
Setting the Stage: The AI-Driven Shift in Retail Dynamics In today’s e-commerce landscape of 2025, a staggering reality has emerged: over 30% of online shopping traffic now originates from AI assistants like ChatGPT, Claude, and Perplexity, marking a significant departure from traditional search engines and retailer homepages. This seismic shift places conversational AI at the forefront of consumer discovery, presenting










