ABM Marketing Technology
Account-based marketing (ABM) is emerging as one of the most powerful tools for B2B marketers aiming to drive higher-quality leads and enhance their sales. Unlike traditional mass marketing
October 14, 2024
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DemandGen
Constant Contact’s decision to acquire Txtify Technologies marks a significant step towards enhancing its digital marketing and automation platform. This strategic move aims to bolster Constant Contact’s capabilities
October 11, 2024
DemandGen
The advertising landscape is overflowing with high-frequency and irrelevant content, leading to rising dissatisfaction among U.S. consumers. This phenomenon is starkly highlighted by GetApp’s 2024 Advertising Preferences Survey,
October 9, 2024
DemandGen
You probably didn’t realize that 88% of today’s consumers want brands to help them make a difference when it comes to saving the environment. This is where sustainability
October 8, 2024
DemandGen
Trellis Corporation, a leader in eCommerce solutions, has announced an exciting expansion of its innovative 4P demand generation platform to now include integration with Shopify stores. This move
October 7, 2024
DemandGen
Effective B2B outreach hinges on understanding your audience’s availability and engagement preferences. ZoomInfo’s extensive analysis of global emails sent throughout 2023, alongside DesignRush’s findings on traffic patterns, presents
October 2, 2024
DemandGen
Understanding how to engage Millennial B2B buyers is becoming increasingly crucial as they revolutionize the traditional buyer’s journey with their unique preferences and high standards for personalized experiences.
September 27, 2024
DemandGen
In the fast-paced world of digital marketing, effective lead tracking is essential. The integration between CallRail, an AI-powered lead and conversational intelligence platform, and Typeform, a renowned form-builder,
September 27, 2024
DemandGen
The digital landscape of social media in the U.S. is experiencing an unprecedented evolution, presenting both challenges and opportunities for content creators. As platforms like Facebook, Instagram, and
September 26, 2024
DemandGen
Content marketing has become a cornerstone for businesses aiming to build brand awareness, foster engagement, and drive customer loyalty. Its effectiveness stems from its ability to deliver valuable,
September 26, 2024
ABM Marketing Technology
RollWorks, a division of NextRoll, Inc., has garnered significant industry recognition by winning the “Best Account-Based Marketing Solution” award at the 2024 MarTech Breakthrough Awards. This accolade underscores
September 25, 2024
DemandGen
In today’s digital age, businesses are grappling with the need to establish a formidable online presence. Gone are the days when traditional marketing methods alone could suffice in
September 23, 2024