Artificial intelligence (AI) is rapidly transforming the marketing industry, fundamentally reshaping how marketers strategize and engage with customers. By leveraging advanced technologies and data-driven insights, AI has enabled
BlueConic, a leading customer data platform (CDP), recently made a significant move by acquiring Jebbit, an innovative provider of first-party data capture and experience-creation software. This landmark acquisition
The recent announcement of Dash Hudson being selected as a strategic data partner for EMARKETER’s PRO+ product solution marks a significant development in the realm of social media
Search Engine Optimization (SEO) is crucial for any business aiming to maintain or improve its online visibility, especially in light of Google’s ever-evolving search algorithms. Navigating these changes
Data science has become a pivotal force in transforming digital marketing strategies. With the surge in digital channels and platforms, marketers are now endowed with immense amounts of
When it comes to selecting a Customer Relationship Management (CRM) platform, businesses are often faced with choosing between two giants: Salesforce and HubSpot. This article delves into the
Blueshift.com has recently announced its inclusion in the Amazon Web Services (AWS) Independent Software Vendor (ISV) Accelerate Program. This marks a significant step for Blueshift, a company that
Digital marketers often debate the best way to boost an online presence, drive traffic, and ultimately improve conversion rates. Should businesses focus solely on search engine optimization (SEO),
In today’s rapidly changing digital landscape, businesses are constantly exploring new avenues to enhance their marketing strategies. One app steadily garnering attention is WhatsApp. Known for its vast
In an era of rapid digital transformation, staying ahead of the curve in marketing is paramount for businesses aiming to remain competitive. As we advance towards 2024, the
In today’s fast-paced digital world, manufacturers need to adopt advanced digital marketing strategies to maintain competitiveness and achieve growth. The transition from traditional to digital marketing avenues has
Artificial Intelligence (AI) has already made significant inroads in transforming the financial industry. Nevertheless, many financial service companies aren’t seeing this transformation translate into direct sales. While some
