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Paige Williams

Paige Williams works on articles related to Cyber Security and Customer Experience (CX) and B2B Marketing. With a deft ability to translate the complex and technical, Paige stands out in a sea of writers. Readers looking to maximize their customer experience regularly turn to Paige's pages for phenomenal guidance, insights, and advice. 
AI-Enhanced Master Data Management – Review
Data Science
AI-Enhanced Master Data Management – Review

The long-promised revolution of AI-powered retail has often stumbled over a surprisingly mundane obstacle, the pervasive issue of inconsistent and unreliable data that undercuts even the most sophisticated algorithms. The integration of Artificial Intelligence with Master Data Management (MDM) represents a significant advancement in addressing this challenge, particularly within the retail and e-commerce sectors. This review will explore the evolution

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PhantomVAI Loader Fuels Global Malware-as-a-Service Attacks
Cyber Security
PhantomVAI Loader Fuels Global Malware-as-a-Service Attacks

With the digital landscape constantly under siege, a new breed of sophisticated malware is blurring the lines between different threat campaigns, making attribution and defense more challenging than ever. One such threat, a custom loader known as PhantomVAI, has captured the attention of researchers for its advanced evasion techniques and chameleon-like nature. We’re joined by Dominic Jainy, a veteran IT

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Are You Exposed to This Exploited GitLab Flaw?
Cyber Security
Are You Exposed to This Exploited GitLab Flaw?

The very tools designed to accelerate innovation and collaboration can sometimes become gateways for malicious actors, turning trusted infrastructure into a launchpad for internal attacks. In the fast-paced world of software development, a vulnerability in a core platform like GitLab does not just represent a technical issue; it poses a direct threat to an organization’s intellectual property and operational integrity.

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SSH Fingerprints Expose ShadowSyndicate’s Vast Network
Cyber Security
SSH Fingerprints Expose ShadowSyndicate’s Vast Network

A detailed forensic analysis has unveiled the sprawling and previously underestimated infrastructure of a cybercriminal group known as ShadowSyndicate, linking dozens of malicious servers through a rare and consistent operational security flaw. Researchers have capitalized on the group’s unusual habit of reusing Secure Shell (SSH) fingerprints across its network, a practice that has created a unique digital breadcrumb trail. This

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What Is the Global SystemBC Botnet Threat?
Cyber Security
What Is the Global SystemBC Botnet Threat?

Beneath the surface of routine network traffic, a highly adaptable malware known as SystemBC operates as a critical gateway, quietly enabling some of the world’s most destructive cyberattacks by providing threat actors with persistent and stealthy access to compromised networks. This research summary dissects the operational framework of this potent Malware-as-a-Service (MaaS) tool, revealing its central role in the modern

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Can Proactive Monitoring Boost Telecom Customer Experience?
Customer Experience (CX)
Can Proactive Monitoring Boost Telecom Customer Experience?

In a significant strategic initiative aimed at revolutionizing customer service delivery in West Africa, a major regional telecommunications operator has embarked on a collaboration with the prominent South African systems integrator, SGT Solutions, and global testing leader, Keysight. This partnership centers on the deployment of the Hawkeye active monitoring platform, representing the initial phase of a comprehensive project designed to

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Your CX Prioritization Is Sabotaging Growth
Customer Experience (CX)
Your CX Prioritization Is Sabotaging Growth

In a business world often fixated on short-term gains and investor returns, the true engine of sustainable growth—the customer—can be forgotten. MarTech expert Aisha Amaira has built her career on reconnecting companies with this fundamental truth. With a deep background in CRM technology and customer data platforms, she champions a strategic approach where technology serves not just to automate, but

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How CEOs Stay Connected to Millions of Customers
Customer Experience (CX)
How CEOs Stay Connected to Millions of Customers

When a company’s customer base swells from a close-knit group into a vast, anonymous ocean of millions, the foundational link between leadership and the end-user experience becomes perilously strained and obscured by layers of management, complex data reports, and the sheer momentum of daily operations. This growing distance is not merely a logistical challenge; it represents an existential threat, as

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Traceable AI Is the Foundation for Customer Trust
Customer Experience (CX)
Traceable AI Is the Foundation for Customer Trust

As artificial intelligence systems become increasingly integrated into the fabric of customer-facing operations, shaping everything from personalized marketing to automated support, the inherent opacity of these “black box” technologies presents a significant and growing challenge. This lack of transparency is no longer a mere technical concern for data scientists; it has evolved into a direct threat to the customer trust

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How Top Teams Master Customer Service Automation
Customer Experience (CX)
How Top Teams Master Customer Service Automation

The silent hum of an algorithm resolving a customer’s issue in seconds represents the pinnacle of modern efficiency, yet for countless other businesses, that same technology manifests as a maddening loop of irrelevant answers and dead-end digital corridors. Automation in customer service has become a landscape of stark contrasts, where one company’s silver bullet for scalability is another’s silver platter

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Notepad++ Updates Hijacked in Supply Chain Attack
Cyber Security
Notepad++ Updates Hijacked in Supply Chain Attack

Today, we’re joined by Dominic Jainy, an IT professional with deep expertise in applying advanced technologies to solve complex security challenges. We’ll be dissecting the recent Notepad++ supply chain incident, a case that has sent ripples through the development community. Our conversation will explore the anatomy of an infrastructure-level attack, the strategic thinking behind a highly targeted operation, and the

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How Does the Stealthy Pulsar RAT Steal Your Data?
Cyber Security
How Does the Stealthy Pulsar RAT Steal Your Data?

A new and highly sophisticated form of malware is quietly turning trusted computer systems into digital spies, operating undetected while siphoning sensitive information directly from under the noses of their unsuspecting users. This threat, known as Pulsar RAT, represents a significant leap in cybercriminal tooling, blending advanced stealth with potent data-stealing functions to create a formidable challenge for modern security

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