With her extensive background in CRM and customer data platforms, Aisha Amaira has a unique vantage point on the technological shifts redefining business. As a MarTech expert, she has spent her career at the intersection of marketing and technology, focusing on how innovation can be harnessed to unlock profound customer insights and transform core functions. Today, she shares her perspective
As a leading expert in marketing technology, Aisha Amaira has spent her career at the intersection of CRM, customer data platforms, and the technologies that turn customer insights into tangible business outcomes. Today, we sit down with her to demystify the aplication of AI in customer experience, exploring the real-world gap between widespread experimentation and achieving a satisfying return. She’ll
In a marketplace where product innovation is quickly replicated and consumer attention is fractured across countless digital platforms, the most enduring competitive advantage is no longer what a company sells, but how it makes a customer feel. The business landscape has reached a critical inflection point where customer experience (CX) has decisively transitioned from a supporting function into the primary
In the high-stakes world of B2B technology, a powerful yet often misunderstood force quietly shapes purchasing decisions and defines market leaders long before a sales call is ever made. Industry analysts, acting as trusted advisors to enterprise buyers, wield significant influence over which vendors are shortlisted and ultimately chosen. Despite their pivotal role in validating solutions and justifying investments, many
With a deep background in applying artificial intelligence and machine learning to complex security challenges, Dominic Jainy has become a leading voice in the fight against sophisticated financial fraud. As criminals increasingly turn to high-tech methods like Remote Access Trojans (RATs) to bypass traditional security, his work focuses on the next generation of defense: real-time behavioral monitoring. In our conversation,
The digital transformation once heralded as the future of medicine has inadvertently created a new and deadly battleground, where the disruption of a hospital’s computer systems is now directly linked to measurable increases in patient mortality rates. In 2025, the healthcare industry contended with an unprecedented 54.7 million threat detections, a stark indicator that what were once considered IT inconveniences
The familiar, reassuring sound of a human voice on the other end of the line has become the latest sophisticated tool used by cybercriminals to dismantle even the most fortified corporate security systems. In a significant development, the notorious cybercrime group ShinyHunters has taken responsibility for a string of corporate breaches, not by exploiting a software vulnerability, but by masterfully
The foundational trust placed in enterprise email servers can be shattered by a single unauthenticated vulnerability, transforming a critical communication tool into a gateway for widespread organizational compromise. SmarterMail represents a significant platform in the email and collaboration server sector. This review will explore recently disclosed security vulnerabilities, their technical mechanisms, performance impact on system integrity, and the implications for
In the relentless pursuit of competitive advantage, modern enterprises have amassed mountains of operational data, yet many find themselves navigating with an incomplete map, unable to convert this digital exhaust into decisive action. This data paradox has left countless leaders with more information than ever but paradoxically fewer clear insights. Responding to this critical gap, global creative consultancy Zerotrillion, in
With a sharp focus on the intersection of marketing technology and human experience, Aisha Amaira has carved out a unique space as an expert in building responsive, action-oriented cultures. Drawing from her deep experience with CRM marketing and customer data platforms, she champions the idea that innovation is meaningless unless it translates into tangible improvements for both customers and employees.
An ordinary internet connection, once seen as a simple gateway to the digital world, is now being quietly transformed into a valuable, and often illicit, commodity traded in the shadowy corners of the web. Without any obvious signs of intrusion, your home network could be serving as a launchpad for cybercriminals, its identity borrowed and sold to the highest bidder.
The most sophisticated cybersecurity defenses can be rendered useless by a single, overlooked vulnerability originating not from a distant adversary, but from an individual with legitimate access to an organization’s most sensitive systems and data. This internal challenge has prompted the U.S. Cybersecurity and Infrastructure Security Agency (CISA) to intensify its focus on helping organizations fortify themselves from the inside
