Content marketing is a crucial part of the modern marketing landscape. It involves planning, creating, and distributing high-quality content that is meant to engage, educate, and entertain an intended audience. It is a way to build a relationship with customers that goes beyond traditional advertising and sales tactics. In this article, we will explore the various aspects of content marketing
Marketing strategies have evolved over the years, and more and more innovative methods have emerged, including account-based marketing or ABM. ABM is a targeted wholesale approach where marketing and sales teams work together to focus on high-value accounts, rather than the usual “spray and pray” approach to marketing where messages are sent to a mass audience. In this article, we
Email marketing is a crucial part of any business’s marketing strategy. However, with the growing use of email marketing, people’s inboxes are filled with a plethora of newsletters and marketing emails. While email marketing is still an effective way to communicate with customers and potential clients, it can be challenging to develop strategies that won’t come across as annoying or
In today’s digital age, businesses are constantly competing for customers’ attention and loyalty. In the past, traditional advertising was the go-to method for promoting products and services. However, with the rise of digital marketing, businesses now have access to a wide range of strategies to reach their target audience. Despite these changes, one thing remains constant: content is still king,
In the world of B2B marketing, growth is everything. Whether you are aiming to expand your customer base, increase revenue, or establish your brand as an industry leader, growth is the key to success. However, achieving growth in today’s rapidly changing market is not easy. With increased competition and shifting consumer behavior, companies need to constantly innovate and adapt. This
Demand generation is a crucial aspect of any successful business strategy. It is the process of creating and nurturing interest in a company’s products or services with the goal of generating leads and attracting new customers. However, demand generation is not a simple process, and its success relies heavily on the changing behavior and preferences of potential buyers. This article
Email marketing is a tried-and-true strategy that has remained a staple of any marketer’s toolkit. With the emergence of social media, chatbots, and other digital marketing strategies, many have predicted that email marketing’s days are numbered. However, according to new research by Gartner, email marketing continues to be the most effective channel across multiple stages of the buying journey, from
The current state of the economy is riddled with uncertainty, leaving many marketers unsure about the best way to proceed. However, in times of economic uncertainty, it is more important than ever for marketers to be proactive and take steps to evolve with their audience. In this article, we will explore how marketers can respond to the needs of their
In today’s fast-paced digital landscape, marketers are confronted with an overwhelming amount of data to sift through and analyze. The ability to derive insights and make informed decisions based on data is essential for business growth and success. However, getting a single view of all this data can be time-consuming and daunting. This is where data automation comes in. In
The business landscape in Sri Lanka has become increasingly competitive in recent years, and companies are recognizing the importance of customer experience (CX) in retaining customers. CRM companies in Sri Lanka have realized the role of CX and the need for customer retention to drive business growth. One way to enhance customer retention and improve overall customer experiences is through
Email marketing is still a powerful tool for fundraising campaigns. However, with a deluge of emails vying for your audience’s attention, crafting email subject lines that stand out can be a daunting task. The subject line is the first impression your donors have of your fundraising campaign, and it can make or break their decision to open and engage with
In the modern era of marketing, relevance has become a crucial aspect of any successful campaign. With so much information readily available at the click of a button, consumers are increasingly selective about what they spend their time on. The days of generic advertising messages and one-size-fits-all marketing are over. Today, businesses need to focus on tailoring their content to
