Customer Relationship Management, commonly referred to as CRM, is a strategic approach that combines people, processes, and technology to manage and analyze customer interactions throughout the customer lifecycle. By utilizing CRM solutions, businesses can streamline marketing workflows, automate tedious tasks, and improve their overall customer relationship efforts. Benefits of CRM for Marketing At its core, CRM is a tool that
Pay equity is one of the critical issues that organizations are facing today. With a growing emphasis on equal pay for equal work, achieving a balance between organizational profitability and employee satisfaction has become crucial. While there is a growing awareness of the importance of pay equity, accessing the relevant data to correct pay gaps continues to pose a challenge
Diversity, equity, and inclusion (DEI) initiatives have become increasingly relevant and necessary in the workplace. These initiatives not only promote a culture of acceptance and respect, but they also contribute to the success of businesses. In this article, we will discuss the importance of prioritizing DEI initiatives and how they can benefit both employees and employers. DEI initiatives aim to
The PUMP Act, which stands for the Protecting the Right to Organize (PRO) Act’s Update to the Fair Labor Standards Act (FLSA), was signed into law on December 27, 2020. The law expanded the break time requirements for employers to provide nursing employees with reasonable break times to pump breast milk. The Department of Labor (DOL) recently released new guidance
As healthcare costs continue to rise, employers are looking for ways to help employees manage their expenses. One of the most popular options is the Health Reimbursement Arrangement (HRA). This type of plan allows employers to offer tax-free reimbursement for medical expenses, including health insurance premiums. However, it’s crucial to handle health expense reimbursement correctly and abide by applicable legal
Inclusion is a critical component of any successful workplace. It allows individuals to feel valued and respected, and promotes a sense of belonging. Unfortunately, employers often underestimate the number of employees with disabilities, leading to a lack of accommodations and support. In this article, we will explore the prevalence of disabilities among employees, the importance of inclusion, and strategies to
Co-employment is a common arrangement in which two or more parties share employment responsibilities and liabilities for a particular worker or group of workers. This arrangement has become increasingly prevalent in recent years, especially with the rise of professional employer organizations (PEOs) providing administrative support to businesses, including employee benefits, tax compliance, and workers’ compensation administration. While co-employment can benefit
SugarCRM has unveiled the latest version of its Sugar Enterprise+ platform, which includes powerful user experience (UX) improvements designed to help sales teams increase efficiency, shorten sales cycles, and ultimately drive revenue growth. SugarCRM’s focus on UX is part of an increasing trend among technology companies to prioritize customer experience across all product offerings, whether on-premises or in the cloud.
Discrimination has long been a problem in the workplace, but with changing times, the nature of discrimination has also changed. Research and legal experts have pointed out a new wave of discrimination at work based on weight, height, and level of attractiveness. According to them, these factors have become the latest targets of workplace bullying, and employees are increasingly facing
The COVID-19 pandemic has had a profound impact on global economies and workforces. As businesses, governments, and individuals strive to recover from the crisis, workers in the UK are pushing for better wages to sustain their lifestyles amidst the cost of living crisis. In this article, we will discuss the increase in UK workers’ expectations for a pay rise in
Sales teams are the backbone of a business, and the success of a sales team depends on a realistic approach towards achieving sales targets through consistent effort and diligent tracking. Organizations use various systems to track sales activities, including customer relationship management (CRM) tools, which are intended to capture and analyze sales data. However, these tools can be manipulated by
In today’s competitive business world, customer relationship management (CRM) is essential for every company. It helps businesses track and analyze customer interactions, manage their sales pipeline, and increase revenue. The market is flooded with several CRM software options, and choosing the right one that suits your business needs can be overwhelming. In this article, we will compare three popular CRMs
