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Paige Williams

Paige Williams works on articles related to Cyber Security and Customer Experience (CX) and B2B Marketing. With a deft ability to translate the complex and technical, Paige stands out in a sea of writers. Readers looking to maximize their customer experience regularly turn to Paige's pages for phenomenal guidance, insights, and advice. 
Why Are Microsoft 365 Admins Locked Out in NA?
Cyber Security
Why Are Microsoft 365 Admins Locked Out in NA?

With us today is Dominic Jainy, an IT professional whose expertise in AI and blockchain offers a unique perspective on the intricate systems powering today’s enterprises. We’re diving into the recent Microsoft 365 admin center outage that impacted thousands of administrators across North America, exploring its cascading effects, the specific challenges it posed for businesses of all sizes, and what

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What Is the SSHStalker Botnet Waiting For?
Cyber Security
What Is the SSHStalker Botnet Waiting For?

In the ever-evolving landscape of digital threats, a peculiar new adversary has emerged from the shadows, actively compromising Linux systems across the globe with a disquieting combination of old-school tactics and modern efficiency. Cybersecurity researchers have identified a sophisticated operation, dubbed SSHStalker, which distinguishes itself not by the noise it makes, but by its profound silence. Unlike its contemporaries that

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Trend Analysis: Stealth B2B Buyers
B2B Marketing
Trend Analysis: Stealth B2B Buyers

The most valuable prospects in the B2B landscape have become ghosts in the machine, conducting extensive research without leaving a single digital footprint for marketers to follow. This is not a glitch in the system; it is the system’s new reality. A dominant archetype—the “stealth B2B buyer”—now controls the purchasing journey, performing as much as 90% of their research anonymously

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New Ransomware Attacks With Stealth and Speed
Cyber Security
New Ransomware Attacks With Stealth and Speed

The cybersecurity landscape is now facing a sophisticated and bifurcated threat as two new ransomware families have emerged, forcing organizations to defend against fundamentally opposing attack strategies that prioritize either methodical espionage or overwhelming speed. A recent analysis reveals that these distinct strains, identified as BQTLock and GREENBLOOD, represent a dangerous evolution in cybercrime, where attackers are no longer following

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Is Ransomware Really the Biggest Cyber Threat?
Cyber Security
Is Ransomware Really the Biggest Cyber Threat?

Rethinking Cyber Threats Through the Lens of Consumer Data The relentless headlines detailing catastrophic ransomware attacks have painted a clear picture of the digital world’s primary villain, but a comprehensive analysis of millions of consumer reports suggests the real enemy is far more common and less complex. This article examines the widely held perception of ransomware as the foremost cyber

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Why Is Your Digital-First CX Strategy Failing?
Customer Experience (CX)
Why Is Your Digital-First CX Strategy Failing?

The Widening Gap Between Digital Promises and Customer Reality The blueprint for modern customer experience seemed straightforward for nearly a decade: funnel interactions toward digital channels to delight customers with instant self-service and slash operational costs for the business. This digital-first approach spurred a massive reallocation of corporate resources, with current investment in digital platforms now outpacing traditional voice channels

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Can Your CX Strategy Survive a Crisis of Trust?
Customer Experience (CX)
Can Your CX Strategy Survive a Crisis of Trust?

Today we’re speaking with Aisha Amaira, a MarTech expert with a deep passion for integrating technology into marketing. With a background in CRM and customer data platforms, she’s at the forefront of understanding how businesses can leverage innovation to build genuine customer trust. We’ll be diving into the latest Edelman Trust Barometer findings, exploring a fascinating and challenging shift from

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Are Your Rules Driving Customers Away?
Customer Experience (CX)
Are Your Rules Driving Customers Away?

In the competitive landscape of modern commerce, businesses often implement detailed policies and procedures with the intention of protecting assets and standardizing operations, yet they frequently overlook the significant, albeit hidden, cost of customer friction. The more complex and rigid these internal rules become, the more they risk creating a frustrating and alienating experience for the very people they are

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How Do You Reach the Invisible B2B Buyer?
B2B Marketing
How Do You Reach the Invisible B2B Buyer?

A profound disconnect is widening between B2B marketing teams and the very buyers they aim to influence, creating a strategic crisis where increased pressure to prove revenue impact coincides with plummeting engagement on traditional channels. This research summary addresses the disruptive shift caused by the “stealthy, zero-click buyer,” an informed and autonomous decision-maker who actively avoids conventional marketing funnels. The

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It’s a Decision Problem, Not a Data Problem
Customer Experience (CX)
It’s a Decision Problem, Not a Data Problem

Countless organizations find themselves drowning in a sea of data, meticulously collected from Voice of the Customer (VoC) and Voice of the Employee (VoE) programs, yet simultaneously find themselves starved for decisive action. They invest heavily in analytics platforms and data science teams, generating a wealth of sophisticated reports and dashboards that highlight customer pain points and internal friction with

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How Does TeamPCP Turn Clouds Into Weapons?
Cyber Security
How Does TeamPCP Turn Clouds Into Weapons?

With a deep understanding of how artificial intelligence and blockchain are reshaping industries, Dominic Jainy has become a leading voice on the convergence of technology and security. He joins us today to dissect a recent, sprawling cyber campaign that weaponizes common cloud misconfigurations on an industrial scale. We’ll explore how this threat actor, known as TeamPCP, turns exposed cloud infrastructure

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Build Customer Trust With Proactive Service
Customer Experience (CX)
Build Customer Trust With Proactive Service

In the rapidly evolving world of MarTech, where customer data and technology intersect, Aisha Amaira has established herself as a leading voice on customer experience. Her work with CRM systems and data platforms provides a unique lens on how businesses can move beyond simply reacting to customer needs and start anticipating them. Today, we delve into the critical distinction between

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