The effectiveness of any go-to-market (GTM) strategy hinges on its ability to identify, engage, and convert the right prospects at the right times. Intent data, which captures various research and buying signals, has emerged as a crucial tool in achieving this. By harnessing and activating intent data, businesses can significantly enhance their GTM strategies. In this article, we will delve
Email retargeting is a cornerstone of contemporary e-commerce strategies. It specifically targets “warm leads”—customers who have interacted with your site but haven’t completed a purchase. Addressing this group is especially crucial given the high rate of cart abandonment, which hovers around 70%. This means that of every ten customers who add items to their cart, seven leave without buying. Automated
In today’s fast-paced business environment, automation has become paramount for enhancing efficiency and productivity. Recently, Tanium introduced Tanium Automate, a sophisticated addition to its Converged Endpoint Management (XEM) platform, designed to automate IT and security tasks in real-time. This launch addresses the industry-wide issues of skills shortages and budget constraints, boasting no-code to low-code orchestration capabilities to simplify complex processes.
Cohora, a leading platform specializing in customer activation and engagement, has successfully raised an additional $2.5 million in seed funding. This investment round was led by Volition Capital and PJC, fueling Cohora’s ambitions to drive the next phase of its growth. The infusion of capital will play a crucial role in expanding the company’s capabilities, sharpening its competitive edge, and
The landscape of sales and customer relationship management is about to undergo a transformative shift as Salesforce introduces two advanced AI models: xGen-Sales and xLAM. These new technologies promise to enhance automation and efficiency within businesses, particularly by streamlining sales processes and executing complex actions autonomously. Unveiled in anticipation of the Dreamforce conference, this announcement marks a pivotal development from
In today’s fast-paced digital world, marketing teams must perform at their peak to stay competitive. While technology provides many tools to enhance performance, the true success of a marketing team hinges on the dynamics and efficiency of the team itself. By focusing on trust, resource optimization, and audience engagement, marketing teams can achieve greater cohesion and effectiveness. These elements, when
A recent evaluation by Forrester Research has established Highspot as a leader in The Forrester Wave™: Revenue Enablement Platforms, Q3 2024 report. Highspot, known for its comprehensive sales enablement platform, stood out among 12 top-tier revenue enablement providers assessed by Forrester on various facets such as strategy, current offerings, and market presence. Highspot achieved the highest possible scores in an
As digital transformation and cloud-native infrastructure become increasingly crucial, the need for streamlined and automated operations has never been greater. Enter "operations as code," a revolutionary approach that applies the rigorous automation principles used in infrastructure and security to IT operations. This method aims to transform operational tasks by making them programmable, repeatable, and version-controlled, thus elevating operational excellence to
The recent recognition of SugarCRM as a Leader in the IDC MarketScape’s 2024 Vendor Assessment is a significant milestone that underscores the company’s pivotal role in providing CRM solutions tailored specifically for the industrial manufacturing sector. This accolade highlights the unique abilities and tools that SugarCRM brings to the table for manufacturers, emphasizing the importance of customized CRM systems in
High-impact campaigns are strategic initiatives that align with core customer needs, navigate complex buying journeys, and deliver tailored marketing programs. They require a unified organizational effort to deliver seamless buying and customer experiences. This is why 20 percent of B2B marketing decision-makers identified increasing the focus on employee experience, enablement, and engagement as a top priority for their organization’s marketing
Modern information technology (IT) operations face unprecedented challenges due to increasing complexity and vast data volumes. Traditional IT management tools often struggle to keep pace, leading to inefficiencies and prolonged problem-solving times. Emerging solutions in Artificial Intelligence for IT Operations (AIOps) promise relief, yet they too have limitations. This is where Generative AI (GenAI) and the concept of GenAIxOps come
In today’s digital era, businesses must adapt to technological advancements to remain competitive and ensure sustainable growth. Adopting the right IT services is crucial for streamlining operations, bolstering security, and fostering innovation. This article explores the critical IT services that modern enterprises should integrate into their business strategies to build a robust, future-proof framework. For any contemporary business aiming to
