Online Marketing Archives | Page 73 of 267

Marketing Automation / Email Marketing

How Can You Create a Successful Email Marketing Campaign?

Email marketing remains an integral part of a comprehensive digital marketing strategy, providing direct communication with customers that leads to higher engagement, increased conversion rates, and improved retention rates. Despite the rise of social media and other digital channels, email marketing offers a uniquely personal means to connect with audiences. Leveraging this channel effectively requires a multi-faceted approach that combines

July 22, 2024

Marketing Automation / Email Marketing

How Will HH Global’s Acquisition of Northell Transform Marketing?

In a significant development, HH Global has finalized the acquisition of Northell Partners Ltd, a best-in-class provider of marketing technology and AI solutions, signed on July 16, 2024. This strategic move aims to bolster HH Global’s capabilities in adopting AI and machine learning, enhancing both client services and internal operations. Northell’s advanced AI technology is anticipated to offer new and

July 22, 2024

Enterprise Applications

How Is OpenText Transforming Enterprise Content Management with AI?

OpenText, a leading provider of enterprise content management (ECM) systems, is at the forefront of integrating generative AI into its suite of products. The latest release, Cloud Editions 24.3, highlights a significant leap toward smarter, more efficient content management solutions. This article delves into how OpenText is revolutionizing ECM, the technologies involved, and the implications for various sectors, particularly the

July 19, 2024

Content Marketing Technology

How Can We Humanize AI-Generated Content for Authenticity and Engagement?

Artificial Intelligence (AI) has transformed many fields, including content creation, bringing a myriad of benefits but also inherent challenges in ensuring the content remains authentic and engaging. While AI can efficiently handle various tasks in content creation, relying solely on AI-generated text can lead to misinformation, repetitive patterns, and a lack of human touch. This article delves into effective strategies

July 19, 2024

Content Marketing Technology

How Is AI Transforming the Future of Content Creation Industries?

Artificial intelligence (AI) is not just a technological advancement; it’s a paradigm shift reshaping the content creation landscape. Across various sectors, AI’s influence is burgeoning, altering how content is produced, disseminated, and consumed. This sweeping change brings myriad benefits, risks, and ethical considerations. With the advent of sophisticated AI models, content creators find themselves at the crossroads of innovation and

July 19, 2024

Marketing Automation / Email Marketing

Optimizing Omnichannel Marketing with Martech: Forrester’s Insights

It is challenging to design a marketing plan that does not incorporate marketing technology. Optimizing these technologies is essential to make marketing efforts more efficient and effective. Known as Martech, marketing technology includes platforms and software that aid in creating, administering, implementing, and evaluating both online and offline marketing campaigns, experiences, and content. Omnichannel marketing, on the other hand, is

July 18, 2024

Customer Data Management

Balancing Personalization with Customer Privacy and Data Protection

In today’s digital landscape, privacy and data protection stand as pillars of customer trust. Companies invest heavily in secure frameworks to safeguard sensitive information. On the flip side, personalization has become a cornerstone in delivering exceptional customer experiences. Tailored recommendations and individualized services often rely on data analytics. However, the intersection of personalization and privacy poses a complex challenge. Striking

July 18, 2024

Digital Marketing

How Can AI Revolutionize Your Journey Orchestration Strategy?

Journey orchestration, the strategic process of designing, executing, monitoring, and optimizing customer journeys across multiple channels, offers a powerful way to deliver personalized and seamless customer experiences. It is paramount for marketers looking to drive engagement and loyalty. AI-powered journey orchestration enables marketers to coordinate and synchronize hundreds of thousands of customer interactions across the entire lifecycle, from initial awareness

July 18, 2024

B2B Marketing

How Can Account-Based Marketing Boost Your B2B Strategy and ROI?

In today’s competitive business landscape, standing out from the crowd requires more than just traditional marketing strategies. For B2B companies, especially those targeting large enterprises, governments, and other sizable accounts, Account-Based Marketing (ABM) has emerged as a powerful tool. ABM focuses marketing efforts on key accounts rather than segments or industries, creating personalized campaigns tailored to individual accounts. This targeted

July 18, 2024

Customer Data Management

Blis Launches Smart Holdout Groups for Privacy-First Campaign Success

In a groundbreaking move destined to reshape the advertising landscape, Blis has introduced Smart Holdout Groups, a new patent-pending omnichannel measurement solution aimed at revolutionizing campaign measurement in the era of privacy-first marketing. This launch comes as a response to the challenges posed by the decline of cookies and the rise of multi-channel advertising, where traditional methods struggle to keep

July 18, 2024

Content Marketing Technology

How Can You Integrate Trends Into Your SEO Content Strategy?

Integrating trends into your SEO content strategy is an effective way to enhance brand awareness and improve search performance. By tapping into what’s popular or rising, you can attract a wider audience and differentiate your brand from competitors. Whether it’s through creating timely content, optimizing existing material, or leveraging digital PR, understanding how to incorporate trends can provide a significant

July 18, 2024