Customer Data Platforms
In a landmark development, Lotame has significantly enhanced its ongoing collaboration with The Weather Company by integrating AWS Clean Rooms, setting a new standard for data collaboration and
June 19, 2024
Tag
Online Marketing
DemandGen
Integral Ad Science (IAS) has announced an expansion of its Brand Safety and Suitability Measurement product for YouTube, now encompassing Performance Max and Demand Gen campaigns on Google
June 19, 2024
DemandGen
Instacart, the leading online grocery platform in North America, has announced a significant extension of its retail media data capabilities to YouTube. Following a successful collaboration with Google
June 19, 2024
DemandGen
The adtech industry is consistently evolving, driven by innovations that promise to enhance the efficiency and effectiveness of digital advertising. One such breakthrough is LoopMe’s newly launched Audience
June 18, 2024
Content Marketing Technology
As the digital landscape continues to evolve, so do the strategies and metrics governing search engine optimization (SEO). Content remains a foundational element in achieving high search engine
June 18, 2024
ABM Marketing Technology
Account-Based Marketing (ABM) has revolutionized B2B marketing by shifting focus from broad, generic campaigns to personalized, high-value account strategies. As businesses strive for higher engagement and improved ROI,
June 18, 2024
Marketing Automation / Email Marketing
Integrating Postalytics with ActiveCampaign can revolutionize your marketing strategy by combining the best of digital and physical marketing channels. This integration holds the potential to significantly boost marketing
June 18, 2024
Customer Data Platforms
Customer Data Platforms (CDPs) are becoming a pivotal resource in modern marketing strategies. As the marketing landscape continuously evolves with a stronger emphasis on data, understanding the true
June 18, 2024
Networking
The move toward widespread 5G deployment is set to redefine Spain’s digital landscape. Vodafone Spain is spearheading this transformation with an ambitious plan to reach 82% of the
June 18, 2024
Marketing Automation / Email Marketing
Email marketing has emerged as one of the most powerful tools for driving business growth in the digital era. With its unique ability to establish and nurture customer
June 18, 2024
AI and ML
The ever-changing landscape of digital marketing continues to evolve with the advent of AI technologies. Today, we stand on the brink of a new era where text marketing,
June 17, 2024
Content Marketing Technology
In the digital age, social media is the battleground for attention and engagement. Gaining followers isn’t just about posting consistently; it’s about making each post count. Enter ChatGPT,
June 17, 2024