Kaila Davis, Author at B2Bdaily.com

Customer Data Management

How Will TrueData’s New Identity API Transform Ad Targeting?

In the rapidly evolving world of digital advertising, effective identity management is becoming increasingly crucial to connect with precise audiences efficiently and accurately. TrueData has recently launched a cutting-edge, low-latency Identity API designed specifically to address this challenge, promising to streamline identity management for companies operating in the advertising ecosystem. This innovative tool eliminates the extensive need for development, data

February 17, 2025

Customer Data Management

Tealium Earns AWS Automotive Competency, Enhancing Customer Data Integration

Breaking new ground in the automotive industry, Tealium, renowned for its intelligent real-time data streaming platform, has achieved the prestigious Amazon Web Services (AWS) Automotive Competency. This milestone places Tealium as the first Customer Data Platform (CDP) to attain this recognition, underscoring the company’s technical expertise and successful track record in enhancing business performance for car manufacturers and dealerships. This

February 17, 2025

AI and ML

Is Agentic AI the Next Big Leap in the Artificial Intelligence Evolution?

The rise of artificial intelligence has brought remarkable advancements, but the latest development, agentic AI, promises to be a game-changer. Unlike its more familiar counterpart, generative AI (GenAI), which relies on user input to produce outputs, agentic AI is designed to autonomously complete assigned tasks without human intervention. This task-oriented AI could revolutionize various sectors, managing and executing processes independently,

February 17, 2025

AI and ML

How Are AI Innovations Transforming Occupational Health Today?

Artificial intelligence (AI) is revolutionizing various sectors, and occupational health (OH) is no exception. As businesses and the public begin to embrace AI, its integration into OH practices is slowly gaining momentum. This article explores the current state of AI in OH, its potential benefits, challenges, and future directions. Enhancing Access and Reducing Administrative Burdens Streamlining Administrative Tasks AI has

February 17, 2025

AI and ML

AI in 2025: Transformative Developments and Ethical Challenges Ahead

Artificial intelligence (AI) is poised to undergo significant transformations by 2025, according to industry leaders and experts. As AI continues to integrate into various aspects of daily life, these predictions highlight both the advancements and the ethical challenges that lie ahead. The evolving role of AI in industries, workflows, and societal dialogues will shape the future landscape of technology and

February 17, 2025

Customer Data Management

Is Treasure Data’s CDP Trade-Up Program the Solution to Your CDP Woes?

In the fast-paced world of digital marketing and customer data management, businesses often suffer due to outdated and underperforming customer data platforms (CDPs). Many companies deal with long implementation timelines, complex systems, and scalability issues that limit their growth and marketing effectiveness. Treasure Data has come forward with a solution—the CDP Trade-Up program. This initiative aims to ease the transition

February 14, 2025

Customer Data Management

Hightouch and Databricks Partner to Revolutionize Retail Media Networks

In an aggressive bid to challenge retail media titans like Amazon and Walmart Connect, Hightouch has unveiled a groundbreaking solution tailored for retail media networks. Named Hightouch for Offsite Media Networks, this self-service audience management platform is designed in collaboration with Databricks, a prominent data and AI company. The confluence of these two entities aims to offer retailers the ability

February 14, 2025

Customer Data Management

How Are CDPs and AI Shaping the Future of Customer Data Management?

In today’s rapidly evolving digital landscape, organizations are relentlessly seeking effective ways to harness the power of data to enhance customer engagement and drive business growth. The integration of Customer Data Platforms (CDPs) with Artificial Intelligence (AI) and Machine Learning (ML) capabilities is emerging as a potent strategy for managing customer data efficiently and gaining real-time insights. Tealium’s sixth annual

February 14, 2025

Customer Data Management

Revolutionizing Auto Dealerships with Advanced AI-Powered Data Solutions

The automotive industry is on the brink of a technological revolution, with a significant partnership poised to transform how dealerships utilize customer data to drive revenue growth. Clarivoy, a renowned leader in multi-touch attribution and identity resolution, has joined forces with Treasure Data, a prominent customer data platform powered by artificial intelligence. This collaboration aims to completely overhaul the landscape

February 14, 2025

AI and ML

Can Free Access to ChatGPT-4 Revolutionize the Tech Industry?

The tech industry is on the brink of a significant transformation with the introduction of free access to OpenAI’s ChatGPT-4. This initiative, driven by a coalition of tech companies and open-source advocates, aims to democratize AI technology, making it accessible to a broader audience. By removing financial barriers, the initiative seeks to empower students, developers, and small businesses to leverage

February 14, 2025

AI and ML

Stargate Initiative: A Multibillion-Dollar Leap in U.S. AI Development

The recent unveiling of a historic artificial intelligence (AI) initiative by President Trump marks a significant shift in the United States’ AI landscape. This ambitious project, named “Stargate,” signifies a $500 billion collaboration between tech giants Oracle, Japan’s SoftBank, and OpenAI, the creators of ChatGPT. The Stargate initiative aims to revolutionize AI infrastructure in the U.S., positioning the country as

February 14, 2025

AI and ML

How Palantir’s AI and Big Data Innovations Empower Healthcare and Defense

Palantir Technologies, listed on NASDAQ under the ticker symbol PLTR, is at the forefront of integrating artificial intelligence (AI) with big data analytics. This integration is transforming how various industries leverage and interpret vast amounts of data. Palantir’s mission is to resolve complex, large-scale challenges by investing in AI-driven data infrastructure, moving beyond mere data storage to creating actionable insights.

February 14, 2025