Sales Enablement
In the rapidly evolving landscape of marketing and communications, professionals must adapt and innovate to stay ahead. Strategic planning is more critical than ever as it provides a
December 3, 2024
Read More
ABM Marketing Technology
When launching a product, understanding your target market is crucial for the success of your marketing efforts. Identifying the right audience can significantly impact the effectiveness of your
December 2, 2024
Sales Enablement
A new report from Harvard Business Review Analytic Services, in collaboration with Varicent, underscores the significant impact that fragmented sales processes can have on revenue growth. The report
December 2, 2024
Sales Enablement
A sales funnel helps you define a customer’s experience—from brand awareness to purchase—so you can help guide them from one step to the next. With a sales funnel,
November 25, 2024
IT Operations
As governments continue to adapt to rapidly evolving technological landscapes, the 2024 state and local IT forecast has honed in on three critical areas for advancement: artificial intelligence
November 25, 2024
ABM Marketing Technology
Account-Based Marketing (ABM) has emerged as a powerful strategy in the B2B marketing landscape, offering a targeted and personalized approach to engaging high-value accounts. Unlike traditional marketing methods,
November 25, 2024
Sales Enablement
As the holiday season approaches, businesses everywhere are vying for consumer attention and looking to maximize sales. In the past, many companies relied on flashy advertisements, deep discounts,
November 22, 2024
Sales Enablement
CallSine, a pioneer in AI-driven sales engagement, has recently achieved a significant milestone by securing $1 million in seed funding, reflecting increased confidence in its innovative technology. This
November 22, 2024
Sales Enablement
Imagine a world where the purchase and deployment of sophisticated customer relationship management solutions are streamlined to just a few clicks, thus revolutionizing the way businesses manage their
November 22, 2024
IT Operations
The rapid evolution of business needs and technological advancements is driving the future of enterprise IT towards multi-cloud infrastructures. Multi-cloud refers to the use of more than one
November 21, 2024
ABM Marketing Technology
In an era where technological advancements are transforming marketing strategies, a recent survey conducted by xGrowth in collaboration with Media Collateral unveils a significant shift in spending sentiment
November 21, 2024
Sales Enablement
In today’s fiercely competitive marketplace, businesses face the constant challenge of capturing consumer attention and driving engagement. The digital age has ushered in an array of marketing platforms
November 20, 2024