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Paige Williams

Paige Williams works on articles related to Cyber Security and Customer Experience (CX) and B2B Marketing. With a deft ability to translate the complex and technical, Paige stands out in a sea of writers. Readers looking to maximize their customer experience regularly turn to Paige's pages for phenomenal guidance, insights, and advice. 
GlitchFix Attack Uses Fake Glitches to Spread Malware
Cyber Security
GlitchFix Attack Uses Fake Glitches to Spread Malware

A scrambled screen and a jittery mouse cursor are no longer just signs of a system malfunction; they are the sophisticated bait in a new generation of cyberattacks designed to turn a user’s panic into a vector for infection. This emerging threat, known as the GlitchFix attack, represents a significant evolution in social engineering. By weaponizing visual distortions, it manipulates

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Cisco Patches Critical Zero-Day Flaw Under Active Attack
Cyber Security
Cisco Patches Critical Zero-Day Flaw Under Active Attack

The seemingly harmless web management interface on your unified communications system could be an unlocked back door for an attacker, thanks to a newly discovered and actively exploited vulnerability that demands the immediate attention of system administrators. In response to this emerging threat, Cisco has released critical security patches for a zero-day flaw that could allow unauthenticated, remote attackers to

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Trend Analysis: AI-Powered Email Automation
Marketing Automation / Email Marketing
Trend Analysis: AI-Powered Email Automation

The generic, mass-produced email blast, once a staple of digital marketing, now represents a fundamental misunderstanding of the modern consumer’s expectations. Its era has definitively passed, giving way to a new standard of intelligent, personalized communication demanded by an audience that expects to be treated as individuals. This shift is not merely a preference but a powerful market force, with

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Can Generative AI Cost Your B2B Its Credibility?
B2B Marketing
Can Generative AI Cost Your B2B Its Credibility?

The relentless pressure to integrate generative AI into go-to-market strategies has created a high-stakes environment where the potential for innovation is matched only by the risk of catastrophic failure, threatening to cost enterprises over $10 billion in value from stock declines, fines, and legal settlements. While the promise of faster insights and streamlined processes is alluring, the rapid, often ungoverned

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Agentic AI Is Revolutionizing Customer Experience
Customer Experience (CX)
Agentic AI Is Revolutionizing Customer Experience

A colossal $350 million investment round doesn’t just build a company; it validates an entire technological revolution, signaling that agentic AI is no longer a futuristic concept but the new engine of the enterprise customer experience. The recent funding success for Parloa serves as a powerful signal of a seismic shift occurring within the customer experience (CX) landscape. This massive

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Review of Amazon MoEngage CX Integration
Customer Experience (CX)
Review of Amazon MoEngage CX Integration

The modern consumer’s journey is a complex tapestry woven from countless digital interactions, yet for many businesses, the threads of this journey remain frustratingly separate and unreadable. This disconnect between a customer’s digital footprint and their real-time support needs creates friction, undermines loyalty, and ultimately erodes revenue. In response to this pervasive challenge, the integration of MoEngage’s customer engagement platform

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AI Autonomously Develops Zero-Day Exploits
Cyber Security
AI Autonomously Develops Zero-Day Exploits

Today we’re joined by Dominic Jainy, an IT professional with deep expertise in artificial intelligence and its intersection with cybersecurity. We’ll be dissecting a recent, eye-opening study where an AI model, GPT-5.2, successfully developed functional exploits for zero-day vulnerabilities. Our conversation will explore the sophisticated reasoning these models now possess, how the low cost of generating attacks fundamentally changes the

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Are UK Services Ready for Russian Cyber Attacks?
Cyber Security
Are UK Services Ready for Russian Cyber Attacks?

A critical alert issued on January 19, 2026, has brought a stark reality into focus, warning that Russian-aligned hacktivist groups are escalating their cyberattacks against a wide range of UK organizations and online services. These state-aligned threat actors are conducting disruptive denial-of-service (DoS) operations aimed squarely at local government authorities and critical national infrastructure operators. The primary objective of these

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CFOs and CISOs Clash Over Cybersecurity Spending
Cyber Security
CFOs and CISOs Clash Over Cybersecurity Spending

In a corporate landscape where digital threats evolve with unprecedented speed, a critical and often contentious dialogue is unfolding within the C-suite, pitting the guardians of financial health against the protectors of digital assets. Recent findings reveal a significant misalignment between Chief Financial Officers (CFOs) and Chief Information Security Officers (CISOs) concerning the very foundation of cybersecurity investment—its goals, priorities,

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Can Global Alliances Secure Our Critical Infrastructure?
Cyber Security
Can Global Alliances Secure Our Critical Infrastructure?

The silent hum of a power station or the steady flow of a water treatment plant belies a new and urgent vulnerability, where a digital breach can now cascade into catastrophic physical consequences for the public. As industrial control systems shed their legacy isolation for the efficiencies of interconnected digital environments, the attack surface for critical national infrastructure has expanded

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Could a Tiny Flaw Have Compromised the Entire AWS Cloud?
Cyber Security
Could a Tiny Flaw Have Compromised the Entire AWS Cloud?

A recent report from the security firm Wiz detailed a critical vulnerability, named “CodeBreach,” revealing that the intricate digital scaffolding supporting global commerce was far more fragile than imagined, as just two missing characters in an internal script nearly unlocked the keys to the entire Amazon Web Services kingdom. The flaw, stemming from a subtle misconfiguration within AWS’s own development

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How to Build Customer Loyalty in the Modern Era
Customer Experience (CX)
How to Build Customer Loyalty in the Modern Era

In the rapidly evolving world of marketing technology, Aisha Amaira stands out as a leading expert who bridges the gap between powerful platforms and genuine human connection. With a rich background in CRM technology and customer data platforms, she has a unique perspective on how innovation can unlock profound customer insights. Today, we’re exploring the modern meaning of customer loyalty.

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