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Cailee Foster

Cailee Foster specializes in Digital Marketing and DevOps. In her work, she focuses on developing and implementing growth strategies and leverages her unique viewpoint to help organizations optimize operations and improve customer support. Cailee's articles are indicative of a writer committed to helping others on their journey in Marketing and Development Operations, providing detailed and informative guides, insights and tips. 
Revolutionizing Sales Productivity: Highspot’s Fall ’23 Release and the Launch of AI Digital Assistant “Copilot”
Digital Marketing
Revolutionizing Sales Productivity: Highspot’s Fall ’23 Release and the Launch of AI Digital Assistant “Copilot”

Highspot, a leading sales enablement platform, is revolutionizing the way companies equip, train, coach, and analyze their revenue teams’ execution. With the introduction of Highspot Copilot, a powerful generative artificial intelligence (AI) digital assistant, organizations can now automate tasks, receive guidance, co-create content, and gain actionable insights, all within a unified platform. This article explores the various capabilities of Highspot

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Highspot’s Fall ’23 Release: Unveiling AI-Powered Sales Enablement With Highspot Copilot
Digital Marketing
Highspot’s Fall ’23 Release: Unveiling AI-Powered Sales Enablement With Highspot Copilot

In its Fall ’23 release, Highspot, the leading sales enablement platform, makes a significant stride towards increasing sales productivity by unveiling Highspot Copilot – a generative AI digital assistant. With an impressive adoption rate connecting more than 15 million users globally within the past year, Highspot continues to revolutionize the way businesses equip, train, coach, and analyze revenue teams’ execution.

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Artificial Intelligence and the Cloud: How AI is Transforming Cloud Computing and IT Infrastructure
DevOps
Artificial Intelligence and the Cloud: How AI is Transforming Cloud Computing and IT Infrastructure

The frenzy created by the public release of OpenAI’s ChatGPT has triggered an arms race among hyperscalers to differentiate themselves by developing their own large language models (LLMs) and integrating generative AI throughout their portfolios of service offerings. As the cloud industry continues to evolve rapidly, this article explores the various dynamics at play, ranging from the emergence of multiple

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Revamping Sales Enablement: A Comprehensive Guide by SoftwareReviews
Digital Marketing
Revamping Sales Enablement: A Comprehensive Guide by SoftwareReviews

In today’s fiercely competitive market, organizations need an effective sales enablement strategy to gain a competitive edge. Unfortunately, SoftwareReviews’ latest research reveals a lack of strategic foresight in sales enablement activities. This article will explore the growing gap between marketing and sales teams, the impact of inadequate technology stacks, and introduce SoftwareReviews’ research-backed blueprint, emphasizing the importance of unity among

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The Power of Tracking Accounts and Contacts on Your Website for Account-Based Marketing Success
B2B Marketing
The Power of Tracking Accounts and Contacts on Your Website for Account-Based Marketing Success

In today’s highly competitive business landscape, account-based marketing (ABM) has emerged as a highly effective strategy for targeting and engaging key accounts. However, to fully leverage the potential of ABM, tracking the accounts and contacts that visit your website is paramount. This article explores the importance of website tracking for ABM success and provides actionable insights to help you maximize

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Revolutionizing IT Operations: The Role of AI in Cloud Infrastructure Monitoring and Enhanced Agility
DevOps
Revolutionizing IT Operations: The Role of AI in Cloud Infrastructure Monitoring and Enhanced Agility

In today’s digital era, the limitless potential of artificial intelligence (AI) is not just an option but a necessity. Organizations across industries are recognizing the transformative power of AI and its ability to drive operational efficiency, enhance customer experiences, and unlock hidden insights within complex technology environments. This article explores the role of AI in hybrid observability, AI-augmented automation in

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Blueprint for Success: Key Strategies for Scaling Your Freelance or Service Business
Digital Marketing
Blueprint for Success: Key Strategies for Scaling Your Freelance or Service Business

In today’s competitive market, targeting high-end clients can be a game-changer for freelancers and service providers. Not only does it give you the opportunity to work with prestigious and well-paying clients, but it also allows you to rapidly increase your sales and profits. By focusing on high-end clientele, you can position yourself as an industry expert and create a brand

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Transforming B2B Marketing: The Power of Intent Data in Lead Generation and Customer Conversion
Digital Marketing
Transforming B2B Marketing: The Power of Intent Data in Lead Generation and Customer Conversion

In the rapidly evolving landscape of B2B marketing, intent data plays an increasingly crucial role in lead generation. By providing valuable insights into customer behavior and preferences, intent data empowers businesses to make informed decisions and improve the effectiveness of their marketing campaigns. In this article, we explore the importance of intent data in B2B marketing and how it can

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Unveiling the Inescapable Convergence of Networking and Cybersecurity: An In-depth Study by INE
DevOps
Unveiling the Inescapable Convergence of Networking and Cybersecurity: An In-depth Study by INE

In a rapidly evolving digital landscape, the relationship between cybersecurity and networking is becoming increasingly interdependent. To gain a deeper understanding of this evolving dynamic, INE conducted a comprehensive survey involving nearly 1,800 IT/IS professionals from around the world. The research findings validate a critical shift within the industry and highlight the need for training and adaptation to meet the

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Nurturing a Winning Sales Force: The Essential Roles of Effective Leadership and Ongoing Coaching
Digital Marketing
Nurturing a Winning Sales Force: The Essential Roles of Effective Leadership and Ongoing Coaching

In today’s competitive business landscape, sales managers play a pivotal role in shaping the success of their sales teams. Their influence extends beyond managing operations and driving results. This article aims to highlight the significance of sales managers in driving remarkable performance improvement within sales teams. By understanding the impact that managers have on sellers, the integration of managers into

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Showpad Reigns Supreme: A Market Leader in The Forrester’s Sales Readiness Solutions Report 2023
Digital Marketing
Showpad Reigns Supreme: A Market Leader in The Forrester’s Sales Readiness Solutions Report 2023

Showpad, a global leader in sales enablement, has achieved a significant milestone by securing a coveted spot as a recognized leader in The Forrester Wave™: Sales Readiness Solutions, Q4 2023 report. This recognition comes after a thorough evaluation process that included customer interviews, intricate solution analyses, and more. Showpad has been revealed as one of only three leaders in the

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Unifying Data Science & IT Operations: The Power and Necessity of MLOps in Machine Learning Efficiency
DevOps
Unifying Data Science & IT Operations: The Power and Necessity of MLOps in Machine Learning Efficiency

In the rapidly evolving world of artificial intelligence (AI) and machine learning (ML), organizations are constantly seeking ways to maximize the potential of their data science capabilities. MLOps, a combination of Machine Learning and DevOps, has emerged as a transformative discipline that bridges the gap between data science and IT operations. By establishing a collaborative culture, streamlining workflows, and automating

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