Kaila Davis, Author at B2Bdaily.com

AI and ML

Enhance Accessibility and Customer Service with AI Text-to-Speech Solutions

In today’s competitive business environment, enhancing customer service and accessibility is crucial for success. AI-driven text-to-speech (TTS) solutions are making a significant impact by offering unprecedented benefits. This article explores how integrating TTS technology can optimize operations, improve customer experiences, and extend business reach. Streamlining Customer Support and Service Enhancing Customer Interactions with TTS Incorporating TTS AI into customer service

October 28, 2024

Customer Data Management

How is Snowplow Revolutionizing Marketing with Snowflake’s AI Data Cloud?

Snowplow has been recognized as a Leader in the Analytics & Data Capture category in the 2025 edition of Snowflake’s Modern Marketing Data Stack report. The comprehensive report examines how approximately 9,800 Snowflake customers utilize various technologies and tools, highlighting the best practices in leveraging the Snowflake AI Data Cloud for marketing purposes. This year’s analysis underscores three major shifts

October 28, 2024

AI and ML

OpenAI CEO Denies Controversial Report About New AI Model Orion

The CEO of OpenAI, Sam Altman, recently dismissed an article published by The Verge that addresses the potential release of a new AI model, codenamed Orion, scheduled for December 2024. The report, authored by journalists Kylie Robison and Tom Warren, suggests that Orion may or may not be designated as GPT-5 and provides specific details about its release. According to

October 28, 2024

AI and ML

ByteDance Faces Breach, Highlights Need for Enhanced Intern Oversight

ByteDance, the well-known creator of TikTok, recently encountered a significant security breach involving an intern who allegedly sabotaged the company’s AI model training efforts. This incident, initially reported on the Chinese social media platform WeChat, has spotlighted significant concerns about ByteDance’s security protocols within its AI department. The individual in question, a doctoral student who was part of the commercialization

October 28, 2024

AI and ML

AI Revolutionizes Brand Safety with Automated Influencer Vetting Tools

In the rapidly evolving marketing landscape, influencer partnerships have become crucial for brands aiming to connect authentically with their audience. Yet, these collaborations come with significant risks due to the unpredictable behavior of influencers. While influencers offer brands a valuable means of engaging with younger, digital-native audiences, their actions can sometimes run counter to company values, leading to potential damage

October 28, 2024

AI and ML

Biden’s First AI Security Memo Sets Framework for US Leadership

President Biden has issued the United States’ first National Security Memorandum (NSM) on Artificial Intelligence (AI), setting a significant precedent in how the nation addresses AI from a security perspective. This directive, following his earlier executive order on AI, establishes a comprehensive framework aimed at ensuring the U.S. retains its technological edge while securing its national security interests in the

October 28, 2024

AI and ML

Smaller AI Models Empower SMBs in Retail and Logistics Innovation

In the rapidly evolving landscape of artificial intelligence (AI), smaller AI models are making a substantial impact. Historically, AI’s benefits have been harnessed primarily by large corporations with the resources to invest in complex systems. However, the emergence of smaller, more accessible AI models is shifting the competitive dynamics, particularly for small and medium-sized businesses (SMBs) in sectors like retail,

October 28, 2024

Customer Data Management

How Is Ketch Revolutionizing Consent Management in Data-Driven Marketing?

Ketch has been recognized as “One to Watch” in the Consent Management category of Snowflake’s Modern Marketing Data Stack 2025 report, underscoring its significance in the evolving landscape of data-driven marketing. Snowflake, an AI Data Cloud company, annually releases this report to identify leading technologies and tools used by its 9,800 customers to optimize marketing strategies. The 2025 edition emphasizes

October 28, 2024

Customer Data Management

RudderStack Recognized in Snowflake’s 2025 Marketing Data Stack Report

RudderStack has secured its place as a "one to watch" Customer Data Platform (CDP) in the latest Modern Marketing Data Stack report for 2025, published by Snowflake, an influential name in the AI Data Cloud sector. This comprehensive report, now in its third edition, evaluates a variety of tools and technologies that marketers use against the backdrop of rapidly evolving

October 28, 2024

AI and ML

What Are the Top AI Jobs and Essential Skills for 2024?

Artificial Intelligence (AI) is no longer a futuristic concept; it’s an integral part of our everyday lives, encapsulating a vast array of technologies from self-driving cars to intelligent virtual assistants. With AI rapidly evolving, the job market is experiencing an unprecedented demand for professionals equipped with AI-related skills. This article delves into the top AI job roles expected to dominate

October 25, 2024

AI and ML

What Are the Top Machine Learning Interview Points for 2025?

In 2025, machine learning (ML) is more ingrained in various industries than ever. From banking and finance to retail, manufacturing, and healthcare, ML technologies are pivotal. This surge in adoption has shot up the demand for skilled professionals—data scientists, AI engineers, ML engineers, and data analysts. As the competition tightens, being prepared for typical interview questions is crucial. Here’s an

October 25, 2024

Customer Data Management

Optimizing Digital Marketing: Benefits and Challenges of CDPs

Customer Data Platforms (CDPs) are becoming indispensable for digital marketers aiming to leverage data for targeted campaigns. These powerful tools help marketers create a unified view of customer interactions, paving the way for enhanced personalization and more informed decision-making. However, these benefits come with their own set of challenges. This article delves into both the advantages and drawbacks of CDPs,

October 25, 2024