Penetration pricing is a pricing strategy in which a company enters a new market and offers its products or services at significantly lower prices than its competitors. Rather than generating profits immediately, companies using this strategy focus on gaining a stronghold in the market and expanding their customer base. This article explores penetration pricing in detail, examining its goals, benefits,
In recent years, embedded finance has rapidly become a new norm for small and medium-sized businesses (SMBs) in payments and banking. With the integration of financial services into non-financial platforms, SMBs can easily access financial services, making it easier for them to grow and thrive. According to research, this segment is expected to generate revenue of $230 billion USD in
Digital innovation has become a top priority for businesses worldwide, and the UK is no exception. In fact, the UK government has initiated the Hartree National Centre for Digital Innovation (HNCDI) program, which seeks to improve digital adoption across businesses, targeting funding and support for UK SMEs. Under this program, three universities have been awarded a share of funding to
Standard Chartered has partnered with Tazapay to offer seamless cross-border payments to e-commerce businesses around the world. The partnership aims to simplify transactions for international buyers and sellers, increasing the efficiency and speed of cross-border payments. Overview of the partnership between Standard Chartered and Tazapay Standard Chartered has partnered with Tazapay, a secure digital payment platform for businesses engaged in
Dow Chemical and Chemical Abstract Services (CAS) have collaborated to improve inefficiencies in chemical processes and create a better, safer pulp yield. The collaboration resulted in the development of SmartSearch, which allows Dow’s chemists to discover needed molecules in minutes, compared to previous methods that took weeks to identify. Using CAS SciFinder to Leverage CAS SciFinder is optimized for searching
Mayfield, a Silicon Valley investment giant, has raised two funds totaling almost $1 billion, aimed at early-stage investment. The Menlo Park-based firm announced its $580 million Mayfield XVII and $375 million Mayfield Select III funds. With these funds, Mayfield aims to continue investing in innovative startups with high growth potential. Mayfield XVII Fund The Mayfield XVII fund will primarily be
Venture capitalists have been increasingly investing in startups that have the potential to bring innovation and disruption to their respective markets. April 2022 was no exception, with 16 firms investing in ten or more US-based startups. While several firms have fallen off the investment list this year, Y Combinator and Techstars have emerged as the leading firms investing in startups,
Virtus Data Centres, one of the UK’s leading data centre providers, has announced its plans for its first data centre campus in continental Europe, Virtus Berlin1. This new facility will be located in Marienpark, Berlin and is set to be operational by 2026. The move marks a significant moment for Virtus as it looks to expand its operations across Europe
Ledgebrook, an insurtech based in Boston, has announced that it raised $4.6 million in a recent funding round. This funding will be used to scale the company’s flagship non-admitted GL & Supported Excess product and to support the development of future offerings. Details of the funding round Parker Beauchamp at Markd led the funding round, with participation from Brand Foundry
In the ever-evolving landscape of business and industry, staying ahead of the competition is critical. One of the most significant ways to achieve this is through demand creation. Demand creation is simply the process of creating demand for your product or service rather than waiting for it to come to you naturally. This strategy is especially useful for startups or
Volopay, a financial technology (fintech) start-up, has announced that it has secured in-principle approval for a Major Payment Institution (MPI) license from the Monetary Authority of Singapore (MAS). This marks a significant achievement for the firm’s push to expand its presence in Singapore and strengthens its position in the Asia-Pacific (APAC) region. Payment services under the Payment Services Act The
Pacific West Bank has recently announced its partnership with Unit to offer banking services through embedded finance. As a Benefit Corporation for Good, PWB aims to expand its mission to serve diverse communities by partnering with innovative fintech brands. The partnership with Unit is seen as a natural next step for the bank to increase its positive impact on communities
