The financial services industry has recognized the value of innovation and sales excellence this year by awarding Katrina Orlando, the Vice President of Sales Engagement at Incenter Marketing, with the prestigious 2024 Trailblazers Award. This accolade, bestowed by the PROGRESS in Lending Association, marks Orlando’s significant impact in employing digital media to invigorate sales engagement, in turn enhancing brand identity
The evolving landscape of B2B marketing demands a transformation in the approach taken by agencies and their clients, especially when scaling Account-Based Marketing (ABM) initiatives. A pivotal factor for success lies in the ability to craft and maintain a robust partnership, akin to legendary duos in popular culture. Orla Murphy, co-founder of Seeblue, presents her expertise on achieving this synergy
In a significant move for the automotive sales industry, DriveCentric, a pioneer in augmented intelligence CRM solutions, has announced a landmark partnership with FordDirect, Ford Motor Company’s marketing and data analytics joint venture. This collaboration is set to redefine the way Ford Dealers and Lincoln Retailers interact with their customers, harnessing the power of data and cutting-edge CRM technology. With
In a world where everyone’s inbox is flooded with emails, standing out from the crowd is paramount. Email marketing is not just about what you say; it’s also about when you say it. Like a golfer who meticulously times their swing to send the ball soaring to the green, email marketers must find their rhythm in timing their messages. The
The digital landscape is constantly changing, and brands are perpetually in quest of innovative ways to form and sustain connections with their target audience. Amidst a multitude of digital communication channels, the fundamental premise of email marketing continues to hold its ground as a key player in customer engagement tactics. The new challenge lies in infusing personalization into these email
In the digital age, personalized marketing has become the linchpin of customer engagement strategies. Recognizing this, SheerID, a pioneer in identity marketing, has announced its latest endeavor—an extensive suite of marketing tools designed to help businesses target special communities. This suite, housed within the SheerID Marketing Hub, is set to equip marketers with the necessary resources for a targeted approach
In response to the rapidly evolving needs of modern data-driven businesses, Amperity has launched a state-of-the-art customer data management solution, dubbed the Lakehouse CDP. This pioneering platform is designed to seamlessly bridge the gaps between customer data platforms (CDPs) and data lakehouses, circumventing the complexities of traditional ETL processes and the pitfalls of data duplication. The Lakehouse CDP emerges amid
In an industry that thrives on cutting-edge technology and innovative strategies, WordLift’s AI SEO Agent heralds a new era for content marketing. As digital marketing continues to evolve, so does the necessity for an advanced approach in optimizing content. The introduction of AI tools has been instrumental, but navigating these advancements while ensuring compliance with search engines like Google has
In today’s competitive market, businesses are constantly searching for innovative ways to boost sales while keeping a tight rein on expenses. Pay-per-sale (PPS) marketing rises as a beacon of efficiency and a results-driven strategy, standing out from the expense-laden approaches of traditional advertising. By aligning costs directly with sales outcomes, PPS marketing reduces financial risk and optimizes budget allocations. Leveraging
This feature comes as a strategic response to the highly competitive realm of SEO, where the need for fresh, relevant, and optimized content is paramount. Accelerator360™ now boasts the ability to not only churn out SEO-optimized material efficiently but also audit and refine a brand’s existing web assets. Andrew Wheeler, CEO of Skyword, underscores the importance of this dual focus
The ever-evolving landscape of email marketing is about to shift once more, with significant overhauls set by key players like Google and Yahoo. To stay ahead, understanding these forthcoming changes is crucial for any marketer looking to maximize their email’s impact and avoid potential pitfalls. The Changing Face of Email Deliverability Understanding the New Paradigm The incoming updates to email
Email marketing remains a potent tool for connecting with audiences in a crowded digital marketplace. As technology evolves and consumer behaviors shift, mastering the art of email engagement has become more crucial—and challenging—than ever. From curating a prime subscriber list to nailing the perfect sending time, this comprehensive guide will illuminate the strategies and finesse required to supercharge your email
