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Paige Williams

Paige Williams works on articles related to Cyber Security and Customer Experience (CX) and B2B Marketing. With a deft ability to translate the complex and technical, Paige stands out in a sea of writers. Readers looking to maximize their customer experience regularly turn to Paige's pages for phenomenal guidance, insights, and advice. 
AI Dominated the Retail Customer Experience in 2025
Customer Experience (CX)
AI Dominated the Retail Customer Experience in 2025

A retrospective analysis of 2025 reveals a retail landscape that underwent a seismic shift, where the steady evolution of customer experience was abruptly overtaken by a technological revolution powered by artificial intelligence. This transformation was not confined to a single sector or channel; it was a comprehensive overhaul that redefined the very nature of the relationship between consumers and brands.

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Consumers Now Value Fairness Over Brand Loyalty
Customer Experience (CX)
Consumers Now Value Fairness Over Brand Loyalty

Why a Fair Price Now Trumps a Familiar Name In an economic climate defined by persistent inflation and heightened consumer anxiety, the long-standing relationship between brands and their customers is being fundamentally rewritten. The traditional pillars of brand loyalty—heritage, marketing, and perceived quality—are buckling under the weight of financial pressure. A new, more discerning consumer has emerged, one who is

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What Replaced ‘The Customer Is Always Right’?
Customer Experience (CX)
What Replaced ‘The Customer Is Always Right’?

Beneath the hum of fluorescent lights in contact centers and across the polished floors of retail establishments, a quiet but firm rebellion has been dismantling one of the most foundational maxims in business history. For over a century, the phrase “the customer is always right” served as a revolutionary North Star for service-oriented businesses. This once-powerful principle, however, has evolved

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AI Elevates the Human Role in Customer Service
Customer Experience (CX)
AI Elevates the Human Role in Customer Service

The long-promised fusion of artificial intelligence and customer service has moved from a theoretical future to a tangible, operational reality for businesses worldwide, with 2024 marking a definitive period of widespread technological adoption. As organizations navigate this new landscape, they face a central and defining challenge: how to strategically integrate the immense power of advanced technologies like AI while carefully

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How Is Execution Redefining Enterprise Commerce Success?
E-Commerce
How Is Execution Redefining Enterprise Commerce Success?

In the dynamic world of B2B technology, execution is rapidly becoming the ultimate differentiator. As global enterprises grapple with scaling their digital commerce operations across increasingly complex environments, the focus has shifted from simply adopting new platforms to deriving measurable, predictable results. We’re joined by two of the newest leaders at commercetools, Chief Revenue Officer John Lentine and Vice President

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Workday’s Rock Star Ads Redefine B2B Marketing
B2B Marketing
Workday’s Rock Star Ads Redefine B2B Marketing

The long-established playbook for business-to-business marketing, once heavily reliant on a direct path to lead generation, is being fundamentally rewritten for the modern era. In a landscape increasingly filtered through artificial intelligence, where algorithms and automated systems often serve as the first point of contact for potential customers, the strategic imperative has shifted dramatically. The new focus is a more

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How AI and Economics Will Shape CX in 2026
Customer Experience (CX)
How AI and Economics Will Shape CX in 2026

In a landscape where economic anxieties are high and artificial intelligence is rapidly reshaping consumer interactions, we sit down with Aisha Amaira, a leading MarTech expert. With a deep background in CRM technology and customer data platforms, Aisha brings a sharp focus to how businesses can navigate these turbulent waters. Her work centers on leveraging innovation not just for efficiency,

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How Is Big Data Reshaping Customer Banking?
Customer Experience (CX)
How Is Big Data Reshaping Customer Banking?

A New Era of Customer Centric Banking The era of one-size-fits-all banking is rapidly fading, replaced by a sophisticated data-driven landscape where financial institutions know what a customer needs even before they do. This transformation is not a matter of chance but the direct result of leveraging big data to understand individual behaviors and preferences on a massive scale. For

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NordVPN Denies Data Breach Claim From Test Server
Cyber Security
NordVPN Denies Data Breach Claim From Test Server

The Anatomy of a Security Scare: NordVPN’s Swift Response to Breach Allegations A single post on a dark web forum can ignite a firestorm of speculation and user anxiety, thrusting even the most reputable companies into a defensive posture overnight. In today’s digital landscape, the security of a Virtual Private Network (VPN) is paramount, as millions of users entrust these

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Is Your Android Vulnerable to a Critical Dolby Flaw?
Cyber Security
Is Your Android Vulnerable to a Critical Dolby Flaw?

A newly disclosed vulnerability within a widely used audio component has prompted an urgent security advisory, potentially exposing millions of Android devices to remote code execution attacks if left unpatched. The January 2026 Android Security Bulletin from Google brings to light a critical flaw, identified as CVE-2025-54957, located within Dolby’s audio processing technology. This issue specifically affects the Dolby Digital

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Can a Critical Flaw in n8n Take Over Your System?
Cyber Security
Can a Critical Flaw in n8n Take Over Your System?

Today we’re sitting down with Dominic Jainy, an IT professional whose expertise spans artificial intelligence, machine learning, and blockchain. Given his deep understanding of how modern technologies intersect, he’s the perfect person to help us unravel the complexities of a new critical vulnerability, CVE-2025-68668, found in the popular automation platform n8n. Our conversation will explore how this flaw can be

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How Will Threat Intelligence Reshape Security by 2026?
Cyber Security
How Will Threat Intelligence Reshape Security by 2026?

The relentless pace and sophistication of AI-augmented cyber threats have pushed traditional security operations to a breaking point, rendering purely reactive defense models increasingly obsolete and unsustainable. In this landscape, the strategic integration of high-fidelity threat intelligence has evolved from a supplementary data stream into the central nervous system of modern cybersecurity. This fundamental transformation is reshaping Security Operations Centers

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