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Kaila Davis

Kaila Davis holds expertise in Artificial Intelligence, Machine Learning, and Customer Data Managment. Kaila's work is influential, having been cited by thought leaders and captains of industry at various conferences. Her work has also been instrumental in helping companies develop strategies and architecture to capture and effectively use customer data. 
Is AI’s Energy Demand Threatening Environmental Sustainability?
AI and ML
Is AI’s Energy Demand Threatening Environmental Sustainability?

Artificial Intelligence (AI) and cloud computing have become cornerstones of modern technological advancements, showcasing transformative potential across various sectors such as healthcare, finance, and communications. However, these technologies come with an increasingly hard-to-ignore environmental cost, primarily due to escalating energy demands. As these innovations continue to evolve, their energy requirements pose significant challenges to the pursuit of environmental sustainability, stirring

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September 19, 2024
Harnessing Big Data for Advanced Online Marketing and Personalization
Customer Data Management
Harnessing Big Data for Advanced Online Marketing and Personalization

In the digital age, businesses have access to an overwhelming amount of data generated from diverse sources like social media, transactions, and digital interactions. This data pool, often referred to as big data, offers a treasure trove of insights that can transform marketing strategies. By leveraging big data, companies can create highly personalized marketing campaigns that speak directly to their

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September 18, 2024
Why Is Go Programming Language Crucial for Cybersecurity and AI?
AI and ML
Why Is Go Programming Language Crucial for Cybersecurity and AI?

In the world of software development, programming languages experience waves of popularity and decline. However, one language that is making a notable resurgence is Go, a programming language increasingly recognized for its substantial contributions to cybersecurity and artificial intelligence (AI). Originally launched by Google in 2009, Go’s appeal is rooted in its robustness, efficiency, and high performance. What’s making this

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September 18, 2024
How Will NIQ’s AI Tools Revolutionize Consumer Insights in 2024?
AI and ML
How Will NIQ’s AI Tools Revolutionize Consumer Insights in 2024?

NielsenIQ (NIQ), the global leader in consumer intelligence, is poised to usher in a new era of consumer insights with the introduction of groundbreaking AI tools for Consumer Packaged Goods (CPG) brands. Unveiled at the FastCompany Innovation Festival 2024, these advancements promise to transform how CPG companies gather, analyze, and utilize consumer data, driving innovation and market growth. With these

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September 18, 2024
Can Microsoft’s Windows Agent Arena Define the Future of AI Assistants?
AI and ML
Can Microsoft’s Windows Agent Arena Define the Future of AI Assistants?

Microsoft has made a significant leap in the development of artificial intelligence by unveiling the Windows Agent Arena (WAA). This dynamic benchmark seeks to evaluate the performance of AI agents within realistic Windows environments. With a focus on accelerating the development of AI assistants capable of executing complex tasks, the WAA offers a reproducible testing environment that closely mirrors human

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September 18, 2024
How Does AI Shape Society? Insights from Top Non-Fiction Books
AI and ML
How Does AI Shape Society? Insights from Top Non-Fiction Books

Artificial intelligence (AI) is no longer a futuristic concept confined to the realms of science fiction, it is a tangible force that is profoundly reshaping various facets of our society. From transforming industries and job markets to raising ethical dilemmas, AI’s influence is far-reaching and multifaceted. This article delves into these themes by exploring insights from some of the most

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September 18, 2024
Should Government Regulate AI More Rigorously for Security and Privacy?
AI and ML
Should Government Regulate AI More Rigorously for Security and Privacy?

Artificial intelligence (AI) has rapidly evolved, intertwining itself with nearly every facet of modern life. It now drives innovations in areas ranging from autonomous vehicles to sophisticated algorithms aiding in medical diagnoses, promising unprecedented advancements in technology and efficiency. However, alongside these advancements come significant concerns, particularly in the domains of security and privacy. Consequently, many are beginning to ask

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September 18, 2024
How is Generative AI Revolutionizing Retail and E-Commerce?
AI and ML
How is Generative AI Revolutionizing Retail and E-Commerce?

Generative Artificial Intelligence (GenAI) is changing the landscape of retail and e-commerce, bringing in fresh opportunities to enhance customer experiences, boost engagement, and drive sales. From sophisticated chatbots and voice interfaces to personalized shopping journeys, GenAI is making a significant mark. However, these advancements come with their own set of challenges, including addressing biases and ensuring inclusivity. Enhanced Personalization and

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September 18, 2024
How Is Edge AI Revolutionizing Europe’s Industrial Landscapes?
AI and ML
How Is Edge AI Revolutionizing Europe’s Industrial Landscapes?

Edge AI is radically transforming industries across the globe by bringing computational power and intelligent decision-making closer to the data sources. This integration of IoT, edge computing, and artificial intelligence enables real-time intelligent systems with a multitude of benefits. Within Europe, Edge AI is not only increasing efficiency and performance but also aligning closely with important initiatives like the European

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September 18, 2024
How Is Oracle Unity CDP Revolutionizing B2B Marketing and Sales?
Customer Data Management
How Is Oracle Unity CDP Revolutionizing B2B Marketing and Sales?

Oracle has introduced a series of new features within its Unity Customer Data Platform (CDP) designed to significantly bolster B2B marketing and sales by providing detailed customer account insights and actionable data. Part of the Oracle Fusion Cloud Customer Experience (CX) suite, the Unity CDP aims to integrate customer intent data from diverse sources such as marketing, sales, service, finance,

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September 17, 2024
Why is a Customer Data Platform Essential in Today’s Business?
Customer Data Management
Why is a Customer Data Platform Essential in Today’s Business?

In today’s competitive and data-driven business environment, leveraging customer data efficiently is no longer optional but essential. Companies are turning to Customer Data Platforms (CDPs) to seamlessly integrate disparate data sources into a cohesive customer profile. This holistic view of the customer allows businesses to make informed decisions, optimize marketing efforts, and ensure compliance with data privacy regulations. As consumer

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September 17, 2024
How Did AI and Bots Enable a $10 Million Music Streaming Fraud?
AI and ML
How Did AI and Bots Enable a $10 Million Music Streaming Fraud?

The music industry is grappling with an unprecedented case of fraud, where advanced technologies like artificial intelligence (AI) and automated bots were leveraged to manipulate streaming statistics and secure millions of dollars in fraudulent royalties. Michael Smith, a 52-year-old singer from North Carolina, stands accused of wire fraud, conspiracy to commit wire fraud, and money laundering. His alleged activities shed

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September 17, 2024