Customer Data Platforms
Fullpath, a premier enhanced customer data platform and marketing automation provider in the automotive sector, has been officially approved as a vendor for Jaguar Land Rover’s (JLR) Digital
August 6, 2024
Tag
Online Marketing
ABM Marketing Technology
Demandbase, a leader in the account-based GTM platform industry for B2B enterprises, has been named a Leader in "The Forrester Wave™: B2B Revenue Marketing Platforms, Q3 2024." This
August 5, 2024
CRM Marketing Technology
Yext, Inc. (NYSE: YEXT), a notable leader in the digital presence sector for multi-location brands, has taken a groundbreaking step by acquiring Hearsay Systems, a leader in digital
August 5, 2024
Content Marketing Technology
Business-to-Business (B2B) marketing is continuously evolving, and content syndication has emerged as a powerful strategy. By redistributing content across various third-party platforms, companies can achieve greater visibility, generate
August 5, 2024
Marketing Automation / Email Marketing
The email landscape is undergoing a substantial transformation with major service providers like Google, Yahoo, and Apple enforcing stringent DMARC (Domain-based Message Authentication, Reporting, and Conformance) policies. Microsoft
August 5, 2024
DemandGen
DMi Partners, a widely recognized full-service performance marketing agency, has recently achieved a significant milestone by becoming an official TikTok Partner. This new designation highlights DMi Partners’ commitment
August 5, 2024
Content Marketing Technology
Affiliate marketing has emerged as one of the most effective ways to earn passive income online, providing marketers with the opportunity to promote products or services through unique
August 2, 2024
DemandGen
Business-to-Business (B2B) marketing has long been plagued by stagnation and diminishing returns, despite the efforts of marketers to keep pace with evolving market dynamics and technological advancements. This
August 2, 2024
AI and ML
Reddit’s recent acquisition of Memorable AI, a startup renowned for its advanced artificial intelligence models that predict the most captivating images and videos, marks a pivotal moment in
August 2, 2024
Marketing Automation / Email Marketing
Email marketing continues to be a highly effective tool in the digital marketing arsenal, thanks to its substantial ROI, low unsubscribe and spam rates, and adaptability. John Anderson’s
August 1, 2024
DemandGen
The dynamic world of B2B marketing is undergoing a seismic shift, influenced by technological advancements and changing buyer behaviors that demand more sophisticated and agile marketing strategies. In
August 1, 2024
Sales Enablement
In the fast-paced world of digital marketing, capturing the attention of potential customers is more challenging than ever. One effective strategy to draw in visitors and convert them
August 1, 2024