DemandGen
SMS marketing has taken the marketing world by storm as it provides a quick and cost-effective way of communicating with customers. SMS marketing campaigns offer high open and
June 19, 2023
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ABM Marketing Technology
In today’s highly competitive business world, companies are looking for ways to generate more leads and attract high-value accounts. Account-based marketing (ABM) helps companies build meaningful relationships with
June 19, 2023
DemandGen
In today’s cluttered digital marketplace, it can be challenging to capture and retain the attention of potential buyers. With an oversaturation of content, consumers require a clear value
June 19, 2023
DemandGen
Brand stretching is a common practice among companies seeking to extend their reach in the marketplace. The process of taking an established brand and introducing it into new
June 19, 2023
ABM Marketing Technology
As the business-to-business (B2B) marketplace becomes more crowded and complex, it has become increasingly important for marketers to adopt new strategies that can effectively reach and engage high-value
June 15, 2023
DemandGen
As we enter the age of digitalization, the world is becoming more reliant on e-commerce businesses. With more people shopping online from the comfort of their homes, there
June 15, 2023
DemandGen
TikTok has become the go-to app for short-form video content in recent years. With over one billion active users worldwide, it provides a platform for creativity, entertainment, and
June 15, 2023
DemandGen
The marketing world today is nothing like it used to be. With the advent of digital marketing, it has become increasingly important for businesses to keep up with
June 15, 2023
ABM Marketing Technology
Account-based marketing, or ABM, is a popular B2B marketing strategy, highly focused on a select group of high-value prospects. By targeting specific accounts with personalized and relevant messaging,
June 14, 2023
ABM Marketing Technology
As marketers, we are always on the lookout for the most effective methods to reach our target customers. Two popular approaches that have been gaining traction in recent
June 13, 2023
DemandGen
Prospecting for new customers is a crucial part of any sales process, but it can be time-consuming and challenging to find the right leads and personalize communication effectively.
June 13, 2023
ABM Marketing Technology
Account-based marketing (ABM) is a marketing strategy that focuses on targeting specific accounts or companies instead of individual leads. This approach involves creating customized campaigns and content that
June 13, 2023