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Paige Williams

Paige Williams works on articles related to Cyber Security and Customer Experience (CX) and B2B Marketing. With a deft ability to translate the complex and technical, Paige stands out in a sea of writers. Readers looking to maximize their customer experience regularly turn to Paige's pages for phenomenal guidance, insights, and advice. 
Microsoft Boosts Outlook Security by Disabling Inline SVGs
Cyber Security
Microsoft Boosts Outlook Security by Disabling Inline SVGs

Setting the Stage for Enhanced Email Protection In an era where digital communication underpins nearly every aspect of business and personal interaction, a staggering statistic emerges: over 90% of cyberattacks begin with a single email, highlighting the critical importance of robust email security as cyber threats grow more sophisticated. Email clients, as gateways to sensitive information, are prime targets for

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Top 10 Threat Intelligence Companies to Watch in 2025
Cyber Security
Top 10 Threat Intelligence Companies to Watch in 2025

I’m thrilled to sit down with Dominic Jainy, a seasoned IT professional whose expertise in artificial intelligence, machine learning, and blockchain brings a unique perspective to the ever-evolving world of cybersecurity. With cyber threats growing more sophisticated by the day, Dominic’s insights into the role of end-to-end threat intelligence platforms are invaluable. In this interview, we dive into the shifting

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How Does Mustang Panda Deploy Malware via DLL Side-Loading?
Cyber Security
How Does Mustang Panda Deploy Malware via DLL Side-Loading?

Unveiling Mustang Panda’s Latest Threat: A New DLL Side-Loading Campaign Imagine a seemingly harmless email arriving in the inbox of a Tibetan advocacy organization, promising critical information, only to unleash a sophisticated cyberattack that exploits trust and system vulnerabilities. This scenario has become reality with the recent resurgence of Mustang Panda, a notorious threat actor employing an innovative DLL side-loading

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Why Is Agentic AI Struggling in Customer Service Automation?
Customer Experience (CX)
Why Is Agentic AI Struggling in Customer Service Automation?

Setting the Stage: The Automation Revolution in Customer Service Imagine a world where customer inquiries are resolved instantly by autonomous AI agents, slashing operational costs and boosting satisfaction rates. This vision has fueled a surge in agentic AI adoption within the customer service sector, promising a transformative shift in how enterprises handle support. Yet, despite the hype, a staggering number

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Real-Time Orchestration: Revolutionizing Customer Engagement
Customer Experience (CX)
Real-Time Orchestration: Revolutionizing Customer Engagement

Introduction Imagine a customer browsing an online store, hesitating at checkout, and within seconds, receiving a personalized chat message offering help with a specific item in their cart—a seamless, timely interaction that isn’t a distant dream but a reality powered by real-time orchestration engines (RTOEs). These systems are transforming how businesses connect with customers by ensuring every touchpoint feels relevant

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How Are Agentic AI and No-Code Empowering Citizen Developers?
AI and ML
How Are Agentic AI and No-Code Empowering Citizen Developers?

In an era where businesses must adapt to rapid market shifts and escalating demands for digital solutions, the traditional model of software development—often bogged down by lengthy timelines and a heavy reliance on specialized IT teams—is proving inadequate. A remarkable transformation is underway, driven by the convergence of Agentic AI and No-Code platforms, which are equipping everyday employees, often referred

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Trend Analysis: Browser Security Innovations
Cyber Security
Trend Analysis: Browser Security Innovations

In an age where cyber threats loom larger than ever, imagine opening a browser to check the latest news, only to unknowingly expose sensitive data to a hidden exploit. With billions of users relying on browsers daily for work, communication, and entertainment, the stakes for security have never been higher. Browser security stands as a critical frontline defense against escalating

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Trend Analysis: Super Apps in Financial Services
Embedded Finance
Trend Analysis: Super Apps in Financial Services

Imagine a world where a single tap on your smartphone handles everything from paying bills to investing in stocks, booking a ride, and even splitting a dinner bill with friends—all without juggling multiple apps. This seamless integration is no longer a distant dream but a reality shaping the financial services landscape through the rise of super apps. These all-in-one platforms

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How Will Telecoms Consolidation Impact Voice Customers?
Customer Experience (CX)
How Will Telecoms Consolidation Impact Voice Customers?

The telecommunications industry in South Africa is undergoing a profound transformation, driven by significant consolidation efforts that are reshaping the market for voice services. High-profile transactions, such as Vodacom’s proposed investment in fiber operator Maziv and strategic pivots at Telkom, signal a shift toward fewer, larger players dominating the landscape. This wave of mergers and partnerships raises critical questions about

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How Can Retailers Win Loyal Customers on Black Friday 2025?
Customer Experience (CX)
How Can Retailers Win Loyal Customers on Black Friday 2025?

In the frenzied world of retail, Black Friday stands as a colossal battleground where brands vie for the attention of millions of eager shoppers, all hunting for the best deals in a digital-first marketplace. Imagine a virtual shopping spree where distracted, price-sensitive consumers scroll through endless social media feeds, making split-second decisions on whether to click “buy” or move on.

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Trend Analysis: Situationally Adaptive B2B Selling
Customer Experience (CX)
Trend Analysis: Situationally Adaptive B2B Selling

In the intricate world of B2B sales, the modern buying journey resembles a labyrinth more than a straight path, with an average of 6 to 10 stakeholders influencing decisions in significant purchases, often leading to stalled deals or outright indecision. This chaotic, non-linear environment challenges traditional sales approaches, as rigid methodologies struggle to address the diverse needs and dynamics of

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Trend Analysis: Cybercrime Tactics Evolution
Cyber Security
Trend Analysis: Cybercrime Tactics Evolution

In a stunning turn of events, the notorious cybercriminal group Scattered Lapsus$ Hunters recently issued a farewell statement on BreachForums, signaling not just an end to their reign but a profound shift in the landscape of digital crime, which has left the cybersecurity community grappling with questions about the true nature of their apparent retreat. This unexpected declaration, laced with

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