Online Marketing Archives | Page 104 of 266

Customer Data Management

SALESmanago Appoints New CEO to Spearhead Next Growth Phase

After 13 years spearheading SALESmanago as co-founder, Greg Blazewicz is transitioning from his managerial duties to focus on advisory responsibilities, particularly in the mergers and acquisitions domain. Under Blazewicz’s forward-thinking guidance, SALESmanago has emerged as a cutting-edge force in the no-code CDP and Marketing Automation market, particularly within the realm of eCommerce marketing. Although stepping back from day-to-day operations, Blazewicz’s

April 24, 2024

Content Marketing Technology

How Does Effective SEO Navigate Beyond Basic Keyword Data?

In the dynamic realm of SEO, traditional methods of keyword research no longer hold the dominance they once did. The digital marketing field now requires a deeper, more complex approach. Basic analytics around keyword data are outmoded, demanding SEO professionals to adopt a holistic strategy. Simply targeting numbers and aiming for high search engine positions is a strategy of the

April 24, 2024

IT Digital Transformation

How Will Coca-Cola’s $1.1 Billion AI Deal with Microsoft Evolve Business?

The Coca-Cola Company has marked a significant milestone in its digital transformation by committing $1.1 billion to a partnership with tech giant Microsoft. This major investment is set to permeate through various compartments of Coca-Cola’s global enterprise. The integration of Microsoft’s cloud and generative AI services, prominently Azure OpenAI Service and Copilot for Microsoft 365, spins a web of potential

April 24, 2024

Marketing Automation / Email Marketing

Navigating 2024’s Email Marketing Challenges with Agility

Today’s email marketing environment is a test of a marketer’s ability to adapt to the ever-changing tunes of consumer behaviour and tech advancements. In 2024, understanding these shifts is not just beneficial; it’s essential for survival. Brands must tap into advanced data analytics tools, like never before, to mine and architect campaigns that speak directly to these evolutions. As users

April 23, 2024

DevOps

Empowering Enterprise Innovation with Low-Code Platforms

As businesses navigate the complex landscape of digital transformation, the allure of low-code platforms is becoming increasingly undeniable. These platforms promise a more streamlined approach to software development, enabling organizations to rapidly deploy applications with reduced reliance on traditional coding expertise. By examining the various facets of low-code technology and its impact on enterprise innovation, we can gain insight into

April 23, 2024

Marketing Automation / Email Marketing

How Has Email Opt-Out Behavior Changed in 2023?

In 2023, OPTIZMO Technologies illuminated the shifting patterns of email opt-out behaviors with the release of a new infographic. One of the most significant changes noted was the uptick in international opt-out activity, with Europe leading the charge. Consumers worldwide are exercising more discernment in managing their inboxes, indicating a trend towards greater email selectivity on a global level. Rise

April 22, 2024

Marketing Automation / Email Marketing

Mailchimp and Fast Company Launch Forward Awards for Email Marketing Excellence

Mailchimp, in collaboration with Fast Company, has introduced the Forward Awards, a new global honor that shines a spotlight on the most groundbreaking email marketing efforts. These awards seek to recognize those who have harnessed email’s potential in exceptionally creative and successful ways. As email continues to be a vital component of business communication, the Forward Awards celebrate those at

April 22, 2024

Content Marketing Technology

How Can You Achieve Lasting Impact in Digital Visibility?

In the vast digital sea of the internet, myriad voices clamor to be heard. For individuals and businesses alike, establishing a unique online identity is crucial to garner attention from their intended audience. To stand out in this digital cacophony, one must not only be strategic but also innovative in their use of digital storytelling. This involves a dedicated and

April 22, 2024

Customer Data Management

How Will GrowthLoop and TransUnion Boost Ad Match Rates?

In the marketing world, match rates between a brand’s first-party data and digital advertising platforms are crucial for campaign success. However, marketers have long grappled with low match rates, which typically range from 20-40%. This not only leads to challenges like misdirected advertising, wasted spend, and suboptimal customer experiences but also undermines the efficacy of their digital strategies. The crux

April 22, 2024

Digital Marketing

Modern Sales & Marketing: Entrepreneurs’ Guide to Success

In today’s entrepreneurial landscape, success hinges on navigating the digital sales and marketing arena with savvy. The efficacy of old-school methods has waned, yielding to a marketplace driven by technological innovation and shifting consumer patterns. Entrepreneurs must now cultivate novel strategies to thrive amidst these changes. A mastery of big data is paramount for gaining insights into customer behavior, allowing

April 19, 2024

Marketing Automation / Email Marketing

What Are the Top 10 Digital Marketing Tools for Campaign Success?

In our rapidly advancing digital realm, marketing strategies are increasingly complex. To stand out amidst the noise, businesses are compelled to utilize state-of-the-art tools that merge technology and tactical foresight. Those who succeed in merging these elements can dominate the scene, capturing more attention and yielding better outcomes. Today’s digital marketing arsenal is designed to leverage vast amounts of data

April 18, 2024