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Home | Authors | Cailee Foster
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Cailee Foster

Cailee Foster specializes in Digital Marketing and DevOps. In her work, she focuses on developing and implementing growth strategies and leverages her unique viewpoint to help organizations optimize operations and improve customer support. Cailee's articles are indicative of a writer committed to helping others on their journey in Marketing and Development Operations, providing detailed and informative guides, insights and tips. 
Lusha Acquires Novacy to Democratize AI-Powered Sales Intelligence
Digital Marketing
Lusha Acquires Novacy to Democratize AI-Powered Sales Intelligence

Lusha, a global leader in B2B sales intelligence, has recently expanded its capabilities by acquiring Novacy, a prominent conversation intelligence platform. This strategic acquisition marks a significant development in Lusha’s vision to enhance their sales process capabilities. By integrating Novacy’s state-of-the-art technology, Lusha aims to offer a comprehensive end-to-end solution that goes beyond traditional prospecting and outreach activities. The primary

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February 14, 2025
Why Was SugarCRM Named to the Midmarket CRM Suites ShortList in 2025?
Digital Marketing
Why Was SugarCRM Named to the Midmarket CRM Suites ShortList in 2025?

SugarCRM, renowned for its intelligence-driven sales automation platform, recently earned a prestigious spot on the Constellation ShortList for Midmarket CRM Suites for the first quarter of 2025, solidifying its place among key technology investments. The acknowledgment is a testament to SugarCRM’s ability to evolve in tandem with rapidly shifting customer demands and requirements. Constellation Research meticulously compiled the Midmarket CRM

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February 14, 2025
Breakthrough Raises $600K to Revolutionize B2B Sales Messaging with AI
Digital Marketing
Breakthrough Raises $600K to Revolutionize B2B Sales Messaging with AI

In a significant move to innovate the B2B sales messaging landscape, Breakthrough, an AI-driven startup founded by former Google executive Adit Abhyankar, has secured $600,000 in a pre-seed financing round led by Senvest Capital. This investment is aimed at accelerating customer traction, expanding use cases, and establishing product market fit for Breakthrough’s AI technology, which is intended to enhance sales

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February 14, 2025
Warmly Secures $6M Funding to Revolutionize AI-Powered Sales Pipelines
Digital Marketing
Warmly Secures $6M Funding to Revolutionize AI-Powered Sales Pipelines

Warmly, the AI-powered pipeline acceleration platform, has recently announced securing $6 million in Series A+ funding, a move that promises to revolutionize sales pipelines for SMB-sized B2B companies. The infusion of capital was led by RTP Global and supported by existing investors such as Felicis and NFX. The new funding builds on the $11 million raised during its earlier Series

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February 13, 2025
Consensus and Highspot Partner to Revolutionize Sales Enablement
Digital Marketing
Consensus and Highspot Partner to Revolutionize Sales Enablement

In a significant move to enhance sales enablement, Consensus, the leading enterprise Product Experience Platform, has announced a strategic partnership with Highspot, a unified sales enablement platform that serves as a system of record for go-to-market strategies. This collaboration aims to improve the enablement process for both buyers and sellers throughout the deal lifecycle, leading to better outcomes and sustainable

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February 13, 2025
Can Vidyard’s AI Video Sales Agent Revolutionize Seller Efficiency?
Digital Marketing
Can Vidyard’s AI Video Sales Agent Revolutionize Seller Efficiency?

The evolving digital landscape has significantly altered the way sales teams interact with potential buyers, with personalization emerging as a key factor in successful sales communication. Vidyard, known for its AI-powered video messaging solutions tailored for sales teams, has recently introduced a groundbreaking tool known as the Video Sales Agent. This innovative tool is designed to automatically create and distribute

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February 13, 2025
AIOps Revolutionizes IT Operations for Enhanced Efficiency and Cost Savings
DevOps
AIOps Revolutionizes IT Operations for Enhanced Efficiency and Cost Savings

Enterprise IT downtime can stem from a multitude of internal and external causes, resulting not only in financial losses but also hampering efficiency and customer satisfaction. Given the complexity of modern IT landscapes, identifying and addressing potential issues has become increasingly challenging for operational teams. AIOps (Artificial Intelligence for IT Operations) emerges as a solution by utilizing advanced analytics and

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February 13, 2025
Should Marketing Take Ownership of Sales Enablement Technologies?
Digital Marketing
Should Marketing Take Ownership of Sales Enablement Technologies?

The importance of marketing taking ownership or heavily involving itself in the execution of sales enablement technologies cannot be overstated. These technologies primarily support sales teams by automating and streamlining outbound selling activities. Integrating marketing into the use of these tools can lead to enhanced outcomes for both departments and the organization as a whole. As we delve into this

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February 11, 2025
How Can We Accurately Measure Marketing Success and ROI?
Digital Marketing
How Can We Accurately Measure Marketing Success and ROI?

Understanding the success or failure of marketing efforts within a business is a complex task that goes beyond merely measuring sales figures or customer metrics. Effective marketing involves the strategic management of functions that anticipate and satisfy customer demand profitably. This definition, as provided by the Chartered Institute of Marketing, highlights that marketing encompasses far more than just advertising and

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February 10, 2025
How Can IT Operations Adapt to Meet Future Business Challenges?
DevOps
How Can IT Operations Adapt to Meet Future Business Challenges?

As businesses continue to evolve at a rapid pace, IT operations (ITOps) must adapt to meet new challenges and demands. The landscape of ITOps is shifting, with modernization and holistic strategies becoming essential. This article explores how IT teams can reassess their technology stacks, processes, and personnel to achieve IT resiliency, observability, and security by 2025. The Current State of

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February 7, 2025
How Is Humantic AI Transforming B2B Sales with Buyer Intelligence?
Digital Marketing
How Is Humantic AI Transforming B2B Sales with Buyer Intelligence?

In today’s competitive market, B2B sales cycles have become increasingly complex and demanding. Traditional approaches often fail to meet these demands, resulting in missed opportunities and reduced revenue. However, advancements in artificial intelligence, particularly through Humantic AI, promise to revolutionize the way businesses engage with their buyers. By leveraging cutting-edge Buyer Intelligence, Humantic AI aims to humanize the sales process

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February 7, 2025
AI Tools for Transforming Sales and Marketing Success by 2025
Digital Marketing
AI Tools for Transforming Sales and Marketing Success by 2025

Imagine a future where businesses seamlessly attract, engage, and convert customers with unprecedented precision and efficiency. By 2025, businesses have increasingly turned to artificial intelligence (AI) to revolutionize their sales and marketing strategies. AI’s advancements are enabling companies to leverage data analytics, automation, and personalization like never before. This profound transformation is driven by various AI-powered tools that streamline workflows,

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February 5, 2025