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Paige Williams

Paige Williams works on articles related to Cyber Security and Customer Experience (CX) and B2B Marketing. With a deft ability to translate the complex and technical, Paige stands out in a sea of writers. Readers looking to maximize their customer experience regularly turn to Paige's pages for phenomenal guidance, insights, and advice. 
Hackers Exploit Microsoft Office 0-Day Vulnerability
Cyber Security
Hackers Exploit Microsoft Office 0-Day Vulnerability

A recently disclosed vulnerability within Microsoft Office has rapidly transformed from a software flaw into a state-sponsored cyberweapon, underscoring the relentless pace at which digital threats evolve in the modern geopolitical landscape. The emergence of this critical zero-day exploit, tracked as CVE-2026-21509, has triggered an international cybersecurity alert, revealing a sophisticated campaign orchestrated by advanced persistent threat actors. This incident

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Customer Trust Now Depends on Vendor Security
Customer Experience (CX)
Customer Trust Now Depends on Vendor Security

With a rich background in CRM marketing technology and customer data platforms, MarTech expert Aisha Amaira has built a career at the intersection of innovation and customer insight. She joins us to unravel a critical, yet often overlooked, aspect of the modern customer experience: the intricate web of third-party vendors operating behind the scenes. We’ll explore how a vendor’s failure

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GlassWorm Malware Returns in New Developer Attacks
Cyber Security
GlassWorm Malware Returns in New Developer Attacks

With the recent resurgence of the GlassWorm malware, the security of the software supply chain is once again under a microscope. This new wave of attacks, targeting the Open VSX registry, demonstrates a chilling evolution in tactics, moving from simple mimicry to the outright hijacking of trusted developer accounts. To unravel the complexities of this threat, we’re speaking with Dominic

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AI Turns Customer Service Into a Growth Engine
Customer Experience (CX)
AI Turns Customer Service Into a Growth Engine

With her extensive background in CRM and customer data platforms, Aisha Amaira has a unique vantage point on the technological shifts redefining business. As a MarTech expert, she has spent her career at the intersection of marketing and technology, focusing on how innovation can be harnessed to unlock profound customer insights and transform core functions. Today, she shares her perspective

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Can Embedded AI Bridge the CX Outcomes Gap?
Customer Experience (CX)
Can Embedded AI Bridge the CX Outcomes Gap?

As a leading expert in marketing technology, Aisha Amaira has spent her career at the intersection of CRM, customer data platforms, and the technologies that turn customer insights into tangible business outcomes. Today, we sit down with her to demystify the aplication of AI in customer experience, exploring the real-world gap between widespread experimentation and achieving a satisfying return. She’ll

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Why CX Is the Ultimate Growth Strategy for 2026
Customer Experience (CX)
Why CX Is the Ultimate Growth Strategy for 2026

In a marketplace where product innovation is quickly replicated and consumer attention is fractured across countless digital platforms, the most enduring competitive advantage is no longer what a company sells, but how it makes a customer feel. The business landscape has reached a critical inflection point where customer experience (CX) has decisively transitioned from a supporting function into the primary

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Ten Mistakes That Undermine B2B Analyst Relations
Customer Experience (CX)
Ten Mistakes That Undermine B2B Analyst Relations

In the high-stakes world of B2B technology, a powerful yet often misunderstood force quietly shapes purchasing decisions and defines market leaders long before a sales call is ever made. Industry analysts, acting as trusted advisors to enterprise buyers, wield significant influence over which vendors are shortlisted and ultimately chosen. Despite their pivotal role in validating solutions and justifying investments, many

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New RAT Attacks Give Scammers Remote Bank Access
Cyber Security
New RAT Attacks Give Scammers Remote Bank Access

With a deep background in applying artificial intelligence and machine learning to complex security challenges, Dominic Jainy has become a leading voice in the fight against sophisticated financial fraud. As criminals increasingly turn to high-tech methods like Remote Access Trojans (RATs) to bypass traditional security, his work focuses on the next generation of defense: real-time behavioral monitoring. In our conversation,

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Why Are Cyberattacks in Healthcare Becoming Lethal?
Cyber Security
Why Are Cyberattacks in Healthcare Becoming Lethal?

The digital transformation once heralded as the future of medicine has inadvertently created a new and deadly battleground, where the disruption of a hospital’s computer systems is now directly linked to measurable increases in patient mortality rates. In 2025, the healthcare industry contended with an unprecedented 54.7 million threat detections, a stark indicator that what were once considered IT inconveniences

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ShinyHunters Claims Credit for Voice Phishing Attacks
Cyber Security
ShinyHunters Claims Credit for Voice Phishing Attacks

The familiar, reassuring sound of a human voice on the other end of the line has become the latest sophisticated tool used by cybercriminals to dismantle even the most fortified corporate security systems. In a significant development, the notorious cybercrime group ShinyHunters has taken responsibility for a string of corporate breaches, not by exploiting a software vulnerability, but by masterfully

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SmarterMail Security Vulnerabilities – Review
Cyber Security
SmarterMail Security Vulnerabilities – Review

The foundational trust placed in enterprise email servers can be shattered by a single unauthenticated vulnerability, transforming a critical communication tool into a gateway for widespread organizational compromise. SmarterMail represents a significant platform in the email and collaboration server sector. This review will explore recently disclosed security vulnerabilities, their technical mechanisms, performance impact on system integrity, and the implications for

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Zerotrillion Launches AI to Turn Business Data Into Action
AI and ML
Zerotrillion Launches AI to Turn Business Data Into Action

In the relentless pursuit of competitive advantage, modern enterprises have amassed mountains of operational data, yet many find themselves navigating with an incomplete map, unable to convert this digital exhaust into decisive action. This data paradox has left countless leaders with more information than ever but paradoxically fewer clear insights. Responding to this critical gap, global creative consultancy Zerotrillion, in

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