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Media

Balancing Innovation and Integrity: The Role of AI in Transforming Journalism and the Media Industry
AI and ML
Balancing Innovation and Integrity: The Role of AI in Transforming Journalism and the Media Industry

The rise of Artificial Intelligence (AI) has revolutionized various industries globally, including the media industry. Many media companies are now using AI to automate their operations, increase productivity, and optimize resources. However, the implementation of AI in the media industry has also raised concerns about potential job losses and the impact on the quality of journalism. Axel Springer plans to

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June 23, 2023
Why Advertising on Netflix Is a Smart Move: Analysis of CTV Ad Spending and New ‘Basic with Ads’ Plan
Content Marketing Technology
Why Advertising on Netflix Is a Smart Move: Analysis of CTV Ad Spending and New ‘Basic with Ads’ Plan

Once the king of streaming, Netflix is now facing fierce competition from both new and well-established players such as Amazon Prime Video, Disney+, and HBO Max. Along with this increased competition, the streaming giant is experiencing revenue challenges. Therefore, Netflix has introduced a cheaper subscription plan including ads. This article discusses the rise of ad-supported CTV, compares the advertising revenue

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June 8, 2023
Oppo expands partnership with UEFA Champions League and appoints Kaká as global brand ambassador
Mobile
Oppo expands partnership with UEFA Champions League and appoints Kaká as global brand ambassador

The Chinese technology company Oppo has announced that it is expanding its partnership with the UEFA Champions League and has appointed the former Brazilian football star Kaka as its global brand ambassador. The company, which has become known for its high-quality smartphones and telecommunications devices, will be collaborating with Kaka in various events across the globe to promote its brands

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May 26, 2023
New Jersey Appellate Division Rules Private Social Media Accounts and Personal Cell Phone Records Discoverable in a Wrongful Termination Lawsuit
Employment Law
New Jersey Appellate Division Rules Private Social Media Accounts and Personal Cell Phone Records Discoverable in a Wrongful Termination Lawsuit

In March 2023, the New Jersey Appellate Division issued a ruling that could significantly impact the discoverability of private social media accounts and personal cell phone records in employment litigation. The case involved a former employee’s lawsuit against her former employer for wrongful termination in violation of the New Jersey Law Against Discrimination (NJLAD). The employee alleged that her employer’s

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May 16, 2023
Securing Your Conversations: An In-Depth Look at Twitter’s New Encrypted Direct Messages
Cyber Security
Securing Your Conversations: An In-Depth Look at Twitter’s New Encrypted Direct Messages

Twitter recently launched a new feature called “Encrypted Direct Messages”, which allows users to send and receive private messages in a fully encrypted form. Currently, this new feature is only available to verified Twitter users. Encrypted Direct Messages (DMs) provide an added layer of security and privacy in conversations, and they differ from regular DMs by the way they are

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May 11, 2023
Facebook and Instagram Used by Advanced Persistent Threats (APTs) to Target South Asia
Cyber Security
Facebook and Instagram Used by Advanced Persistent Threats (APTs) to Target South Asia

Recent reports have revealed that three advanced persistent threat (APT) groups have used Facebook and Instagram to target individuals located in South Asia as part of their cyber espionage efforts. These APTs have relied heavily on social engineering tactics to trick people into clicking on malicious links, downloading malware, and sharing personal information over the internet. This article will discuss

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May 4, 2023
ASUS ROG Ally vs. Valve Steam Deck: New Handheld Console Contender Emerges with Advanced Features and Competitive Pricing
Hardware
ASUS ROG Ally vs. Valve Steam Deck: New Handheld Console Contender Emerges with Advanced Features and Competitive Pricing

As the handheld gaming market makes a comeback, gaming console manufacturers are trying to woo consumers with advanced technologies and features. ASUS, one of the leading names in the gaming industry, is set to launch its upcoming handheld gaming console, ROG Ally, soon. Recently, Best Buy, the popular consumer electronics retailer, leaked the pricing of the ROG Ally handheld gaming

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April 27, 2023
Navigating the Digital Age: The Crucial Role of Social Media Policies in the Modern Workplace
Core HR
Navigating the Digital Age: The Crucial Role of Social Media Policies in the Modern Workplace

In today’s digital age, social media has become a powerful tool for businesses to connect with their customers and stakeholders. Social media can help increase brand awareness, promote products and services, and build customer relationships. However, with the power of social media, also comes risk. Employees can become unwittingly or deliberately involved in situations that could harm the business’s reputation.

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April 26, 2023
Navigating the Wave of Job Losses: How Global Economic Uncertainty Impacts Lyft, Whole Foods, and BuzzFeed
Core HR
Navigating the Wave of Job Losses: How Global Economic Uncertainty Impacts Lyft, Whole Foods, and BuzzFeed

As economic uncertainty continues to grip the world as a result of the ongoing COVID-19 pandemic, a growing number of organizations are announcing layoffs. The latest to do so include ride-hailing service Lyft, Amazon-owned Whole Foods, and media company BuzzFeed News. Lyft announces significant workforce layoffs Lyft, which has a 4,000-strong workforce, has announced that a significant number of its

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April 24, 2023
How Brands are Enhancing their Success through Innovative Educational Programs
Content Marketing Technology
How Brands are Enhancing their Success through Innovative Educational Programs

In an era where content is king, brands are turning to educational programs to enhance their success. Providing educational content that goes beyond their product offerings is one of the most effective ways for brands to differentiate themselves and gain the trust of their audiences. Twitter and Sephora exemplify this trend with their innovative educational initiatives, aimed at teaching marketers

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March 17, 2023
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