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Online Marketing

How Will VideoAmp and Snap Inc. Revolutionize Ad Planning?
Customer Data Management
How Will VideoAmp and Snap Inc. Revolutionize Ad Planning?

In a monumental step toward transforming advertising strategies, VideoAmp, a renowned media measurement firm, has partnered with Snap Inc., a leading social technology platform. This groundbreaking collaboration aims to incorporate Snap Inc.’s first-party data, video, and augmented reality (AR) inventory into VideoAmp’s sophisticated cross-platform planning solution. The primary objective is to enhance the ability of advertisers to allocate budgets strategically

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July 18, 2024
Blis Launches Smart Holdout Groups for Privacy-First Campaign Success
Customer Data Management
Blis Launches Smart Holdout Groups for Privacy-First Campaign Success

In a groundbreaking move destined to reshape the advertising landscape, Blis has introduced Smart Holdout Groups, a new patent-pending omnichannel measurement solution aimed at revolutionizing campaign measurement in the era of privacy-first marketing. This launch comes as a response to the challenges posed by the decline of cookies and the rise of multi-channel advertising, where traditional methods struggle to keep

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July 18, 2024
How Can You Integrate Trends Into Your SEO Content Strategy?
Content Marketing Technology
How Can You Integrate Trends Into Your SEO Content Strategy?

Integrating trends into your SEO content strategy is an effective way to enhance brand awareness and improve search performance. By tapping into what’s popular or rising, you can attract a wider audience and differentiate your brand from competitors. Whether it’s through creating timely content, optimizing existing material, or leveraging digital PR, understanding how to incorporate trends can provide a significant

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July 18, 2024
Can Making Failure a Part of Your Marketing Strategy Drive Success?
Digital Marketing
Can Making Failure a Part of Your Marketing Strategy Drive Success?

In an industry where success is celebrated and failure is often stigmatized, the notion of integrating failure into a marketing strategy may sound counterintuitive. Yet, it is through the lens of failure that some of the most dynamic growth strategies are conceived. Marketing leaders, like Clay Tuten, argue that failure is not just a possibility but an essential component of

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July 17, 2024
How Is AI Revolutionizing Marketing Strategies and Customer Engagement?
Marketing Automation / Email Marketing
How Is AI Revolutionizing Marketing Strategies and Customer Engagement?

Artificial intelligence (AI) is rapidly transforming the marketing industry, fundamentally reshaping how marketers strategize and engage with customers. By leveraging advanced technologies and data-driven insights, AI has enabled businesses to predict campaign outcomes more accurately, analyze customer behavior and trends, and automate various tasks to enhance efficiency and precision. This groundbreaking shift toward AI-driven marketing has empowered businesses to enhance

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July 17, 2024
BlueConic Acquires Jebbit to Launch First Operating System for Customer Data
Customer Data Management
BlueConic Acquires Jebbit to Launch First Operating System for Customer Data

BlueConic, a leading customer data platform (CDP), recently made a significant move by acquiring Jebbit, an innovative provider of first-party data capture and experience-creation software. This landmark acquisition combines their unique strengths, creating the industry’s first Operating System for Customer Data. This collaboration promises to revolutionize how marketers and growth strategists manage and leverage customer data to drive business growth.

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July 17, 2024
How Does the Dash Hudson and EMARKETER Partnership Elevate Marketing?
Digital Marketing
How Does the Dash Hudson and EMARKETER Partnership Elevate Marketing?

The recent announcement of Dash Hudson being selected as a strategic data partner for EMARKETER’s PRO+ product solution marks a significant development in the realm of social media marketing. This partnership is set to revolutionize how marketers approach data-driven strategies by providing them with benchmark performance data across major social platforms like TikTok, Instagram, YouTube, Pinterest, Facebook, and X. According

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July 17, 2024
How Can SEO Help You Navigate Google’s Changing Algorithms?
Content Marketing Technology
How Can SEO Help You Navigate Google’s Changing Algorithms?

Search Engine Optimization (SEO) is crucial for any business aiming to maintain or improve its online visibility, especially in light of Google’s ever-evolving search algorithms. Navigating these changes can be complex, but leveraging SEO strategies can make all the difference. As Google continues to refine its algorithms, ensuring that your website performs well in search engine rankings becomes increasingly vital.

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July 16, 2024
Data Science Revolutionizes Digital Marketing with Personalization and Insight
Data Science
Data Science Revolutionizes Digital Marketing with Personalization and Insight

Data science has become a pivotal force in transforming digital marketing strategies. With the surge in digital channels and platforms, marketers are now endowed with immense amounts of data, allowing them to engage with consumers in unprecedented ways. The application of data science enhances personalization, optimizes ad campaigns, and improves customer experiences. This transformative power has rendered data the foundation

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July 16, 2024
Choosing Between Salesforce and HubSpot: A Comprehensive CRM Comparison
Customer Data Management
Choosing Between Salesforce and HubSpot: A Comprehensive CRM Comparison

When it comes to selecting a Customer Relationship Management (CRM) platform, businesses are often faced with choosing between two giants: Salesforce and HubSpot. This article delves into the strengths, weaknesses, and key differences between these prominent CRM solutions. By evaluating various dimensions, including history, features, target audience, pricing, usability, strengths and weaknesses, and case studies, businesses can make an informed

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July 16, 2024
Blueshift Joins AWS ISV Accelerate Program to Boost Marketing Solutions
Customer Data Management
Blueshift Joins AWS ISV Accelerate Program to Boost Marketing Solutions

Blueshift.com has recently announced its inclusion in the Amazon Web Services (AWS) Independent Software Vendor (ISV) Accelerate Program. This marks a significant step for Blueshift, a company that specializes in providing customer-centric engagement solutions for globally recognized brands. This development is a testament to Blueshift.com’s dedication to employing AWS’s cloud infrastructure to deliver innovative, secure, and highly personalized marketing solutions

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July 16, 2024
Integrate SEO and Content Marketing for Optimal Digital Success
Content Marketing Technology
Integrate SEO and Content Marketing for Optimal Digital Success

Digital marketers often debate the best way to boost an online presence, drive traffic, and ultimately improve conversion rates. Should businesses focus solely on search engine optimization (SEO), or should content marketing take precedence? This article delves into how integrating both strategies can lead to unparalleled digital success. Combining SEO with content marketing creates a powerful synergy that significantly amplifies

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July 16, 2024
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