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Cailee Foster

Cailee Foster specializes in Digital Marketing and DevOps. In her work, she focuses on developing and implementing growth strategies and leverages her unique viewpoint to help organizations optimize operations and improve customer support. Cailee's articles are indicative of a writer committed to helping others on their journey in Marketing and Development Operations, providing detailed and informative guides, insights and tips.

B2B Marketing

Leveraging Content for Account-Based Marketing Success

Account-based marketing (ABM) is a strategic approach to sales and marketing that focuses on targeting, engaging, and converting key accounts. This method of marketing has gained traction in

February 22, 2023

B2B Marketing

Understand Your Customers’ Needs to Create Tailored Campaigns

When it comes to customer engagement, not all intent signals are created equal. In other words, different customers have different needs, and it’s important to recognize and respond

February 22, 2023