In today’s rapidly evolving marketing landscape, brands grapple with the age-old tension between taking creative risks and maintaining a risk-averse stance. The findings from the recent State of Creativity report highlight an intriguing divergence: brands yearn for innovative daringness yet remain tethered by caution. A mere 13% of brand marketers and creatives perceive their organizations as risk-friendly, while nearly a
In recent years, Sprite has managed to climb the ladder of the U.S. carbonated soft drink market, surpassing Pepsi to claim the No. 3 position by volume—a remarkable feat that highlights its strategic prowess. This surge roots in Sprite’s ability to blend pop culture influences with revamped marketing initiatives, helping the brand resonate with contemporary audiences, particularly Gen Z. By
In an intriguing revelation that has sparked extensive dialogue, Cox Media Group (CMG) finds itself at the center of a privacy storm due to its involvement in “Active Listening.” By employing device microphones, CMG captures everyday conversations to refine advertising strategies, a practice that raises profound ethical concerns. This disclosure originates from a leaked document, shining a spotlight on potential
The digital marketing landscape is witnessing a transformative evolution as emerging technologies take center stage, radically altering how brands connect with consumers. Within this dynamic realm, technologies such as Artificial Intelligence (AI), Machine Learning (ML), and blockchain, alongside innovative strategies like digital video marketing and voice search optimization, are redefining traditional methods. As these technologies rapidly advance, they present marketers
In 2025, the landscape of digital marketing on entertainment platforms has undergone significant transformations, reshaping strategies to accommodate evolving consumer behaviors and technological advancements. Marketers face the challenge of devising approaches that align with demands for personalized, engaging content. From innovative techniques to emerging trends, the domain of digital marketing is being redefined by these shifts. The rise in mobile
In recent years, B2B marketing has undergone a dynamic transformation, largely driven by the strategic integration of employee advocacy and social media. These two elements have not only augmented how businesses interact with their audiences but have also redefined brand engagement and reach. Research conducted by Oktopost highlights a burgeoning trend where over 770 B2B marketing executives from the U.S.
The world of B2B Account-Based Marketing (ABM) is in the midst of a significant upheaval, driven by innovative technologies that aim to streamline processes, enhance precision, and maximize engagement. At the forefront of this transformation is Valasys AI Score (VAIS), a pioneering solution from Valasys Media, which stands out for its remarkable ability to enhance sales intelligence. Launched in November
In the ever-evolving world of digital advertising, capturing audiences’ attention becomes increasingly complex as the information grows exponentially while human attention remains finite. Traditional metrics, often seen as relics of the past, can fall short in providing true insights into advertising effectiveness. This is where attention measurement comes into play, offering a new frontier in media evaluation that emphasizes impactful
In the digital age, social media has emerged as a powerful tool for marketing and engagement across various industries. Whether it’s promoting a brand, product, or service, the strategy behind social media content significantly impacts audience engagement. Are social media strategies too centered around the goals and interests of the brand itself, rather than the needs and inquiries of the
In recent years, the rapid evolution of artificial intelligence has significantly disrupted traditional digital marketing paradigms. AI is reshaping how companies interact with consumers, causing a fundamental shift that many experts view as potentially marking the end of conventional digital marketing approaches. The new era heralds a pivot toward personalized, real-time consumer engagement empowered by intelligent technologies. AI Revolutionizing Marketing
In a groundbreaking collaboration that promises to redefine the landscape of B2B marketing, Expandi Limited and Kompass have come together to utilize cutting-edge technology and vast data resources. This strategic alliance is poised to transform the way businesses connect, market, and grow in today’s digital age. Expandi Limited, known for its expertise in marketing technology (MarTech) and advertising technology (AdTech),
In today’s fast-paced digital age, businesses face the constant challenge of selecting the correct marketing channels to reach their target audiences. While it might be tempting for organizations to focus predominantly on the channels themselves—such as social media platforms, email campaigns, and search engine optimization— the real game-changer lies in comprehending what customers genuinely want and need. By gaining deep
