Paige Williams, Author at B2Bdaily.com

Customer Experience (CX)

Leveraging CX Metrics to Boost Growth and Reduce Churn

In today’s competitive market landscape, understanding how customers interact with brands and their subsequent experiences has become paramount to ensuring sustained business growth and customer retention. Businesses, particularly those that rely on recurring revenue models such as Software as a Service (SaaS) and telecommunications, find themselves in critical need of strategically employing customer experience (CX) metrics. Accurately tracking and interpreting

June 23, 2025

Cyber Security

TekStream, NJIT Unite to Train Next-Gen Cybersecurity Experts

The demand for skilled professionals in cybersecurity has reached an unprecedented level, driven by the continuous and rapid evolution of digital threats that pose serious risks to individuals, businesses, and governments alike. TekStream, a prominent leader in cybersecurity and IT solutions, has strategically partnered with the New Jersey Institute of Technology (NJIT), a leading public polytechnic university, to create innovative

June 23, 2025

Customer Experience (CX)

Can Integrated CX Solutions Transform South Africa’s BPO Market?

The landscape of South Africa’s BPO market is rapidly evolving, driven by the increasing demand for seamless customer experiences in a digital-first world. A strategic collaboration between Smartz Solutions and Merchants, two major players in the BPO industry, is setting the stage for a transformation that could redefine customer service delivery. This partnership seeks to integrate cutting-edge technology with operational

June 23, 2025

Customer Experience (CX)

People Analytics Market Slows, Emphasizes AI and Partnerships

As organizations become increasingly reliant on data-driven decisions to shape their operations, the people analytics market, once on an upward trajectory, is encountering waves of change. This sector, which is expected to reach a staggering $10.4 billion in 2025, is experiencing a noticeable slowdown in growth. From a dynamic 41% growth rate in the previous year, it is now projected

June 23, 2025

FinTech Insurance

Can AI Optimize Insurance Claims Without Losing Personal Touch?

In recent years, the insurance industry has faced mounting pressure to boost efficiency, manage costs, and deliver superior customer service, all within the constraints of an increasingly technological landscape. At the heart of this transformation is the utilization of artificial intelligence (AI), seen as a solution to improve operational efficiencies without sacrificing the vital human elements of customer interaction and

June 23, 2025

Customer Experience (CX)

Can Shipping and Customer Service Make or Break Your Brand?

In today’s business environment, where customer interactions are increasingly rooted in digital platforms, the often overlooked departments of shipping and customer service have emerged as critical determinants of a brand’s success. While marketing strategies create the initial spark that draws in consumers, the true litmus test lies in the follow-through—from the point of purchase to the reception of goods and

June 23, 2025

Customer Experience (CX)

What Is Agentic AI and How Will It Transform CX?

The emergence of Agentic AI marks a significant evolution in the field of artificial intelligence, particularly in transforming customer experience (CX) in B2B industries around the globe. Unlike traditional or generative artificial intelligence systems, Agentic AI is designed to possess autonomous decision-making capabilities, allowing it to set goals, reason, and act independently with minimal human intervention. This means that in

June 23, 2025

Customer Experience (CX)

Inclusive Marketing: A Strategic Imperative for Brands

In today’s ever-evolving consumer landscape, the significance of inclusive marketing has reached a critical juncture for brands seeking to fortify their market presence. As consumer expectations continue to advance at a rapid pace, brands face mounting pressure to embrace and exemplify inclusivity within their marketing strategies. While not legally mandated, the decision to adopt inclusive practices has become a business

June 20, 2025

Customer Experience (CX)

Can Rewards Cards Change Consumer Spending Habits?

In recent years, the evolution of rewards cards has gained significant momentum, transforming how consumers perceive and manage their spending. This shift has been especially pronounced with the introduction of debit-based rewards cards, which offer the perks of traditional credit cards without reliance on credit. One notable example of this shift is within the U.K., where lifestyle rewards card provider

June 20, 2025

Cyber Security

Trump’s Cybersecurity Shift: New Focus on Operational Pragmatism

In a notable pivot within the realm of cybersecurity policy, President Donald Trump signed a crucial executive order that significantly realigns the strategic priorities of the United States’ approach to digital security. On June 6, 2025, this executive order marked a departure from the previous administration’s policies by prioritizing operational pragmatism. This policy adjustment aims to address contemporary geopolitical challenges

June 19, 2025

Customer Experience (CX)

Adobe Unveils AI-Powered Tools to Elevate Customer Experiences

At the recent Cannes Lions International Festival of Creativity, Adobe made waves by unveiling transformative innovations aimed at reimagining customer experiences through the fusion of creativity, marketing, and artificial intelligence. These groundbreaking tools signal a new era in how businesses conceive and orchestrate personalized, scalable, and integrated customer journeys across diverse platforms. Adobe’s vision focuses on Customer Experience Orchestration (CXO),

June 18, 2025

Customer Experience (CX)

Trend Analysis: AI in Customer Experience

Artificial intelligence has rapidly emerged as a transformative force in enhancing customer experiences, fundamentally reshaping how businesses engage with and serve their clientele. As AI continues to evolve and mature, its integration into customer service practices offers unprecedented opportunities for efficiency and personalization, ensuring customers receive timely and tailored support. This notable trend demands attention for its potential to redefine

June 18, 2025