In March 2023, the New Jersey Appellate Division issued a ruling that could significantly impact the discoverability of private social media accounts and personal cell phone records in employment litigation. The case involved a former employee’s lawsuit against her former employer for wrongful termination in violation of the New Jersey Law Against Discrimination (NJLAD). The employee alleged that her employer’s
As a sales professional, you know that connecting with potential customers is crucial to your success. But with so many social media platforms to choose from, it can be challenging to decide where to focus your efforts. Look no further than LinkedIn. It is the ultimate playground for sales professionals where making connections, generating leads, and showing off your wit
The world of marketing is constantly evolving, and it is essential for businesses to stay on top of the latest trends. To achieve a competitive edge, companies need to embrace new advertising techniques that will help them reach their target audience. In this article, we will explore the latest marketing trends and explain how you can use them to elevate
In today’s competitive business landscape, customer satisfaction has become a crucial factor for sustaining a successful brand. Digital marketing strategies offer a myriad of opportunities to improve customer satisfaction and increase consumer loyalty. In this article, we will discuss the potential of digital marketing to meet customer needs and explore how businesses can use social media and paid advertisements to
The internet has come a long way since its inception in the early 1990s. From Web 1 to Web 2, it has evolved tremendously over the years, making it an integral part of our daily lives. And now, we have entered the era of Web3, which has revolutionized the online experience for users. In this article, we will take a
Twitter recently launched a new feature called “Encrypted Direct Messages”, which allows users to send and receive private messages in a fully encrypted form. Currently, this new feature is only available to verified Twitter users. Encrypted Direct Messages (DMs) provide an added layer of security and privacy in conversations, and they differ from regular DMs by the way they are
The technological advancements of recent years have dramatically changed consumer expectations and behavior. In today’s fast-paced world, people have an insatiable desire for immediacy and convenience, which has presented a new challenge for brands. To remain relevant and successful, companies must offer services that cater to modern customer requirements and provide the immediate experiences they yearn for. The Importance of
TikTok, the popular social media app, is ubiquitous these days. From viral dances and lip-syncing videos to short-form comedy sketches, the app’s ability to attract headlines shows no signs of slowing down. Even celebrities and politicians have joined the app, eager to connect with their fans in a new and innovative way. However, along with this popularity comes growing notoriety,
In the world of marketing, user-generated content (UGC) has become an increasingly popular strategy for businesses looking to boost their brand’s authenticity, credibility, and reach. This type of content refers to any kind of content created by users and customers, such as social media posts, reviews, photos, and videos. When done correctly, UGC can help businesses build stronger relationships with
In a world that is increasingly digital, businesses must adapt and embrace digital marketing and digital selling strategies to stay ahead of the competition. However, the terms “digital marketing” and “digital selling” are often used interchangeably, when in fact they are two distinct concepts. Understanding the difference is critical for every organization that wants to maximize its selling efforts. In
In today’s competitive market, generating demand for your products or services is essential for business success. Demand generation is the process of creating interest and demand for your products or services, ultimately leading to increased sales and revenue. In this article, we’ll share ten simple tips for demand generation that can help you double your sales. Finding Your Ideal Customer
Recent reports have revealed that three advanced persistent threat (APT) groups have used Facebook and Instagram to target individuals located in South Asia as part of their cyber espionage efforts. These APTs have relied heavily on social engineering tactics to trick people into clicking on malicious links, downloading malware, and sharing personal information over the internet. This article will discuss
