ABM Marketing Technology
In the shifting landscape of B2B sales, the traditional models focused on casting wide nets and capitalizing on volume are increasingly giving way to more strategic methodologies. One
October 24, 2024
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ABM Marketing Technology
Account-Based Marketing (ABM) has firmly established itself as a pivotal strategy for businesses seeking to achieve higher engagement and an improved return on investment (ROI). There are four
October 24, 2024
DemandGen
In an era where digital presence defines a brand’s success, understanding the intricate behaviors and preferences of Generation Z (Gen Z) is crucial. As digital natives, Gen Z’s
October 23, 2024
DemandGen
On October 21, 2024, Dublin made waves across the tech industry by publishing binding rules aimed at safeguarding European Union users of widely used video-sharing platforms like X
October 22, 2024
DemandGen
The world of social media is not static; it is a continually evolving space influenced by technological progress, changing user behavior, and novel formats for content delivery. As
October 18, 2024
DemandGen
Social media remains a crucial aspect of business strategy, especially for small businesses aiming to expand their reach and engagement in 2024. Navigating this dynamic landscape requires understanding
October 17, 2024
DemandGen
Engaging the "Zennial" generation—those born between 1990 and 2000 and aged 24 to 34 as of 2024—requires a nuanced understanding of their unique life experiences and preferences. This
October 16, 2024
DemandGen
In recent years, social media has been a go-to marketing platform, particularly during the COVID-19 pandemic when remote engagement skyrocketed. However, the landscape is changing, as highlighted by
October 16, 2024
ABM Marketing Technology
Account-based marketing (ABM) is emerging as one of the most powerful tools for B2B marketers aiming to drive higher-quality leads and enhance their sales. Unlike traditional mass marketing
October 14, 2024
DemandGen
Constant Contact’s decision to acquire Txtify Technologies marks a significant step towards enhancing its digital marketing and automation platform. This strategic move aims to bolster Constant Contact’s capabilities
October 11, 2024
DemandGen
The advertising landscape is overflowing with high-frequency and irrelevant content, leading to rising dissatisfaction among U.S. consumers. This phenomenon is starkly highlighted by GetApp’s 2024 Advertising Preferences Survey,
October 9, 2024
DemandGen
You probably didn’t realize that 88% of today’s consumers want brands to help them make a difference when it comes to saving the environment. This is where sustainability
October 8, 2024