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Home | Authors | Kaila Davis
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Kaila Davis

Kaila Davis holds expertise in Artificial Intelligence, Machine Learning, and Customer Data Managment. Kaila's work is influential, having been cited by thought leaders and captains of industry at various conferences. Her work has also been instrumental in helping companies develop strategies and architecture to capture and effectively use customer data. 
How Is AI Revolutionizing Personalization in Customer Engagement?
Customer Data Management
How Is AI Revolutionizing Personalization in Customer Engagement?

In today’s fast-paced digital landscape, personalization in customer engagement is no longer a luxury but a necessity. The evolution of artificial intelligence (AI) has rapidly transformed how businesses tailor interactions to meet individual consumer needs and preferences. Embracing AI-driven personalization unlocks new dimensions of customer satisfaction, loyalty, and trust, making it an essential strategy across various industries. As technology continues

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June 21, 2024
Can Snapchat’s GenAI-Powered AR Transform User and Brand Interaction?
AI and ML
Can Snapchat’s GenAI-Powered AR Transform User and Brand Interaction?

Snapchat’s continuous innovation in augmented reality (AR) and generative artificial intelligence (GenAI) is making waves in the realm of digital interaction. With the recent introduction of new AR experiences and tools, Snapchat is not only delighting its user base but also empowering its AR developer community. This article delves into how these advancements are reshaping user engagement and brand interaction.

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June 21, 2024
Can Decagon Revolutionize AI Customer Support with Human-Like Interactions?
AI and ML
Can Decagon Revolutionize AI Customer Support with Human-Like Interactions?

As AI continues to permeate different aspects of business, customer support remains a crucial area where advancements can significantly impact both efficiency and customer satisfaction. Decagon, a new AI startup founded by Jesse Zhang and Ashwin Sreenivas, aims to revolutionize AI customer support by offering highly contextualized and human-like interactions. Within a year of its launch, Decagon has managed to

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June 21, 2024
McDonald’s Halts AI Drive-Thru Program After Technical Failures
AI and ML
McDonald’s Halts AI Drive-Thru Program After Technical Failures

In recent years, McDonald’s made headlines with its ambitious plan to revolutionize the fast-food industry by implementing an AI-driven voice ordering system in its drive-thrus. Partnering with tech giant IBM, the fast-food titan aimed to enhance efficiency, reduce labor costs, and improve customer satisfaction. However, after several public failures and technical challenges, the company announced in late 2024 that it

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June 21, 2024
Azure’s AI Infrastructure Evolves with Cutting-Edge GPU and AI Innovations
AI and ML
Azure’s AI Infrastructure Evolves with Cutting-Edge GPU and AI Innovations

The landscape of cloud computing has seen rapid advancements, and Microsoft Azure stands at the forefront of this revolution. As artificial intelligence (AI) continues to grow in importance, Azure has evolved its infrastructure to meet the increasingly complex and demanding requirements of modern AI workloads. This article delves into the evolution of Azure’s AI infrastructure, focusing on the implementation of

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June 21, 2024
How Can ChatGPT Help You Generate Income from Home?
AI and ML
How Can ChatGPT Help You Generate Income from Home?

The evolution of technology, particularly advancements in artificial intelligence (AI), has unlocked numerous opportunities to generate income from the comfort of your home. One such AI that is transforming the way individuals approach home-based businesses is ChatGPT, developed by OpenAI. It offers a range of practical applications that can help you achieve financial independence. This article explores various methods to

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June 20, 2024
How Will Zeta’s AI Enhancements Revolutionize Marketing Strategies?
Customer Data Management
How Will Zeta’s AI Enhancements Revolutionize Marketing Strategies?

Zeta Global (NYSE: ZETA), a leader in AI-powered marketing cloud solutions, unveiled significant advancements in its Zeta Marketing Platform (ZMP) during the Cannes Lions 2024 event. This dynamic enhancement capitalizes on Amazon Bedrock, a fully managed service by Amazon Web Services (AWS) designed for building and scaling generative AI applications. The new functionality, driven by Zeta Creative AI Agents, integrates

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June 20, 2024
How Is Generative AI Transforming Business Innovation Today?
AI and ML
How Is Generative AI Transforming Business Innovation Today?

The landscape of business innovation is undergoing a dramatic transformation thanks to the rapid advancements in generative artificial intelligence (AI). From optimizing operations to revolutionizing customer engagement, generative AI is proving to be a game-changer for businesses of all sizes. One prime example is Bengaluru-based startup Ayna, which recently secured $1.5 million in seed funding from Inflexor Ventures to further

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June 20, 2024
How Are Customer Data Platforms Revolutionizing Email Marketing?
Customer Data Management
How Are Customer Data Platforms Revolutionizing Email Marketing?

Email marketing has long been a cornerstone of digital marketing strategies, lauded for its direct reach and potential for personal engagement. However, as consumer behaviors evolve and data becomes integral to marketing efforts, the landscape of email marketing is undergoing significant transformations. The traditional reliance on metrics like opens and clicks as measures of success is becoming outdated. Instead, more

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June 19, 2024
How Is AI Revolutionizing Data Governance in the Modern Enterprise?
AI and ML
How Is AI Revolutionizing Data Governance in the Modern Enterprise?

Artificial Intelligence (AI) is transforming multiple aspects of our lives, including how modern enterprises manage their data. Data governance, a cornerstone of enterprise operations, is witnessing a revolutionary shift due to AI technologies. From improving data quality to ensuring regulatory compliance, AI is redefining data governance processes, making them more efficient and accurate. The Role of AI in Data Discovery

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June 19, 2024
How Does AWS Clean Rooms Revolutionize Data Insights for Weather Co.?
Customer Data Management
How Does AWS Clean Rooms Revolutionize Data Insights for Weather Co.?

In a landmark development, Lotame has significantly enhanced its ongoing collaboration with The Weather Company by integrating AWS Clean Rooms, setting a new standard for data collaboration and analytics optimization. This strategic move has resulted in unprecedented advancements in insight generation, data granularity, and relevance for clients and partners alike. Dave Olesnevich, Head of Data & Advertising Products at The

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June 19, 2024
How Are AI Startups Transforming Healthcare Accessibility and Efficiency?
AI and ML
How Are AI Startups Transforming Healthcare Accessibility and Efficiency?

Artificial intelligence (AI) is undeniably reshaping various industries, but its impact on healthcare is particularly transformative, fundamentally changing how medical services are accessed and delivered. The integration of AI in healthcare is driving significant improvements in accessibility and efficiency, particularly through the efforts of innovative startups. One exemplary player in this field is Tap Health, a Gurgaon-based company that combines

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June 19, 2024