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Paige Williams

Paige Williams works on articles related to Cyber Security and Customer Experience (CX) and B2B Marketing. With a deft ability to translate the complex and technical, Paige stands out in a sea of writers. Readers looking to maximize their customer experience regularly turn to Paige's pages for phenomenal guidance, insights, and advice. 
Trend Analysis: Situationally Adaptive B2B Selling
Customer Experience (CX)
Trend Analysis: Situationally Adaptive B2B Selling

In the intricate world of B2B sales, the modern buying journey resembles a labyrinth more than a straight path, with an average of 6 to 10 stakeholders influencing decisions in significant purchases, often leading to stalled deals or outright indecision. This chaotic, non-linear environment challenges traditional sales approaches, as rigid methodologies struggle to address the diverse needs and dynamics of

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Trend Analysis: Cybercrime Tactics Evolution
Cyber Security
Trend Analysis: Cybercrime Tactics Evolution

In a stunning turn of events, the notorious cybercriminal group Scattered Lapsus$ Hunters recently issued a farewell statement on BreachForums, signaling not just an end to their reign but a profound shift in the landscape of digital crime, which has left the cybersecurity community grappling with questions about the true nature of their apparent retreat. This unexpected declaration, laced with

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How Is Synthetic Identity Fraud Costing Lenders Billions?
Cyber Security
How Is Synthetic Identity Fraud Costing Lenders Billions?

As we dive into the complex world of financial fraud, I’m thrilled to speak with Dominic Jainy, an IT professional with deep expertise in artificial intelligence, machine learning, and blockchain. With his keen interest in how emerging technologies intersect with industries like finance and lending, Dominic offers a unique perspective on the growing threat of synthetic identity fraud—a sophisticated crime

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Managed Services: Key to Exceptional Customer Experiences
Customer Experience (CX)
Managed Services: Key to Exceptional Customer Experiences

In an era where customer expectations are skyrocketing, businesses, particularly those operating contact centers, face immense pressure to deliver flawless interactions at every touchpoint. While the spotlight often falls on frontline agents who engage directly with customers, there’s a critical force working tirelessly behind the scenes to ensure those interactions are smooth and effective. Managed Services, often overlooked, serve as

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How Has Customer Experience Evolved Across Generations?
Customer Experience (CX)
How Has Customer Experience Evolved Across Generations?

What happens when a single family gathering brings together a Millennial parent obsessed with seamless online ordering, a Gen Z teen who only supports brands with a social cause, and a Gen Alpha child captivated by interactive augmented reality games—all expecting tailored experiences from the same company? This clash of preferences isn’t just a household debate; it’s a vivid snapshot

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Tax Ombud Reports Surge in eFiling Profile Hijacking Cases
Cyber Security
Tax Ombud Reports Surge in eFiling Profile Hijacking Cases

What happens when a long-awaited tax refund disappears into the hands of a stranger? In South Africa, thousands of taxpayers and tax practitioners are grappling with this harsh reality as cybercriminals hijack their SARS eFiling profiles with alarming ease, leaving victims devastated. The Office of the Tax Ombud (OTO) has sounded the alarm, revealing a sharp surge in these cases,

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Is the Cybersecurity Skills Gap Crippling Organizations?
Cyber Security
Is the Cybersecurity Skills Gap Crippling Organizations?

Allow me to introduce Dominic Jainy, a seasoned IT professional whose expertise in artificial intelligence, machine learning, and blockchain has positioned him as a thought leader in the evolving world of cybersecurity. With a passion for leveraging cutting-edge technologies to solve real-world challenges, Dominic offers a unique perspective on the pressing issues facing organizations today. In this interview, we dive

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Lucid PhaaS: Global Phishing Threat Targets 316 Brands
Cyber Security
Lucid PhaaS: Global Phishing Threat Targets 316 Brands

I’m thrilled to sit down with Dominic Jainy, an IT professional whose deep expertise in artificial intelligence, machine learning, and blockchain has given him unique insights into the evolving world of cybersecurity. Today, we’re diving into the dark underbelly of cybercrime, focusing on the rise of Phishing-as-a-Service platforms like Lucid PhaaS. With over 17,500 phishing domains targeting hundreds of brands

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How Does Gemini’s AI Threaten Your Digital Privacy?
Cyber Security
How Does Gemini’s AI Threaten Your Digital Privacy?

Imagine a world where a simple photo edit could expose your entire digital identity—your location, social connections, and even the unique geometry of your face. This is no longer science fiction but a stark reality for the estimated 500 million users of Gemini, captivated by Google’s free AI upgrade, particularly the viral Nano Banana tool. As of 2025, the allure

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How Does FlipSwitch Rootkit Bypass Linux Kernel Defenses?
Cyber Security
How Does FlipSwitch Rootkit Bypass Linux Kernel Defenses?

Introduction to FlipSwitch Rootkit and Its Threat Imagine a silent intruder slipping past the most fortified digital defenses of critical infrastructure, undetected by conventional security measures, posing a severe risk to system integrity. This is the reality with FlipSwitch, a highly sophisticated rootkit that emerged in late September, targeting modern Linux kernels with alarming precision. As a threat that compromises

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WhatsApp Zero-Click Vulnerability – Review
Cyber Security
WhatsApp Zero-Click Vulnerability – Review

Imagine receiving a seemingly harmless message on WhatsApp, only to have your device silently compromised without ever tapping a button or opening a file. This chilling reality has emerged with a critical zero-click remote code execution (RCE) vulnerability affecting millions of users on Apple’s iOS, macOS, and iPadOS platforms. Discovered by security researchers, this exploit allows attackers to infiltrate devices

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How Are Ivanti EPMM Flaws Exploited by Advanced Malware?
Cyber Security
How Are Ivanti EPMM Flaws Exploited by Advanced Malware?

In a digital landscape where cyber threats evolve at an alarming pace, a recent alert from the U.S. Cybersecurity and Infrastructure Security Agency (CISA) has spotlighted a chilling incident involving Ivanti Endpoint Manager Mobile (EPMM). Sophisticated malware strains have infiltrated an unnamed organization’s network by exploiting newly discovered vulnerabilities, labeled CVE-2025-4427 and CVE-2025-4428. This breach underscores the relentless ingenuity of

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