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Paige Williams

Paige Williams works on articles related to Cyber Security and Customer Experience (CX) and B2B Marketing. With a deft ability to translate the complex and technical, Paige stands out in a sea of writers. Readers looking to maximize their customer experience regularly turn to Paige's pages for phenomenal guidance, insights, and advice. 
Is Customer Experience the New B2B Battleground in Asia?
Customer Experience (CX)
Is Customer Experience the New B2B Battleground in Asia?

A landmark report has provided an in-depth benchmark of Business-to-Business (B2B) customer experience (CX) maturity across twelve major Asian economies, revealing a fundamental shift in the region’s competitive landscape. The analysis, which covers China, Japan, India, South Korea, Singapore, Taiwan, Indonesia, Thailand, Malaysia, Vietnam, the Philippines, and Pakistan, confirms that B2B CX is no longer a peripheral concern but a

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Is a Cyberattack Causing the Silent Collapse of Justice?
Cyber Security
Is a Cyberattack Causing the Silent Collapse of Justice?

A single, targeted digital intrusion has accomplished what years of underfunding could not: bringing the United Kingdom’s public defense system to the brink of total operational failure. This is not merely a technical glitch or an administrative headache; it represents a full-blown crisis in justice, leaving thousands of legal professionals without income and the nation’s most vulnerable citizens without representation.

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How Is Asia Redefining B2B Customer Experience?
Customer Experience (CX)
How Is Asia Redefining B2B Customer Experience?

A deep analysis of twelve major Asian economies has illuminated a significant shift in the business-to-business sector, where the expectations of commercial buyers are increasingly mirroring those of consumers, demanding seamless, personalized, and on-demand service. This evolution is compelling companies across the continent, from established industrial giants to agile tech startups, to re-evaluate their approach to client engagement. While the

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How Does CISA’s V2.0 Bolster Cyber Defenses?
Cyber Security
How Does CISA’s V2.0 Bolster Cyber Defenses?

As digital threats against the nation’s most essential services grow increasingly sophisticated and interconnected, the need for a unified and actionable cybersecurity framework has never been more acute. The U.S. Cybersecurity and Infrastructure Security Agency (CISA) has responded to this urgency by releasing Version 2.0 of its Cross-Sector Cybersecurity Performance Goals (CPGs), a landmark update designed to refine and strengthen

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Accelerate Your SOC Triage From Alert to Verdict
Cyber Security
Accelerate Your SOC Triage From Alert to Verdict

In the high-stakes world of cybersecurity, every second counts. For the analysts on the front lines in a Security Operations Center (SOC), the time between an initial alert and a final verdict is a critical window where a minor threat can escalate into a major incident. To explore how SOCs can reclaim those crucial minutes, we sat down with Dominic

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Is a Hacking Group Using Your Server as a Relay?
Cyber Security
Is a Hacking Group Using Your Server as a Relay?

A highly sophisticated campaign has been uncovered, revealing how a state-sponsored hacking group is transforming compromised servers from passive targets into active components of its own attack infrastructure. Research into the activities of a Chinese threat actor, known variously as Ink Dragon, Earth Alux, or REF7707, details the use of a custom-built Internet Information Services (IIS) module to create a

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Trend Analysis: WhatsApp Account Takeovers
Cyber Security
Trend Analysis: WhatsApp Account Takeovers

A silent and insidious attack targeting WhatsApp’s two billion users is rapidly gaining traction, granting cybercriminals complete access to personal conversations without ever needing to steal a password. This trend highlights a significant shift in the cybercrime landscape, where the primary target is no longer complex software vulnerabilities but the inherent trust users place in familiar platforms and messages from

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Software Can Scale Your Support Team Without New Hires
Enterprise Applications
Software Can Scale Your Support Team Without New Hires

The sudden and often unpredictable surge in customer inquiries following a product launch or marketing campaign presents a critical challenge for businesses aiming to maintain high standards of service. This operational strain, a primary driver of slow response times and mounting ticket backlogs, can significantly erode customer satisfaction and damage brand loyalty over the long term. For many organizations, the

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700Credit Data Breach Hits 5.8 Million Car Owners
Cyber Security
700Credit Data Breach Hits 5.8 Million Car Owners

Today, we sit down with Dominic Jainy, an IT professional specializing in the intersection of artificial intelligence, machine learning, and security. We’ll be dissecting the recent 700Credit data breach that exposed the personal information of 5.8 million consumers, exploring the technical failures, the real-world consequences for victims, and the broader economic ripple effects of such incidents in an increasingly vulnerable

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Cyber Risks Escalate for Critical Grid Battery Storage
Cyber Security
Cyber Risks Escalate for Critical Grid Battery Storage

The Gathering Storm: Why Battery Storage is the New Frontier in Grid Security As the world transitions toward a decarbonized and electrified future, grid-scale battery energy storage systems (BESS) have emerged as an indispensable component of modern power infrastructure. These systems are no longer a niche technology but the lynchpin for grid stability, enabling the seamless integration of renewable energy

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Is Your CX Ready for the Personalization Reset?
Customer Experience (CX)
Is Your CX Ready for the Personalization Reset?

Companies worldwide have invested billions into sophisticated AI to master personalization, yet a fundamental disconnect is growing between their digital efforts and the customers they aim to serve. The promise was a seamless, intuitive future where brands anticipated every need. The reality, for many consumers, is an overwhelming barrage of alerts, recommendations, and interruptions that feel more intrusive than helpful.

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Can Brand-First Marketing Drive B2B Leads?
B2B Marketing
Can Brand-First Marketing Drive B2B Leads?

In the highly competitive and often formulaic world of B2B technology marketing, the prevailing wisdom has long been to prioritize lead generation and data-driven metrics over the seemingly less tangible goal of brand building. This approach, however, often results in a sea of sameness, where companies struggle to differentiate themselves beyond feature lists and pricing tables. But a recent campaign

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