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Cailee Foster

Cailee Foster specializes in Digital Marketing and DevOps. In her work, she focuses on developing and implementing growth strategies and leverages her unique viewpoint to help organizations optimize operations and improve customer support. Cailee's articles are indicative of a writer committed to helping others on their journey in Marketing and Development Operations, providing detailed and informative guides, insights and tips. 
How Will SugarCRM and Liferay Transform B2B Digital Experience?
Digital Marketing
How Will SugarCRM and Liferay Transform B2B Digital Experience?

In the ever-changing digital world, exceptional customer experience is vital, especially in B2B. SugarCRM and Liferay are forging a partnership, merging Liferay’s top-notch Digital Experience Platform with SugarCRM’s innovative sales automation. This union aims to revolutionize the B2B client engagement, delivering highly personalized interactions online, thus enriching their overall journey. By harnessing SugarCRM’s in-depth client data with Liferay’s DXP, businesses

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April 23, 2024
Modern Sales & Marketing: Entrepreneurs’ Guide to Success
Digital Marketing
Modern Sales & Marketing: Entrepreneurs’ Guide to Success

In today’s entrepreneurial landscape, success hinges on navigating the digital sales and marketing arena with savvy. The efficacy of old-school methods has waned, yielding to a marketplace driven by technological innovation and shifting consumer patterns. Entrepreneurs must now cultivate novel strategies to thrive amidst these changes. A mastery of big data is paramount for gaining insights into customer behavior, allowing

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April 19, 2024
Frequence Rolls Out O&O Ad Tools, Fuels AIM Media Sales Surge
Digital Marketing
Frequence Rolls Out O&O Ad Tools, Fuels AIM Media Sales Surge

In an industry ruled by the need for efficiency, Frequence has introduced a suite of innovative tools designed to revolutionize the way publishers handle owned and operated (O&O) digital ad inventory. Addressing long-standing inefficiencies in sales, fulfillment, and reporting, these new features are set to drastically simplify processes that were previously tedious and manual. AIM Media Experiences Sales Efficiencies At

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April 18, 2024
Tacton and Sirocco Group Strengthen Global CPQ Partnership
Digital Marketing
Tacton and Sirocco Group Strengthen Global CPQ Partnership

Tacton and Sirocco Group have deepened their partnership to offer enhanced Configure, Price, Quote (CPQ) solutions on a global scale. The partnership, which began in 2018, has already yielded benefits for the efficiency of manufacturing sales. In light of surging market demand for sophisticated CPQ systems, the companies have upgraded their alliance from mere collaboration to a full-fledged reseller agreement.

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April 17, 2024
GTM Buddy Raises $8M to Boost B2B Sales with AI Tech
Digital Marketing
GTM Buddy Raises $8M to Boost B2B Sales with AI Tech

GTM Buddy recently garnered $8 million in a Series A funding round aimed at revolutionizing B2B sales with AI technology. Archeran Capital and Leo Capital spearheaded the investment, with Neon Fund and Stellaris Venture Partners also participating. The brain behind GTM Buddy is Sreedhar Peddineni, who brings a wealth of experience from Gainsight and Planful. This innovation comes as a

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April 17, 2024
How Is AI Redefining Sales Leadership and Strategy?
Digital Marketing
How Is AI Redefining Sales Leadership and Strategy?

AI is revolutionizing sales by enabling leaders to devise precise, compelling marketing strategies. It leverages extensive customer behavior and market trend data, providing sales teams with deep insights critical in today’s market. Sales professionals are now armed with AI-driven tools that help them anticipate consumer needs, offering personalized experiences that resonate. With AI, sales strategies become more sophisticated, helping brands

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April 16, 2024
Revolutionizing Revenue: The Evolution of Sales Enablement
Digital Marketing
Revolutionizing Revenue: The Evolution of Sales Enablement

Sales enablement’s growth mirrors a seed transforming into a towering tree. Beginning in the modest setting of 1990s office culture, it has since evolved into a sophisticated network of cloud-based capabilities. This field’s development represents a journey marked by significant milestones, reflecting a continuous adaptation to technological advances and shifting sales paradigms. As we trace the path of sales enablement,

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April 16, 2024
How Crucial is an Ideal Customer Profile in Marketing?
B2B Marketing
How Crucial is an Ideal Customer Profile in Marketing?

Creating an Ideal Customer Profile (ICP) is a crucial success factor in marketing. This strategic tool defines the core characteristics, behavior patterns, and needs of the most promising customers. An ICP’s purpose is to identify individuals who are not just likely to engage with a product or service but are also poised to become loyal customers. With an ICP, companies

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April 15, 2024
How Will Xactly’s New Partner Portal Transform Sales?
Digital Marketing
How Will Xactly’s New Partner Portal Transform Sales?

In the competitive landscape of sales partnerships, Xactly’s Partner Portal stands out as a transformative hub, launching in fall 2023. Powered by Xactly Extend, the portal is a game-changer for synergistic collaboration, offering partners a unified space to tap into essential tools and metrics vital for collective progress. It streamlines the partner experience, merging project management, services, and referral mechanisms

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April 15, 2024
Mastering B2B Sales: Strategies for a Winning Sales Process
Digital Marketing
Mastering B2B Sales: Strategies for a Winning Sales Process

In the competitive landscape of B2B sales, having an intricate and strategic sales process isn’t just an advantage—it’s a necessity. The caliber of your sales methodology could be the decisive factor between a prospect and a profitable deal. Engaging potential clients and navigating the complexities of sales is no small feat, and requires a savvy approach that melds ambition with

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April 15, 2024
Empowering Sales Teams to Thrive in a Buyer-Informed Market
Digital Marketing
Empowering Sales Teams to Thrive in a Buyer-Informed Market

In today’s market, well-informed customers enter transactions with hefty expectations, demanding that sales teams step up. Sales enablement is pivotal in empowering salespeople, providing them with the requisite tools, insights, and support to not only meet but surpass these heightened buyer demands. This strategic approach is essential for adapting to the evolved consumer intelligence, making sure that sales professionals can

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April 11, 2024
How Is Ditching the ‘Contact Sales’ Button Transforming SaaS?
Digital Marketing
How Is Ditching the ‘Contact Sales’ Button Transforming SaaS?

In the ever-evolving SaaS industry, the longstanding ‘Contact Sales’ button, a once-critical component for engaging high-level clientele, is now under reassessment. Traditionally a staple on SaaS platforms, serving as an entry point for customers requiring sophisticated offerings and a personalized touch, this element is being reconsidered. As customer journey enhancement becomes a priority for businesses, the realization is dawning that

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April 11, 2024