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Abigail Matthews

Abigail Matthews is an agency's dream come true, combining her expertise in B2B Marketing and Digital Marketing. With insights relating to B2B marketing, Abigail's readers have been able to develop successful demand generation programs for tech companies. Her work has also been cited in industry publications and leading business periodicals. 
Elevating B2B Marketing: The Rise of ABM in 2024 Strategy
B2B Marketing
Elevating B2B Marketing: The Rise of ABM in 2024 Strategy

The landscape of B2B marketing is undergoing a significant transformation as we head into 2024, fuelled by an approach known as Account-Based Marketing (ABM). ABM deviates from traditional lead-centric strategies, instead focusing on key accounts as markets in their own right. This strategic pivot acknowledges that in complex B2B sales cycles, it’s often quality, not quantity, that drives conversions and

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Unlocking Conversions: The Vital Interplay of Customer Journeys
Digital Marketing
Unlocking Conversions: The Vital Interplay of Customer Journeys

In the digital arena, the path a customer traverses from first noticing a brand to completing a purchase is characterized by an intricate web of interactions. Each touchpoint, every snippet of content consumed, and every ad interaction plays a crucial role in shaping prospective buyers’ decisions. For marketers aiming to boost conversions, an in-depth understanding of these customer journeys is

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Scaling ABM Effectively with Marketing Agency Partnerships
B2B Marketing
Scaling ABM Effectively with Marketing Agency Partnerships

The rapid evolution of Business-to-Business (B2B) marketing mandates a more nuanced approach to Account-Based Marketing (ABM). Marketing agencies play a pivotal role in helping clients scale their ABM strategies, achieving the delicate balance between personalization and broader outreach. The Symbiosis of Agency-Client Partnerships in ABM Iconic Agency-Client Synergy In the world of ABM, where personalized engagement and customer experience reign

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Is the Future of Audio Ad Analytics Here with Horizon Next?
Digital Marketing
Is the Future of Audio Ad Analytics Here with Horizon Next?

In an industry where comprehensive measurement has often eluded audio channels, Horizon Next’s strategic partnership with ArtsAI appears to be the catalyst for change. By integrating audio attribution into its Intersect platform, they’re tackling a historic challenge head-on. This move ushers in a time where the impact of audio advertisements on key performance indicators (KPIs) can be consistently evaluated and

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How Can Marketers Unlock Pinterest’s Full Potential?
Digital Marketing
How Can Marketers Unlock Pinterest’s Full Potential?

Pinterest has evolved into a pivotal platform for marketers who aim to connect with a visually-driven audience. By tapping into the platform’s features that prioritize discovery and inspiration, marketers can extend their reach, engage more deeply with their audience, and achieve significant business milestones. Crafting an Impactful Pinterest Profile Effective Profile Optimization To captivate the vast user base of Pinterest,

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Leverage LinkedIn Sales Strategies to Target and Convert Leads
Digital Marketing
Leverage LinkedIn Sales Strategies to Target and Convert Leads

With the dynamic business environment, it’s imperative to strategize the navigation of sales landscapes for robust leads and conversions. LinkedIn, a hub for professionals, emerges as the quintessential platform for marketers and businesses to streamline their sales efforts. Here, we delve into the strategic maneuvers enabling you to effectively tap into LinkedIn’s potential for identifying your target audience, crafting messages

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Billups Acquires Billie Media to Boost OOH Opportunities in ANZ
Digital Marketing
Billups Acquires Billie Media to Boost OOH Opportunities in ANZ

Billups, an eminent player in the Out-of-Home (OOH) advertising sector, has made a decisive move to expand its foothold in the Australia and New Zealand (ANZ) markets through the strategic acquisition of Billie Media. This move comes on the heels of a series of aggressive expansions by Billups, which has previously integrated other key players like Outsight, TAC Media, and

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Eyeota and Experian Launch Global Privacy-Focused Audience Data
Digital Marketing
Eyeota and Experian Launch Global Privacy-Focused Audience Data

Eyeota, a leading audience technology platform, has teamed up with global information services company Experian to deliver an innovative audience data solution that champions privacy compliance on a global scale. This partnership heralds a new chapter in digital marketing, where multinational brands can harness the power of Experian’s WorldView data within Eyeota’s robust network to achieve precise, privacy-centric digital targeting.

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Cotopaxi Appoints New Engen to Boost Digital Presence
Digital Marketing
Cotopaxi Appoints New Engen to Boost Digital Presence

In an exciting development for the adventure retail sphere, Cotopaxi has announced its new partnership with the performance-driven digital agency, New Engen. The alliance is set to catapult Cotopaxi’s online presence to new heights through a comprehensive digital marketing strategy. New Engen, renowned for their innovative approach to online branding and customer engagement, has been tasked with the mission of

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Revolutionize E-Commerce with GoDaddy’s Marketing Funnel Series
Digital Marketing
Revolutionize E-Commerce with GoDaddy’s Marketing Funnel Series

In the fast-paced digital age, e-commerce has become a fiercely competitive sphere, demanding innovative approaches to transform casual site visitors into loyal customers. Emma and Nealey, through GoDaddy’s “Transforming Your Sales: Marketing Funnels 2024”, provide a comprehensive guide for small businesses aiming to leverage marketing funnels for increased sales efficacy. This instructional series demystifies the journey from brand awareness to

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Hyper-Personalization: Revolutionizing Customer Engagement
B2B Marketing
Hyper-Personalization: Revolutionizing Customer Engagement

In the vast and competitive expanse of the modern marketplace, consumer attention has become a highly coveted asset. Amid the cacophony of brands clamoring for recognition, hyper-personalization has emerged as a revolutionary force, adeptly cutting through the noise to deliver singularly crafted consumer experiences. By harnessing the rich data landscape, brands are crafting unprecedented avenues of interaction that not only

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How Can Businesses Grow Through Audience Expansion?
Digital Marketing
How Can Businesses Grow Through Audience Expansion?

In today’s highly competitive and technologically driven marketplace, businesses are embracing a multitude of strategies to capture the attention of a broader audience and solidify their market position. The very survival and success of a business now hinge on its ability to expand its audience. This expansion is about more than just casting a wider net—it’s about deepening connections, fostering

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