In today’s highly competitive business landscape, account-based marketing (ABM) has emerged as a highly effective strategy for targeting and engaging key accounts. However, to fully leverage the potential of ABM, tracking the accounts and contacts that visit your website is paramount. This article explores the importance of website tracking for ABM success and provides actionable insights to help you maximize
In today’s digital era, the limitless potential of artificial intelligence (AI) is not just an option but a necessity. Organizations across industries are recognizing the transformative power of AI and its ability to drive operational efficiency, enhance customer experiences, and unlock hidden insights within complex technology environments. This article explores the role of AI in hybrid observability, AI-augmented automation in
In today’s competitive market, targeting high-end clients can be a game-changer for freelancers and service providers. Not only does it give you the opportunity to work with prestigious and well-paying clients, but it also allows you to rapidly increase your sales and profits. By focusing on high-end clientele, you can position yourself as an industry expert and create a brand
In the rapidly evolving landscape of B2B marketing, intent data plays an increasingly crucial role in lead generation. By providing valuable insights into customer behavior and preferences, intent data empowers businesses to make informed decisions and improve the effectiveness of their marketing campaigns. In this article, we explore the importance of intent data in B2B marketing and how it can
In a rapidly evolving digital landscape, the relationship between cybersecurity and networking is becoming increasingly interdependent. To gain a deeper understanding of this evolving dynamic, INE conducted a comprehensive survey involving nearly 1,800 IT/IS professionals from around the world. The research findings validate a critical shift within the industry and highlight the need for training and adaptation to meet the
In today’s competitive business landscape, sales managers play a pivotal role in shaping the success of their sales teams. Their influence extends beyond managing operations and driving results. This article aims to highlight the significance of sales managers in driving remarkable performance improvement within sales teams. By understanding the impact that managers have on sellers, the integration of managers into
Showpad, a global leader in sales enablement, has achieved a significant milestone by securing a coveted spot as a recognized leader in The Forrester Wave™: Sales Readiness Solutions, Q4 2023 report. This recognition comes after a thorough evaluation process that included customer interviews, intricate solution analyses, and more. Showpad has been revealed as one of only three leaders in the
In the rapidly evolving world of artificial intelligence (AI) and machine learning (ML), organizations are constantly seeking ways to maximize the potential of their data science capabilities. MLOps, a combination of Machine Learning and DevOps, has emerged as a transformative discipline that bridges the gap between data science and IT operations. By establishing a collaborative culture, streamlining workflows, and automating
Highspot, the sales enablement platform known for increasing sales productivity, has announced its latest offering called Meeting Intelligence. This new capability aims to empower sales enablement teams by providing them with the tools to define, execute, and measure their strategic sales initiatives through sales managers. In this article, we will delve into the features of Highspot’s Meeting Intelligence and explore
Managing adverse events is an ongoing challenge for IT decision-makers, as highlighted by a global survey conducted by Kyndryl. The survey, which gathered responses from 300 IT decision-makers, sheds light on the prevalence of cybersecurity-related events and other adverse incidents experienced by organizations. This article delves into the survey findings and discusses the impact of these events on businesses, the
In today’s fast-paced and technology-driven world, businesses heavily rely on efficient and reliable information technology (IT) services to ensure smooth operations. With the advent of artificial intelligence (AI) and its applications in various industries, the realm of IT has witnessed a significant transformation. One such revolutionizing entity is ChatGPT – an AI-powered chatbot developed by ZBrain, capable of reshaping the
In today’s fast-paced business landscape, improving marketing’s ability to report on return on investment (ROI) has emerged as a top initiative for organizations. The ability to understand and communicate the value of marketing efforts in relation to organizational goals is fundamental for sustainable business growth. In this article, we explore the crucial role of connected reporting in Account-Based Marketing (ABM)
