
Zendesk’s foray into generative AI (GenAI) marks a major evolution in how customer interactions are managed and scrutinized. In the world of customer experience (CX), consistency is king, which often demands a rigorous quality assurance (QA) process—something that traditionally required hefty man-hours and was prone to human error. Zendesk’s deployment of GenAI tools, however, changes the game entirely. Rather than










