Marketing Automation / Email Marketing
Email marketing is a powerful tool that can significantly enhance sales for gold buyers. With an impressive return on investment (ROI) averaging $42 for every $1 spent, it
November 1, 2024
Tag
Online Marketing
Cloud
TrueDialog has unveiled its latest innovation by launching a robust SMS integration for Salesforce Marketing Cloud Engagement, now conveniently accessible through the Salesforce AppExchange. This major development extends
November 1, 2024
Content Marketing Technology
Deciding what to charge for sponsored content presents unique challenges for content creators, as there are no standardized guidelines within this industry. This often leads to significant disparities
November 1, 2024
Content Marketing Technology
The ever-evolving landscape of content marketing demands constant adaptation and innovation to stay ahead of the curve. The insights shared at a recent premier event offered invaluable strategies
November 1, 2024
Content Marketing Technology
The transformation of digital marketing has dramatically reshaped the business world, especially during the COVID-19 pandemic, revealing its indispensable role for businesses aiming to stay competitive. In our
November 1, 2024
Content Marketing Technology
Artificial Intelligence is increasingly becoming a game-changer in digital marketing, revolutionizing the way businesses connect with their customers and optimize their marketing efforts. AI is not just a
November 1, 2024
Customer Experience (CX)
In the ever-evolving landscape of B2B marketing, understanding the buyer journey becomes more complex and critical as each year passes. Modern B2B buyers have transformed their purchasing behavior,
November 1, 2024
AI and ML
Small businesses constitute the bedrock of the U.S. economy, making up 99.9% of all U.S. firms and employing nearly half of the nation’s workforce, as reported by the
November 1, 2024
Sales Enablement
In a significant move aimed at revolutionizing the marketing landscape, Uptempo, a premier enterprise marketing planning platform, has unveiled a suite of new features designed to enhance the
October 31, 2024
ABM Marketing Technology
Account-Based Marketing (ABM) has traditionally been associated with targeting large corporations with substantial budgets. However, its relevance and effectiveness are rapidly expanding into the realm of small and
October 31, 2024
ABM Marketing Technology
Integrating Account-Based Marketing (ABM) with Generative AI (GenAI) and reliable data can revolutionize the B2B marketing landscape. While ABM has proven effective in engaging accounts and converting leads
October 31, 2024
Marketing Automation / Email Marketing
Litmus, a renowned email marketing platform, has once again elevated the industry’s standards by introducing a slew of innovative features aimed at enhancing email deliverability and engagement. These
October 31, 2024