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Paige Williams

Paige Williams works on articles related to Cyber Security and Customer Experience (CX) and B2B Marketing. With a deft ability to translate the complex and technical, Paige stands out in a sea of writers. Readers looking to maximize their customer experience regularly turn to Paige's pages for phenomenal guidance, insights, and advice. 
How Are Hackers Weaponizing AV Docs Against Israel?
Cyber Security
How Are Hackers Weaponizing AV Docs Against Israel?

The very tools designed to protect digital infrastructure are now being expertly manipulated by malicious actors to serve as entry points into Israeli corporate networks, turning trusted security branding into a Trojan horse. This concerning trend represents a significant evolution in cyber warfare, where the psychological manipulation of employees is as critical as the technical sophistication of the malware itself.

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PCPcat Hacks 59,000 Next.js Servers in 48 Hours
Cyber Security
PCPcat Hacks 59,000 Next.js Servers in 48 Hours

A recently uncovered automated campaign, dubbed PCPcat, has demonstrated the alarming velocity of modern cyberattacks by successfully compromising over 59,000 internet-facing Next.js servers in a mere 48-hour window. This incident serves as a critical benchmark for understanding the current threat landscape, where the time between vulnerability disclosure and mass exploitation has shrunk to nearly zero. The attack’s efficiency and scale

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Composable CDP Architecture – Review
Customer Data Management
Composable CDP Architecture – Review

The relentless pursuit of the next architectural silver bullet often leads technology leaders down a path of cyclical investment and fleeting advantage, a pattern now repeating with the composable Customer Data Platform. This model represents a significant evolution in data management, yet it is crucial to analyze it not as a final destination but as a valuable stepping stone on

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Trend Analysis: Signal-Driven B2B Experience
Customer Experience (CX)
Trend Analysis: Signal-Driven B2B Experience

The very architecture of business-to-business engagement is being fundamentally rewritten, moving away from the static archives of yesterday toward the living, breathing data streams that define the present moment. For decades, the B2B customer experience has been defined by systems of record that ask “what happened?”—compiling reports from last quarter’s sales, last month’s support tickets, and last year’s satisfaction surveys.

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Is Your Outlook Account Safe From AI Phishing?
Cyber Security
Is Your Outlook Account Safe From AI Phishing?

The subtle imperfections that once betrayed a phishing email, such as grammatical errors or awkward phrasing, are rapidly disappearing in an age where artificial intelligence can craft flawless and highly persuasive deceptions. This shift marks a new chapter in cybercrime, transforming the digital threat landscape into a more dangerous and unpredictable environment for individuals and organizations alike. The New Threat

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Hackers Target ColdFusion in Massive Christmas Attack
Cyber Security
Hackers Target ColdFusion in Massive Christmas Attack

While enterprise security teams were winding down for the Christmas holiday, a sophisticated threat actor launched an expansive automated campaign, unleashing over 2.5 million malicious requests against a wide array of web applications worldwide. The operation, characterized by its scale and precision, underscores a growing trend of opportunistic attacks designed to exploit periods of reduced vigilance, with a significant focus

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New Tool Detects Critical MongoBleed Vulnerability
Cyber Security
New Tool Detects Critical MongoBleed Vulnerability

The very memory that powers modern databases can sometimes become an unintentional treasure trove for attackers, silently exposing an organization’s most sensitive secrets to the outside world. A recently discovered vulnerability, known as MongoBleed, brings this abstract threat into sharp focus, targeting a widely used database technology and creating a significant risk for unpatched systems. Its severity has prompted the

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Apple iOS Security Update – Review
Cyber Security
Apple iOS Security Update – Review

The unseen digital dangers lurking in public charging ports and seemingly innocent websites have prompted a major security overhaul from Apple. The latest iOS security update represents a significant advancement in mobile device protection. This review will explore the evolution of iOS security, its key features, performance metrics, and the impact it has had on user privacy and data safety.

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Is Culture the Real Key to Customer Insight?
Customer Experience (CX)
Is Culture the Real Key to Customer Insight?

In an age where businesses are flooded with more customer data than ever before, a persistent and troubling paradox has emerged: despite unprecedented access to analytics, dashboards, and metrics, many organizations are failing to meaningfully improve the customer experience. Companies invest heavily in sophisticated Voice of the Customer (VoC) programs and Customer Insights (CI) teams, yet their efforts often yield

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AI, Economics, and Humanity Will Redefine CX in 2026
Customer Experience (CX)
AI, Economics, and Humanity Will Redefine CX in 2026

The Dawn of a New CX ErWhere Technology Meets Human Reality By 2026, the customer experience (CX) landscape will be fundamentally reshaped by the convergence of three powerful forces: the rapid maturation of Artificial Intelligence, persistent economic pressures on consumers, and a renewed human desire for authenticity and connection. The familiar playbook of digital-first engagement and transactional loyalty is becoming

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Find the Best Customer Journey Mapping Software
Customer Experience (CX)
Find the Best Customer Journey Mapping Software

The modern customer’s path to purchase has transformed into an intricate web of digital and physical interactions, making a unified understanding of their experience both incredibly challenging and absolutely essential for business success. Navigating this complexity requires more than just intuition; it demands a systematic approach to visualizing, analyzing, and optimizing every touchpoint. This is where customer journey mapping software

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Build a Powerful CX Insights Stack for Free
Customer Experience (CX)
Build a Powerful CX Insights Stack for Free

Building a deep, empathetic understanding of the customer journey has become the definitive competitive advantage, yet many organizations mistakenly believe this requires a prohibitive investment in enterprise-level analytics platforms. The modern challenge is no longer about accessing data, but about affordably integrating the right kinds of information to paint a complete picture of the customer experience. Fortunately, a new paradigm

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