Jaime Walker, Author at B2Bdaily.com

Customer Data Management

Enhancing Hotel Marketing Strategies with Customer Data Platforms

In today’s highly competitive hospitality industry, understanding guests and delivering personalized experiences are no longer just aspirations but necessities. With increasing competition, hotels need sophisticated tools to gather, consolidate, and analyze guest data. Customer Data Platforms (CDPs) emerge as game-changing technologies that enable hotels to refine their marketing strategies, make data-driven decisions, and create memorable guest experiences. This article explores

April 1, 2025

Payroll

Healthcare Workers Demand Better Benefits to Prevent Talent Drain

A significant number of healthcare workers in the United States are expressing growing dissatisfaction with their current benefits packages, leading to a potential talent drain that could have dire consequences for the sector. A recent Zest poll revealed that 62% of healthcare employees are contemplating leaving their jobs unless there is a notable improvement in their benefits. Additionally, 87% desire

April 1, 2025

Payroll

How Should Employers Handle Daylight Saving Time for Night Shifts?

The arrival of daylight saving time twice yearly brings a unique challenge for employers, especially those managing night shifts. This adjustment can raise questions about how to handle shift length and employee compensation when the clocks spring forward or fall back an hour. One critical aspect to consider is the employment contract and the terms it specifies regarding work hours

April 1, 2025

Customer Data Management

How Will AI Revolutionize CRM by 2025? Key Trends and Insights

The evolution of Artificial Intelligence (AI) within Customer Relationship Management (CRM) has brought about remarkable changes not only in technology but also in the operational dynamics across sales, marketing, and customer service. As AI shifts from the initial excitement towards practical applications, businesses are reaping tangible benefits that enhance efficiency, automate routine tasks, and significantly improve customer interactions. Initially, AI

March 31, 2025

Customer Data Management

How Does Creatio CRM Boost Customer Engagement for Businesses?

Enhancing customer engagement is imperative for business success, and Creatio CRM offers powerful tools to optimize customer interactions, rooted in its advanced features such as AI-driven automation, omnichannel communication, and real-time insights. This article explores how Creatio CRM elevates customer engagement, as highlighted by Solutions Metrix, a renowned Creatio Partner of the Year. Omnichannel Communication Creatio CRM excels in omnichannel

March 31, 2025

Payroll

Businesses To Navigate Wage Hikes and Pay Differentials by 2025

The recent national wage increases have compelled businesses to rethink their pay structures significantly. With the national living wage for individuals aged 21 and over rising to £12.21 per hour, the national minimum wage for 18-20-year-olds reaching £10 per hour, and the rate for 16-17-year-olds and apprentices increasing to £7.55 per hour, companies face unprecedented challenges and opportunities. Anticipated Adjustments

March 31, 2025

Payroll

Why Are Brits Hesitant to Discuss Salaries Despite High Transparency?

British cultural norms suggest a deep-rooted reluctance to discuss personal earnings openly, even as data shows the UK leading Europe in salary transparency within job advertisements. A survey by Indeed revealed that only 16% of British workers are willing to disclose their salaries to colleagues, and just around a third would share such information with close friends. Interestingly, despite 71%

March 31, 2025

Payroll

Asda Boosts Employee Pay and Family-Friendly Benefits in Major Investment

In a significant move to support its employees, Asda has announced a substantial investment aimed at improving hourly pay rates for its store-based staff and enhancing family-friendly policies. This investment highlights the company’s commitment to recognizing the invaluable contributions of its workforce. Asda’s decision to allocate £80 million for this purpose is expected to impact approximately 115,000 retail and express

March 31, 2025

Payroll

Marit Health Enables Salary Transparency for Medical Professionals

Marit Health is bringing a transformative change to the healthcare landscape by introducing a community-powered platform specifically tailored for physicians and advanced practice providers (APPs). This pioneering system provides clinicians with anonymous yet verified salary data, offering transparency in compensation that has been long absent in the industry. With its official launch and the backing of a substantial $3.2 million

March 31, 2025

Customer Data Management

How Does Pega Lead the CRM Market with AI and Workflow Automation?

Pega’s recognition as a leader in the Customer Relationship Management (CRM) software market stems from its advanced integration of artificial intelligence (AI) and workflow automation. Forrester Research’s report highlights Pega’s robust AI implementation, which predicts customer intent and guides interactions to enhance engagement. This demonstrates Pega’s transformative impact on customer relationship management, placing it at the forefront of the industry.

March 28, 2025

Customer Data Management

How Did Contentstack Become a Leader in the 2025 Forrester CMS Report?

Innovation and Versatility in CMS Contentstack’s success derives from its commitment to providing modern brands with advanced tools that outshine the limitations of traditional monolithic suites. Founder and CEO Neha Sampat emphasized that the recognition aligns with their strategic focus on versatile and scalable solutions. Central to this achievement is their headless CMS, which is purpose-built to evolve in line

March 28, 2025

Payroll

Why Are Senior HR Role Salaries Growing Faster Than Junior Roles?

In the dynamic world of Human Resources (HR), salary structures are always evolving, reflecting broader economic trends and the changing demands of the industry. A recent survey has shed light on the considerable growth in salaries for senior HR roles compared to their junior counterparts. Over the past year, HR directors have seen a significant median salary increase of 20.9%,

March 28, 2025