Abigail Matthews, Author at B2Bdaily.com

Digital Marketing

How Are VS Media’s Strategic Acquisitions Boosting Global Growth?

VS Media’s recent strategic acquisitions have substantially boosted the company’s global growth and profitability. As a prominent player in creator-driven commerce, VS Media has effectively integrated the capabilities of ST Meng PTE LTD, MLink Limited, and the CRUUSH platform. These integrations have generated significant operational synergies in product sourcing, digital marketing, and influencer-led e-commerce, thereby enhancing VS Media’s competitive advantage

April 1, 2025

B2B Marketing

Authentic, AI-Driven, and Agile: Future-Proof B2B Marketing Strategies

In today’s interview, we have the pleasure of speaking with Aisha Amaira, a MarTech expert with a strong passion for integrating technology into marketing strategies. With her vast experience in CRM marketing technology and customer data platforms, Aisha focuses on helping businesses leverage innovation to gain key customer insights. Today’s discussion will cover the crucial role social media plays in

April 1, 2025

B2B Marketing

How Can a Lifecycle Approach Enhance B2B Customer Marketing?

B2B marketers have long understood that successful demand generation demands tailoring messages and offers to a buyer’s stage in the lead lifecycle. Early-stage buyers respond better to best practice and thought leadership content, while mid-stage buyers tend to be more receptive to case studies and webinars. However, once a prospect becomes a customer, this meticulous segmentation often disappears. Instead of

April 1, 2025

Digital Marketing

How Does Xactly Intelligence Revolutionize Sales Performance Management?

In an era of competitive markets and constantly evolving technology, sales performance management has become more complex and demanding. To address these challenges, Xactly recently introduced Xactly Intelligence, an AI-powered program designed to revolutionize the sales performance management (SPM) space. By integrating Predictive AI models with innovative Generative AI capabilities on its composable platform, Xactly Intelligence leverages over two decades

April 1, 2025

Digital Marketing

Can Buying Instagram Likes Boost Your Social Media Growth?

Instagram has solidified its role as an essential platform in today’s digital landscape, becoming a pivotal tool for business growth, personal branding, and community building. With over one billion users logging in monthly, the competition for attention, influence, and various opportunities is daunting. Among the various engagement metrics on Instagram—such as comments, shares, and followers—likes stand out as particularly visible

March 31, 2025

Digital Marketing

Key SEO Trends for Digital Marketers to Watch in 2025 and Beyond

Digital marketing remains in a constant state of flux, with rapid changes to search engine algorithms and evolving user behaviors. For digital marketers, keeping abreast of the latest SEO trends is crucial to maintaining a competitive edge and ensuring long-term success. This article delves into key SEO trends that every digital marketer should focus on in 2025 and beyond, offering

March 31, 2025

Digital Marketing

Mastering Social Media Management: Essential Skills and Strategies

In the rapidly evolving landscape of digital marketing, the role of a social media manager has become indispensable. With brands increasingly depending on social media for their marketing efforts, the responsibilities of this position have expanded significantly. Understanding the Social Media Manager Defining the Role A social media manager orchestrates a brand’s presence across various social media platforms. This role

March 28, 2025

B2B Marketing

Key Trends B2B CMOs Must Embrace for Success in 2025 Marketing

In the dynamic B2B marketing arena, adaptability is essential to thrive amid an ever-changing landscape. Contemporary B2B CMOs must not only recognize emerging trends but also integrate forward-thinking strategies to navigate through the multifaceted market environment successfully. This analytical forecast explores the fundamental trends expected to dominate B2B marketing, shedding light on strategies for brand elevation, authentic content generation, customer

March 28, 2025

Digital Marketing

Salesforce and Deloitte Unite to Revolutionize AI in Enterprise Marketing

The enterprise digital marketing landscape is poised for a seismic transformation. In a groundbreaking collaboration, Salesforce and Deloitte have announced an expanded strategic alliance focused on delivering advanced, scalable AI solutions across various industries. This partnership is set to redefine how AI can be harnessed to drive personalized, data-driven strategies at scale, promising a new era of intelligent, autonomous agents.

March 27, 2025

B2B Marketing

Is Your B2B GenAI Investment Ready to Deliver Long-Term ROI?

In recent years, many B2B organizations have embarked on ambitious AI projects, hoping to revolutionize marketing and sales with generative AI (genAI). However, despite substantial investments, questions persist about the readiness of these investments to deliver long-term ROI. Recent research indicates that a significant number of B2B marketing decision-makers understand the importance of highly personalized buyer experiences. Yet, achieving this

March 27, 2025

B2B Marketing

How Are UAE CMOs Fusing AI and Authenticity in B2B Marketing for 2025?

The evolving landscape of B2B marketing in the UAE has recently been marked by rapid technological advancements and an increased need for maintaining authenticity. Chief Marketing Officers (CMOs) in the region face the dual challenge of adapting to these changes while continuing to build strong customer relationships. This article delves into the dynamic strategies CMOs are employing to achieve this

March 27, 2025

Digital Marketing

Embracing the Future: Digital Marketing Trends to Watch in 2025

The landscape of digital marketing is rapidly evolving, driven by technological advancements and shifting consumer behaviors. To stay relevant and competitive, marketers must be agile and adapt to emerging trends. In this article, we explore key trends shaping the digital marketing industry. The Power of AI in Personalization AI-Driven Insights AI-driven insights are revolutionizing industries by offering unprecedented accuracy and

March 26, 2025