
Modern B2B sales strategies are undergoing a radical transformation as the era of high-volume, generic outbound communication finally reaches its breaking point under the weight of AI-driven spam. The shift toward signal-based intelligence emphasizes the critical importance of “when” and “why” rather than just “who” to contact. Startups like Zynt, led by Cezary Raszel and Wojciech Ozimek, are redefining the










