The modern world is a constantly shifting landscape, and with it comes changing customer expectations. As a result, it has become essential for businesses to stay ahead of the curve and make the most out of their customer data. To achieve this, businesses must employ the Customer Data Platform (CDP) Adoption Framework, which is an important tool for assessing the
Data-driven marketing is a powerful tool that can be used by companies of all sizes to gain valuable insights into their customers and markets as well as optimize their operations. By leveraging data and analytics, companies can create highly effective targeted campaigns that are tailored to each segment’s needs and preferences in order to maximize engagement and conversions. Additionally, by
The evaluation of a Customer Data Platform (CDP) is an essential step in its successful adoption into a company’s operations. To ensure the successful implementation of a CDP, it is important to evaluate various aspects of the CDP such as data availability, integrations, user access, audience management, activations and identity resolution. Companies have high expectations for a CDP to significantly
