Abigail Matthews

In today’s fast-paced corporate world, effective marketing strategies are crucial for businesses, especially small and medium-sized enterprises (SMBs), seeking to expand their reach and boost their competitiveness. Recognizing this critical need, Equifax has introduced B2bConnect, an innovative feature within the Equifax Cloud designed specifically to enhance B2B marketing. B2bConnect offers swift access to comprehensive commercial marketing data, empowering SMB marketers

In today’s complex B2B sales landscape, businesses grapple with intricate decision-making processes involving numerous stakeholders and multifaceted concerns. This dynamic environment necessitates tailored strategies that navigate customer-specific needs and expectations rather than relying on generic proposals. Addressing critical questions—why act, why now, why us, and why trust—allows sales professionals to develop compelling narratives that resonate with potential clients. These value

In the ever-evolving automotive industry, dealerships face the multifaceted challenge of adapting to digital innovations while capturing lucrative business-to-business (B2B) sales opportunities. With traditional consumer sales no longer the sole focus, dealerships are expanding their horizons to include B2B elements such as fleet vehicle sales and strategic business partnerships. Leveraging digital marketing in this context isn’t merely an option but