than the traditional broadcasting with generic playlists. As a result, broadcasters need to adapt and innovate by catering to user segments and meeting the evolving customer expectations to
In today’s digital age, businesses must adapt to cater to the needs and preferences of their customers. The internet has become the primary mode of communication and shopping, making it crucial for businesses to establish an online presence that is both user-friendly and personalized. One of the best ways to accomplish this is through the use of live chat, which
In today’s increasingly diverse society, it is crucial for companies to embrace diversity and inclusion (DEI) as part of their business practices. Not only does diversity and inclusion impact a company’s employees, but it also impacts its customer base. Companies that recognize and embrace DEI are better equipped to create positive multicultural interactions with their customers and provide better customer
Companies that aim to stay relevant and competitive must embrace diversity, equity, and inclusion (DEI) initiatives. The world is becoming increasingly diverse, and businesses that do not prioritize diversity and inclusivity may be left behind. In this article, we will explore the importance of diversity in business, the benefits of implementing DEI initiatives for companies, and the challenges businesses may
A new cyber-espionage group, dubbed APT43, has been attributed to a series of attack campaigns aimed at gathering strategic intelligence that aligns with Pyongyang’s geopolitical interests since 2018. However, the group’s motives are not only espionage-related but are also financially motivated. APT43 has been employing sophisticated techniques such as credential harvesting and social engineering to further its objectives and is
