Kaila Davis, Author at B2Bdaily.com

Customer Data Management

How Will BlueConic’s Acquisition of Jebbit Transform Marketing?

BlueConic, a prominent customer data platform (CDP), has acquired Jebbit, an innovative first-party data-capture and experience-creation software for marketers. This partnership heralds the industry’s first Operating System for Customer Data, aiming to revolutionize marketing strategies by merging extensive enterprise data from BlueConic with first-party engagement data obtained through Jebbit’s interactive tools, including custom quizzes, surveys, and lookbooks. Cory Munchbach, CEO

July 11, 2024

Customer Data Management

Building Customer Loyalty with Zero-Party Data in the Privacy Era

In an era where consumers are increasingly concerned about their data privacy, zero-party data emerges as a vital resource for brands aiming to navigate this complex landscape. As defined by Forrester Research, zero-party data refers to information that customers willingly and proactively share with a brand. This type of data contrasts sharply with first, second, and third-party data by being

July 11, 2024

AI and ML

How Can CIOs Prepare Their Companies for AI Transition and Challenges?

Artificial Intelligence (AI) stands poised to revolutionize many aspects of business operations, promising new efficiencies and insights. However, the transition to AI brings its own set of challenges, requiring thoughtful preparation and strategic foresight. As companies embark on this transformative journey, Chief Information Officers (CIOs) play a pivotal role in steering their organizations through complexities that AI implementation entails. From

July 11, 2024

AI and ML

Microsoft and Apple Exit OpenAI Board Citing Regulatory Pressures

In recent developments, Microsoft and Apple have made the strategic decision to step back from obtaining board seats at OpenAI, amid increasing regulatory scrutiny and antitrust concerns globally. These moves reflect broader trends in the tech industry where companies are recalibrating their approaches to AI governance in response to heightened oversight. Withdrawal from Board Seats Microsoft decided to relinquish its

July 11, 2024

AI and ML

Can Human-Robot Collaboration Replace Fully Autonomous AI Systems?

The world of robotics has long been dominated by the quest for fully autonomous systems guided by advanced artificial intelligence (AI). While companies like Boston Dynamics showcase impressive capabilities in their AI-driven robots, many of these machines still grapple with adaptability and handling unexpected scenarios effectively. Researchers at MIT and UC San Diego (UCSD) are now challenging this established trend

July 11, 2024

Customer Data Management

How Can Marketers Navigate Identity Resolution Without Cookies?

The digital marketing landscape is undergoing a fundamental shift as the industry moves away from third-party cookies and device identifiers. This significant transition poses numerous challenges for marketers, but it also paves the way for them to enhance their strategies and gain deeper consumer insights. By leveraging first-party data and advanced technology, marketers can navigate this cookieless world effectively, creating

July 10, 2024

AI and ML

Apple and Google Unite to Enhance Siri with Gemini-Powered AI Tools

Apple is entering a transformative phase in AI technology through an anticipated collaboration with Google, following their recent partnership with OpenAI. Reports suggest that discussions are well underway to integrate Google’s cutting-edge chatbot, Gemini, into Apple systems. This integration aims to enhance the Siri experience by bringing in features encapsulated under the new banner of “Apple Intelligence.” The goal is

July 10, 2024

AI and ML

Can Tomáš Mikolov Shape AI’s Future from the Czech Republic?

Tomáš Mikolov, a prominent Czech scientist, has significantly influenced the field of artificial intelligence (AI), particularly in the development of neural language models. Beginning his academic journey at Brno University of Technology, Mikolov’s work gained global recognition during his tenure at major tech companies such as Google. His notable contributions include key techniques like gradient clipping and advanced strategies for

July 10, 2024

AI and ML

Is China Leading the Surge in Global AI Patent Filings and Innovations?

The growing influence of artificial intelligence (AI) patents on global innovation has seen a remarkable shift in leadership as China eclipses the United States in patent filings. From 2014 to 2023, over 54,000 patents in generative AI were recorded worldwide, with China emerging as a dominant force with more than 38,000 filings, significantly overshadowing the US’s 6,276 submissions. This surge

July 10, 2024

AI and ML

How Is AI Shaping Modern Life and What Are the Challenges We Face?

Artificial intelligence (AI) has become an integral part of our daily lives, reflecting its broad impact on various facets of human activity. From automating routine tasks to generating innovative solutions, AI technologies have proven to be both beneficial and disruptive. Recent advancements such as ChatGPT have thrown into sharp relief the dual-edged nature of AI, provoking both admiration and apprehension.

July 10, 2024

AI and ML

Revolutionizing Energy Efficiency: AI’s Role in a Sustainable Future

The convergence of artificial intelligence (AI) and energy efficiency is poised to revolutionize how industries operate and advance sustainable development. Companies are pioneering initiatives that leverage AI technologies while integrating eco-friendly practices to create innovative solutions for a sustainable future. By driving collaboration and fostering innovation through partnerships, industry leaders are positioning themselves to achieve significant environmental and operational advancements.

July 10, 2024

AI and ML

How Can We Safeguard AI from Subtle Data Poisoning Attacks?

Artificial intelligence (AI) tools have become an integral part of modern-day cybersecurity, aiding in the identification of threats like phishing emails and ransomware. However, these tools themselves are not immune to vulnerabilities, particularly through a method known as “data poisoning.” Data poisoning involves the manipulation of training data in a way that deceives machine learning models, making them fail to

July 10, 2024