In today’s B2B marketing domain, Account-Based Marketing (ABM) is rapidly taking center stage, likened to the precise method of spearfishing. ABM’s effectiveness lies in its laser-focused approach, pinpointing
In the ever-changing digital world, exceptional customer experience is vital, especially in B2B. SugarCRM and Liferay are forging a partnership, merging Liferay’s top-notch Digital Experience Platform with SugarCRM’s
In today’s entrepreneurial landscape, success hinges on navigating the digital sales and marketing arena with savvy. The efficacy of old-school methods has waned, yielding to a marketplace driven
In an industry ruled by the need for efficiency, Frequence has introduced a suite of innovative tools designed to revolutionize the way publishers handle owned and operated (O&O)
Tacton and Sirocco Group have deepened their partnership to offer enhanced Configure, Price, Quote (CPQ) solutions on a global scale. The partnership, which began in 2018, has already
GTM Buddy recently garnered $8 million in a Series A funding round aimed at revolutionizing B2B sales with AI technology. Archeran Capital and Leo Capital spearheaded the investment,
AI is revolutionizing sales by enabling leaders to devise precise, compelling marketing strategies. It leverages extensive customer behavior and market trend data, providing sales teams with deep insights
Sales enablement’s growth mirrors a seed transforming into a towering tree. Beginning in the modest setting of 1990s office culture, it has since evolved into a sophisticated network
Creating an Ideal Customer Profile (ICP) is a crucial success factor in marketing. This strategic tool defines the core characteristics, behavior patterns, and needs of the most promising
In the competitive landscape of sales partnerships, Xactly’s Partner Portal stands out as a transformative hub, launching in fall 2023. Powered by Xactly Extend, the portal is a
In the competitive landscape of B2B sales, having an intricate and strategic sales process isn’t just an advantage—it’s a necessity. The caliber of your sales methodology could be
In today’s market, well-informed customers enter transactions with hefty expectations, demanding that sales teams step up. Sales enablement is pivotal in empowering salespeople, providing them with the requisite
