Account-Based Marketing, or ABM, is a strategic approach to marketing that focuses on targeting specific accounts rather than a broader audience. The goal of ABM is to personalize marketing efforts and engage with key decision-makers at high-value accounts. In this article, we will define ABM, outline the steps to implement this strategy, and discuss the importance of data in the
In today’s world of e-commerce, providing an exceptional user experience is crucial for businesses to remain competitive. With the rise of online shopping, it has become important to focus on creating a delightful experience for people who decide to interact with your website. In this article, we will discuss different ways for businesses to improve the shopping experience for website
The world is currently experiencing a great transformation. Advances in technology, shifting political and economic landscapes, and changing societal attitudes are shaping the way people live, work, and consume. For brands, it is increasingly important to understand and adapt to these changes in order to remain relevant and competitive. One way to do this is to keep an eye on
As the COVID-19 pandemic swept across the globe, it disrupted business operations on an unprecedented scale. Among the sectors hit hardest was B2B sales, which were forced to make the switch to online transactions amid widespread lockdowns. This shift led to many of the traditional face-to-face sales methods becoming redundant. As a result, companies had to resort to a more
Christopher James Dapolite is a seasoned business development executive with extensive experience in sales management, marketing transformation, and coaching. With a successful track record of leading teams that grow revenue, Dapolite has become a respected name in the industry. In his current role as the Director of Customer Engagement and Portfolio Sales Leader at PwC, Dapolite has helped the company
Referral marketing has been around for centuries, and it continues to be one of the most powerful ways to grow your business. Referral marketing is a strategy that uses word-of-mouth to gain new customers. This approach involves rewarding current customers for referring new business to you. It not only increases your customer base, but also strengthens the bond between you
The Chinese technology company Oppo has announced that it is expanding its partnership with the UEFA Champions League and has appointed the former Brazilian football star Kaka as its global brand ambassador. The company, which has become known for its high-quality smartphones and telecommunications devices, will be collaborating with Kaka in various events across the globe to promote its brands
Email marketing has been an essential strategy for businesses over the years, and with advancements in technology, it has undergone various changes and improvements. In today’s digital world, automated email campaigns have become a crucial component of any successful digital marketing strategy. An automated email campaign is a process of setting up predefined workflows or campaigns that trigger specific emails
Email marketing automation has become an integral part of businesses’ marketing strategies. It allows businesses to send targeted, personalized emails to their customers at scale, resulting in higher engagement and ultimately, increased conversions. In recent years, the role of artificial intelligence (AI) in email marketing automation has become increasingly prominent. AI-powered tools have transformed the way businesses approach email marketing
Email marketing is a powerful tool for eCommerce businesses looking to engage with customers, boost sales, and grow their business. With billions of people using email every day, it’s a way of reaching customers directly, and when done right, email marketing can have a significant impact on the bottom line. But what makes email marketing so effective? In this article,
The B2B marketing landscape has undergone a seismic shift in recent years, with businesses shifting away from generic marketing strategies towards more targeted approaches. In today’s hyper-competitive marketplace, personalized and engaging interactions with target audiences have become the norm. This has led to the rise of account-based marketing (ABM), a strategy that focuses on identifying and targeting high-value accounts with
Customer Relationship Management, commonly referred to as CRM, is a strategic approach that combines people, processes, and technology to manage and analyze customer interactions throughout the customer lifecycle. By utilizing CRM solutions, businesses can streamline marketing workflows, automate tedious tasks, and improve their overall customer relationship efforts. Benefits of CRM for Marketing At its core, CRM is a tool that
