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Home | Authors | Abigail Matthews
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Abigail Matthews

Abigail Matthews is an agency's dream come true, combining her expertise in B2B Marketing and Digital Marketing. With insights relating to B2B marketing, Abigail's readers have been able to develop successful demand generation programs for tech companies. Her work has also been cited in industry publications and leading business periodicals. 
RollWorks Wins “Best ABM Solution” at 2024 MarTech Breakthrough Awards
B2B Marketing
RollWorks Wins “Best ABM Solution” at 2024 MarTech Breakthrough Awards

RollWorks, a division of NextRoll, Inc., has garnered significant industry recognition by winning the “Best Account-Based Marketing Solution” award at the 2024 MarTech Breakthrough Awards. This accolade underscores RollWorks’ proficiency in aiding B2B companies in generating pipeline, accelerating sales cycles, and driving revenue through the seamless integration of account-based insights with advanced multi-touch advertising and outreach strategies. RollWorks’ Features for

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September 25, 2024
Is Full-Service Digital Marketing Essential for Your Business Success?
Digital Marketing
Is Full-Service Digital Marketing Essential for Your Business Success?

In today’s digital age, businesses are grappling with the need to establish a formidable online presence. Gone are the days when traditional marketing methods alone could suffice in capturing an audience. The era of full-service digital marketing has emerged, introducing a comprehensive approach designed to meet the multifaceted demands of modern enterprises. Full-service digital marketing encompasses everything a business needs

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September 23, 2024
GTM Strategy Emerges as Dominant Force in B2B Marketing Dynamics
B2B Marketing
GTM Strategy Emerges as Dominant Force in B2B Marketing Dynamics

The evolving landscape of B2B marketing has witnessed a significant shift in go-to-market (GTM) strategies, now emerging as the new account-based marketing (ABM). Over the last 18 months, there has been a noticeable transition towards GTM approaches, echoing the rise of ABM approximately a decade ago. This growing emphasis on GTM strategies signifies a pivotal moment in B2B marketing, where

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September 23, 2024
Launching a Successful B2B Demand Generation Campaign: Top 10 Tips
Digital Marketing
Launching a Successful B2B Demand Generation Campaign: Top 10 Tips

With AI and digital transformation reshaping B2B marketing, demand generation strategies must evolve to stay effective. For Demand Gen leaders, this means adapting approaches to capture and convert high-value leads amid increasing competition. This article explores ten essential tips for launching a successful B2B demand gen campaign. It draws on insights from industry experts, including Lars Maat, to provide actionable

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September 16, 2024
How Can Advanced Segmentation Transform B2B Marketing Strategies?
Digital Marketing
How Can Advanced Segmentation Transform B2B Marketing Strategies?

In today’s fast-paced business environment, B2B (Business-to-Business) marketing strategies have evolved from broad audience targeting to a more refined approach called advanced segmentation. This shift is driven by the need to cater to the unique requirements of each potential client, employing technology and data analytics to deliver personalized marketing messages that resonate deeply with the audience. This revolutionary method not

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September 16, 2024
Can Social Media Solve the Fake Product Reviews Problem?
Digital Marketing
Can Social Media Solve the Fake Product Reviews Problem?

As consumers increasingly rely on online shopping, the authenticity of product reviews has become a significant concern. With the infiltration of fake reviews, often propelled by generative AI, platforms like Amazon are witnessing a crisis of credibility. This mounting distrust is steering consumers towards social media platforms such as TikTok and Reddit in search of genuine product insights. This phenomenon

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September 16, 2024
Key SEO Strategies for Long-Term Success: Avoiding Common Pitfalls
Digital Marketing
Key SEO Strategies for Long-Term Success: Avoiding Common Pitfalls

Understanding and navigating the multifaceted world of Search Engine Optimization (SEO) is essential for anyone who seeks to achieve long-term, sustainable success in online marketing. Modern SEO is not just about driving traffic but about providing value, enhancing user experience, and building credibility over time. To avoid common pitfalls and build a robust SEO strategy, it’s important to focus on

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September 13, 2024
Integrate White Label Geofencing for Targeted Marketing Success
Digital Marketing
Integrate White Label Geofencing for Targeted Marketing Success

In the fast-paced world of marketing today, innovative strategies such as geofencing are gaining popularity. These days, businesses aim to provide customized user experiences by effectively using white label geofencing tools in their marketing efforts. This article explores how to integrate white label geofencing techniques into your marketing strategy. Establish Your Objectives Before embarking on a new marketing strategy, it’s

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September 13, 2024
Boost Your Brand: Effective TikTok Influencer Marketing Strategies
Digital Marketing
Boost Your Brand: Effective TikTok Influencer Marketing Strategies

TikTok has emerged as a dominant force in the social media landscape, boasting over 1 billion active users globally. For brands looking to tap into younger, digitally savvy audiences, TikTok influencer marketing offers a powerful avenue for authentic engagement and rapid visibility. Understanding TikTok Influencer Marketing Defining the Topic TikTok influencer marketing involves partnering with TikTok content creators to promote

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September 13, 2024
How Can Small Businesses Master Modern Marketing in 2024?
Digital Marketing
How Can Small Businesses Master Modern Marketing in 2024?

Modern marketing is an ever-changing landscape, and for small and mid-sized businesses, navigating this terrain can be daunting. However, in 2024, several key strategies can help businesses thrive amidst this complexity. With insights from top experts in social media, direct mail marketing, and sector-specific strategies, businesses can adopt a multifaceted approach to achieve their marketing goals. Adapting to the Dynamic

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September 12, 2024
How Can Push and Pull Marketing Elevate Your Brand Strategy?
Digital Marketing
How Can Push and Pull Marketing Elevate Your Brand Strategy?

In today’s competitive marketplace, elevating your brand strategy is vital for capturing the attention of potential customers and sustaining long-term growth. Exploring the nuances of push and pull marketing strategies and understanding how to effectively implement them can significantly enhance your brand’s visibility and consumer loyalty. This article delves into these complementary approaches, offering practical insights and tips to optimize

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September 11, 2024
How Does Twilio RCS Revolutionize Customer Engagement and Trust?
Digital Marketing
How Does Twilio RCS Revolutionize Customer Engagement and Trust?

Twilio, known for its robust global communications platform, has unveiled an expansion of its Rich Communication Services (RCS). Designed to augment customer engagement and cultivate trust, Twilio’s RCS promises a more engaging and visually rich alternative to traditional SMS. This new offering aims to leverage modern messaging technology, providing businesses and customers with a seamless, interactive communication experience that outperforms

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September 11, 2024