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Abigail Matthews

Abigail Matthews is an agency's dream come true, combining her expertise in B2B Marketing and Digital Marketing. With insights relating to B2B marketing, Abigail's readers have been able to develop successful demand generation programs for tech companies. Her work has also been cited in industry publications and leading business periodicals.

Digital Marketing

Introduction to the Full-Funnel Marketing Approach for SMBs

The Funnel Approach for Businesses is an important concept which helps businesses to understand and target potential customers, as well as to better understand their buying journey. The concept involves visualizing the customer journey in a funnel-shaped model, with customers starting off at the top of the funnel, moving through the middle and then reaching the bottom, where they make

February 22, 2023

Digital Marketing

Unlocking the Power of Predictive Audience Models for Businesses

In this digital age, businesses are increasingly turning to predictive audience models to remain competitive in their respective markets. A predictive audience model is a powerful tool that enables businesses to identify potential best customers and maximize their market share by accurately predicting customer behavior and interests. It takes into account various factors such as item affinities, customer lifetime value,

February 10, 2023