In its Fall ’23 release, Highspot, the leading sales enablement platform, makes a significant stride towards increasing sales productivity by unveiling Highspot Copilot – a generative AI digital assistant. With an impressive adoption rate connecting more than 15 million users globally within the past year, Highspot continues to revolutionize the way businesses equip, train, coach, and analyze revenue teams’ execution.
The frenzy created by the public release of OpenAI’s ChatGPT has triggered an arms race among hyperscalers to differentiate themselves by developing their own large language models (LLMs) and integrating generative AI throughout their portfolios of service offerings. As the cloud industry continues to evolve rapidly, this article explores the various dynamics at play, ranging from the emergence of multiple
In today’s fiercely competitive market, organizations need an effective sales enablement strategy to gain a competitive edge. Unfortunately, SoftwareReviews’ latest research reveals a lack of strategic foresight in sales enablement activities. This article will explore the growing gap between marketing and sales teams, the impact of inadequate technology stacks, and introduce SoftwareReviews’ research-backed blueprint, emphasizing the importance of unity among
In today’s highly competitive business landscape, account-based marketing (ABM) has emerged as a highly effective strategy for targeting and engaging key accounts. However, to fully leverage the potential of ABM, tracking the accounts and contacts that visit your website is paramount. This article explores the importance of website tracking for ABM success and provides actionable insights to help you maximize
In today’s digital era, the limitless potential of artificial intelligence (AI) is not just an option but a necessity. Organizations across industries are recognizing the transformative power of AI and its ability to drive operational efficiency, enhance customer experiences, and unlock hidden insights within complex technology environments. This article explores the role of AI in hybrid observability, AI-augmented automation in
In today’s competitive market, targeting high-end clients can be a game-changer for freelancers and service providers. Not only does it give you the opportunity to work with prestigious and well-paying clients, but it also allows you to rapidly increase your sales and profits. By focusing on high-end clientele, you can position yourself as an industry expert and create a brand
In the rapidly evolving landscape of B2B marketing, intent data plays an increasingly crucial role in lead generation. By providing valuable insights into customer behavior and preferences, intent data empowers businesses to make informed decisions and improve the effectiveness of their marketing campaigns. In this article, we explore the importance of intent data in B2B marketing and how it can
In a rapidly evolving digital landscape, the relationship between cybersecurity and networking is becoming increasingly interdependent. To gain a deeper understanding of this evolving dynamic, INE conducted a comprehensive survey involving nearly 1,800 IT/IS professionals from around the world. The research findings validate a critical shift within the industry and highlight the need for training and adaptation to meet the
In today’s competitive business landscape, sales managers play a pivotal role in shaping the success of their sales teams. Their influence extends beyond managing operations and driving results. This article aims to highlight the significance of sales managers in driving remarkable performance improvement within sales teams. By understanding the impact that managers have on sellers, the integration of managers into
Showpad, a global leader in sales enablement, has achieved a significant milestone by securing a coveted spot as a recognized leader in The Forrester Wave™: Sales Readiness Solutions, Q4 2023 report. This recognition comes after a thorough evaluation process that included customer interviews, intricate solution analyses, and more. Showpad has been revealed as one of only three leaders in the
In the rapidly evolving world of artificial intelligence (AI) and machine learning (ML), organizations are constantly seeking ways to maximize the potential of their data science capabilities. MLOps, a combination of Machine Learning and DevOps, has emerged as a transformative discipline that bridges the gap between data science and IT operations. By establishing a collaborative culture, streamlining workflows, and automating
Highspot, the sales enablement platform known for increasing sales productivity, has announced its latest offering called Meeting Intelligence. This new capability aims to empower sales enablement teams by providing them with the tools to define, execute, and measure their strategic sales initiatives through sales managers. In this article, we will delve into the features of Highspot’s Meeting Intelligence and explore
