Paige Williams, Author at B2Bdaily.com

Customer Experience (CX)

Is Emotional AI the Key to ECommerce Customer Success?

The rapidly evolving landscape of e-commerce has shown a significant shift towards integrating emotional intelligence within artificial intelligence to enhance customer experiences. As online shopping becomes more prevalent, businesses are exploring innovative ways to create human-like interactions without significantly expanding operational costs. The primary focus is on emotional intelligence in AI—equipping systems with the ability to understand and respond to

May 23, 2025

Cyber Security

How Did Moldova Snare a Notorious Ransomware Suspect?

In a major breakthrough, a 45-year-old foreign national was apprehended in Moldova, a key suspect in complex ransomware attacks targeting Dutch enterprises, causing approximately €4.5 million in damages. This significant arrest involved a collaborative effort between Moldovan and Dutch authorities, showcasing the impact of international partnerships in tackling cybercrime. The suspect is notably linked to a damaging cyberattack on the

May 23, 2025

Cyber Security

Is Your iPhone Secure? Update to iOS 18.5 Now

In a digital landscape where cybersecurity threats grow in complexity every day, ensuring the security of personal devices is of paramount importance. Apple’s recent release of iOS 18.5 is aimed at strengthening the security framework of its iPhone series, providing users with state-of-the-art protection against various vulnerabilities. This new update marks a significant advancement over previous versions, focusing chiefly on

May 23, 2025

Customer Experience (CX)

Achieving Customer Experience Maturity With AI Solutions

In an era where customer expectations are continually evolving, businesses face the challenge of enhancing customer interactions to maintain competitiveness. With the rise of artificial intelligence (AI), companies have newfound opportunities to refine customer experiences (CX) with unprecedented precision and efficiency. However, attaining a mature level of AI adoption in CX remains elusive for many, with a mere 9% of

May 23, 2025

Cyber Security

Coinbase Battles Cyberattack, Offers $20M Bounty for Hackers

Coinbase, one of the most prominent names in the cryptocurrency exchange sector, recently faced a substantial cyberattack that has reverberated across the digital finance world. The breach showcased vulnerabilities within the platform’s international customer support framework, which hackers exploited to access critical customer information such as names, addresses, phone numbers, masked Social Security numbers, and transaction histories. Affecting approximately 1%

May 23, 2025

B2B Marketing

How Is AI Revolutionizing Lenovo’s B2C and B2B Marketing?

In today’s fast-paced technological environment, Artificial Intelligence (AI) stands out as a pivotal tool reshaping marketing dynamics for major corporations. Lenovo, a global technology leader, exemplifies how AI’s integration into business strategies is not only transforming product development but is revolutionizing both B2C (business-to-consumer) and B2B (business-to-business) marketing approaches. At the helm of this strategic transformation is Emily Ketchen, Lenovo’s

May 22, 2025

Customer Experience (CX)

How Will AI Reshape Customer Management’s Future?

Artificial intelligence (AI) is reshaping various industries, with customer management being an area of significant transformation. Traditionally dependent on human-driven strategies and processes, the field is now on the cusp of a revolutionary shift driven by AI capabilities. By analyzing historical paradigms of technology adoption and drawing from current AI applications, stakeholders can better understand the trajectory of this transition.

May 22, 2025

Customer Experience (CX)

mPOS Revolutionizes Retail for Modern Consumer Needs

The retail landscape has undergone a significant transformation, largely driven by technological advancements that cater to evolving consumer needs. Mobile point-of-sale (mPOS) technology stands at the forefront of this evolution, offering a sophisticated solution that reshapes traditional shopping experiences. This innovation has not only streamlined operations but also empowered retailers to offer more personalized and efficient services. In an era

May 22, 2025

Customer Experience (CX)

Can Gnesen Naidoo Transform Kemtek’s Customer Service Approach?

In an era where customer satisfaction dictates market success, Kemtek is placing significant bets on Gnesen Naidoo to revolutionize its customer service landscape. With close to 30 years of experience in the printing and IT industries, Naidoo steps into his role as Kemtek’s National Service Executive armed with extensive technical and management expertise acquired from global giants like HP, Epson,

May 22, 2025

B2B Marketing

How Does Audienceview Revolutionize B2B Marketing?

In a landscape where digital marketing continues to evolve rapidly, businesses seek tools that offer strategic advantages and scalable solutions. Audienceview enters this arena as a self-service platform designed by Multiview, part of the Stagwell global network, to bridge the gap between brands and niche professional audiences. By facilitating direct access to over 16 million professionals across 30 industries through

May 22, 2025

Cyber Security

Can AI Revolutionize Fraud Detection in Insurance?

In an era where technology continuously reshapes industries, the use of artificial intelligence in detecting fraud in the insurance sector has emerged as a front-runner. A pioneering study by CLARA Analytics has shed light on how advanced analytical methods can revolutionize the accuracy and timing of fraud detection. Completed in late 2024, this study emphasized that unsupervised machine learning techniques

May 22, 2025

B2B Marketing

Is LinkedIn the Future of B2B Influencer Marketing?

In the fast-paced world of business, the quest for authentic connections and credible endorsements has spurred a significant shift toward B2B influencer marketing, with LinkedIn emerging as a central hub. The platform’s professional network offers a unique opportunity for businesses to engage with industry experts who are highly valued for their insights rather than their follower counts. As a result,

May 22, 2025