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Paige Williams

Paige Williams works on articles related to Cyber Security and Customer Experience (CX) and B2B Marketing. With a deft ability to translate the complex and technical, Paige stands out in a sea of writers. Readers looking to maximize their customer experience regularly turn to Paige's pages for phenomenal guidance, insights, and advice. 
Are SmarterMail Flaws Putting Your Business at Risk?
Cyber Security
Are SmarterMail Flaws Putting Your Business at Risk?

For countless small and medium-sized businesses, the email server operates as the central nervous system of daily operations, a digital hub that is often trusted implicitly yet rarely scrutinized for security weaknesses. This trust is now being tested as security researchers reveal a coordinated assault on SmarterMail, a popular alternative to Microsoft Exchange, turning this essential business tool into a

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Notepad++ Attack Reveals a Growing Security Crisis
Cyber Security
Notepad++ Attack Reveals a Growing Security Crisis

A trusted tool used by millions, Notepad++, recently became the latest vector for a sophisticated state-sponsored cyberattack, highlighting the chilling reality that the software people rely on can be turned against them. This incident is not an anomaly but a symptom of a dangerously escalating trend in software supply chain security. The compromise of such a widely used application serves

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Hackers Exploit Critical Zero-Day in Dell VM Software
Cyber Security
Hackers Exploit Critical Zero-Day in Dell VM Software

Today, we’re joined by Dominic Jainy, an IT professional with deep expertise in artificial intelligence, machine learning, and blockchain, who brings a unique perspective to the world of cybersecurity. He has a sharp interest in how cutting-edge technologies are applied—and subverted—in the digital battleground. We’ll be exploring a recent, critical vulnerability that exposed just how sophisticated and patient modern threat

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Trend Analysis: AI-Driven Customer Lifecycle
Customer Experience (CX)
Trend Analysis: AI-Driven Customer Lifecycle

The long-standing model of customer support, built on reacting to problems as they arise, is rapidly being dismantled in favor of a far more sophisticated, predictive, and holistic approach to the entire customer journey. This paradigm shift from reactive troubleshooting to proactive, AI-augmented lifecycle management marks a defining trend in the modern subscription economy. For technology companies where recurring revenue

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Is Streaming Consolidation Good for Consumers?
Customer Experience (CX)
Is Streaming Consolidation Good for Consumers?

The End of the Streaming Wars? Navigating a New Era of Digital Entertainment The once-celebrated era of endless choice in streaming, initially viewed as a paradise for consumers eager to cut the cord, has inadvertently cultivated a new kind of modern frustration: a digital landscape that is fragmented, increasingly expensive, and overwhelmingly complex to navigate. As industry titans like Netflix

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Trend Analysis: AI-Led Customer Experience
Customer Experience (CX)
Trend Analysis: AI-Led Customer Experience

The traditional bedrock of industrial manufacturing, built upon engineering precision and operational mastery, is now shifting to support a new pillar of competitive advantage: the intelligent, AI-driven customer experience. While operational excellence remains a non-negotiable foundation for success, genuine growth in today’s market now depends on how intelligently manufacturers can engage with their customers. As value chains become more interconnected

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How Will Trust Reshape B2B Marketing by 2026?
B2B Marketing
How Will Trust Reshape B2B Marketing by 2026?

The New Cornerstone of B2B Success: Why Trust Is No Longer Optional In the rapidly evolving B2B landscape, a powerful convergence of forces—sophisticated AI, empowered buyer behaviors, and heightened security concerns—is elevating a single, timeless concept to the forefront of strategy: trust. Trust is no longer a soft metric or a passive byproduct of a good reputation. Instead, it is

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OWASP Details Evolving Smart Contract Security Threats
Cyber Security
OWASP Details Evolving Smart Contract Security Threats

The digital ledger’s promise of immutable, self-executing contracts has unlocked unprecedented innovation, yet this very power has also attracted a new breed of sophisticated adversaries. As attackers refine their methods, the Web3 ecosystem is grappling with a stark reality: securing a smart contract is no longer just about finding bugs in the code. A landmark research initiative from the OWASP

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Polish Grid Attack Exposes Global Energy Vulnerabilities
Cyber Security
Polish Grid Attack Exposes Global Energy Vulnerabilities

A meticulously planned cyberattack against Poland’s energy infrastructure in late 2025, while ultimately thwarted, cast a long shadow over the security of critical systems worldwide, revealing a sophisticated new blueprint for disrupting modern power grids. The assault, deliberately timed to coincide with severe winter weather, targeted the nation’s growing portfolio of decentralized energy resources (DERs), such as wind and solar

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Are You Confusing Presence With Thought Leadership?
B2B Marketing
Are You Confusing Presence With Thought Leadership?

For B2B technology companies, turning executive visibility into a competitive advantage is the holy grail of marketing. Yet, many fall into the trap of confusing simple presence with true thought leadership, a mistake that wastes millions and leaves brands invisible in an increasingly AI-driven world. We sat down with Aisha Amaira, a MarTech expert who has spent her career helping

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How to Defend Your Brand in the Age of AI Content
B2B Marketing
How to Defend Your Brand in the Age of AI Content

With her deep expertise in CRM marketing technology and customer data platforms, Aisha Amaira has a unique vantage point on the intersection of marketing and innovation. She joins us to discuss a growing concern among marketers: the flood of AI-generated content and its impact on the most trusted and profitable channels. We’ll explore how brands can defend their visibility in

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Your Operating Model Is Breaking the EX-CX Connection
Customer Experience (CX)
Your Operating Model Is Breaking the EX-CX Connection

Many business leaders champion the idea that happy employees create happy customers, yet this widely accepted principle rarely translates into meaningful organizational change. The disconnect persists not because the link between employee experience (EX) and customer experience (CX) is misunderstood, but because the very operating models of most companies are fundamentally flawed. CX teams are often relegated to a downstream

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