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Kaila Davis

Kaila Davis holds expertise in Artificial Intelligence, Machine Learning, and Customer Data Managment. Kaila's work is influential, having been cited by thought leaders and captains of industry at various conferences. Her work has also been instrumental in helping companies develop strategies and architecture to capture and effectively use customer data. 
Is Your Martech Stack Truly Integrated or Just Connected?
Customer Data Management
Is Your Martech Stack Truly Integrated or Just Connected?

In today’s rapidly evolving digital landscape, businesses heavily rely on their marketing technology (martech) stacks to streamline operations, enhance customer engagement, and drive growth. However, organizations often face the critical challenge of differentiating between mere connectivity and meaningful integration within their martech ecosystems. While connecting platforms like CRM, CMS, and CDP might seem sufficient, the real question remains: do these

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June 24, 2025
Can Android’s Virtualization Combat Godfather Malware Tactics?
Data Centres and Virtualization
Can Android’s Virtualization Combat Godfather Malware Tactics?

In the ever-evolving landscape of cybersecurity threats, the recent resurgence of the notorious Android malware “Godfather” has stirred significant concern. This malware’s innovative use of virtualization to compromise banking applications on professional mobile devices presents a formidable challenge to users and developers alike. By creating carefully crafted virtual environments, it effectively masquerades its illicit activities, executing unauthorized data access under

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June 23, 2025
Will AI Trigger a White-Collar Job Apocalypse?
AI and ML
Will AI Trigger a White-Collar Job Apocalypse?

As industries worldwide intensify their integration of artificial intelligence, the future of white-collar employment is under intense scrutiny. Could AI be the catalyst for massive transformations and eliminations among white-collar jobs? This roundup article delves into professional opinions on how AI could reshape employment sectors, the potential risks involved, and what the future might hold for both industries and employees.

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June 20, 2025
How Will CDPs Transform Industries Amid Digital Revolution?
Customer Data Management
How Will CDPs Transform Industries Amid Digital Revolution?

In today’s increasingly digital world, the role of Customer Data Platforms (CDPs) is more crucial than ever, promising to transform how companies interact with and understand their customers. As businesses navigate the complexities of digital transformation, the ability to manage, analyze, and leverage customer data has become a competitive advantage. CDPs are stepping into this realm, providing a unified solution

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June 19, 2025
Can AI Revolutionize Complex Product Matching?
AI and ML
Can AI Revolutionize Complex Product Matching?

Artificial intelligence has drastically changed the landscape of many industries, and its application in product matching for complex goods is no exception. As businesses strive to meet increasingly sophisticated customer needs, the ability to accurately tailor products and configurations becomes both a challenge and an opportunity. Compatio AI’s recent development of Guide, a revolutionary AI-guided selling platform, offers a promising

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June 19, 2025
Solidroad Elevates Customer Service with AI and Human Synergy
AI and ML
Solidroad Elevates Customer Service with AI and Human Synergy

In an era where businesses face the relentless pressure of managing increasing customer interactions without compromising service quality, Solidroad offers a refreshing perspective by marrying artificial intelligence (AI) with human expertise. Founded in Dublin, the startup recently secured a substantial seed funding of $6.5 million to propel its AI-driven platform aimed at optimizing customer service. This strategic investment not only

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June 19, 2025
GenAI Integration Raises Concerns Over Future Cost Hikes
AI and ML
GenAI Integration Raises Concerns Over Future Cost Hikes

As generative AI (genAI) continues to integrate into enterprise systems, discussions intensify around its potential to significantly increase future business costs. Current genAI models, known for their intricate capabilities, have already seen a substantial rise in implementation across varied industries. These advancements have led to a substantial dependency on this transformative technology. Yet, the looming question remains: will future developments

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June 19, 2025
How Will AI Revolutionize Customer Experience by 2028?
AI and ML
How Will AI Revolutionize Customer Experience by 2028?

In recent years, artificial intelligence has rapidly evolved, holding the potential to fundamentally transform the landscape of customer service. As businesses strive to enhance customer interactions, improve support systems, and increase personalization, AI emerges as a key player in adapting to these demands. With its ability to process data at unprecedented speeds and scale, AI is paving the way for

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June 19, 2025
WordPress Managed Hosting – Review
Customer Data Management
WordPress Managed Hosting – Review

In today’s digital landscape, robust and efficient web hosting solutions are crucial for maintaining user engagement. With the ever-evolving needs of businesses, WordPress Managed Hosting has emerged as a significant player in the web hosting industry. The rise of this technology is rooted in its ability to streamline website management, enhance performance, and bolster security, effectively catering to a range

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June 18, 2025
LLM Agents Struggle with CRM Tasks and Data Confidentiality
Customer Data Management
LLM Agents Struggle with CRM Tasks and Data Confidentiality

The integration of Large Language Models (LLMs) in Customer Relationship Management (CRM) systems presents significant challenges, particularly in terms of task execution and data confidentiality. As AI continues to evolve, businesses increasingly rely on technology to manage customer interactions and data. However, recent research underscores the limitations of LLMs in handling these responsibilities effectively. Conducted by Salesforce AI scientist Kung-Hsiang

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June 18, 2025
Scenario Planning Tools: Elevate Strategy With AI Insights
AI and ML
Scenario Planning Tools: Elevate Strategy With AI Insights

Scenario planning has become an essential strategic tool for thriving amidst uncertain business environments. With the advent of AI insights, scenario planning tools are now more sophisticated, providing invaluable foresight to decision-makers. This guide aims to help businesses better navigate market fluctuations and adapt to emerging trends by harnessing AI in scenario planning. Exploring the Power of AI in Scenario

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June 18, 2025
How Can AI Assistants Revolutionize Your Meetings?
AI and ML
How Can AI Assistants Revolutionize Your Meetings?

Meetings are a core element within business operations, yet they often come with their own set of challenges, including inefficient processes, time-consuming manual note-taking, and communication gaps. In recent years, the rapid development of artificial intelligence (AI) technologies has revolutionized these dynamics by introducing AI meeting assistants that fundamentally change how meetings are managed. These intelligent assistants leverage sophisticated algorithms

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June 18, 2025