Mastercard has joined forces with the GCC fintech platform Tamara to launch a virtual card in the UAE, aiming to enhance the split payment landscape. This collaboration enables Mastercard to solidify its presence in the flexible payment and lending arenas, offering cardholders the option to divide payments at checkout. According to a report by Ken Research, the transaction value of
As customers spend more hours attached to their smartphones every day, they are more likely than ever to discover your ecommerce website on a small screen. It doesn’t matter if they are drawn to your website through an Instagram ad, a TikTok influencer’s glowing review, SMS promotional texts, or push notifications for in-app surveys. Each of these entry points emphasizes
The rise of mobile technology has revolutionized the way consumers shop online. With more people using smartphones and tablets to make purchases, it’s crucial for e-commerce businesses to optimize their mobile customer experience. This article delves into why a seamless mobile journey is important and offers ten actionable strategies to significantly enhance the mobile shopping experience. Understanding the Shift to
When was the last time you left the house without your smartphone? If the mere thought of that makes you feel uneasy, you can join three-quarters of all Americans. Smartphone adoption is long past its infancy. Around 90% of the global population owns a smartphone and we’re using them for more than calling family or scrolling through social media. Mobile
Customer engagement is a critical component of building brand loyalty, especially in the competitive world of ecommerce. By implementing effective customer engagement models, businesses can guide interactions at every stage of the customer journey, from initial awareness to long-term advocacy. This article explores various strategies and methodologies to enhance customer engagement and foster loyalty. Understanding Customer Engagement Models Defining Customer
In today’s competitive digital market, email marketing remains one of the most effective methods to nurture customer relationships and drive sales. The global email marketing market, valued at $8.3 billion in 2023, is projected to grow to $18.9 billion by 2028, underscoring its significance in the ecommerce landscape. This emphasizes the need for ecommerce businesses to select the best email
Australia’s e-commerce sector is experiencing significant growth, driven by the increased use of digital payments. The sector is projected to grow at a compound annual growth rate (CAGR) of 8%, reaching a market value of $55 billion by 2025. This growth is largely attributed to the rise of digital payments, which have become a dominant force in the e-commerce landscape.
Video marketing has become an indispensable tool for ecommerce businesses aiming to enhance brand visibility, engage audiences, and drive sales. Approximately 92% of internet users globally view videos online each month. This article delves into the various strategies, trends, and best practices that can help ecommerce businesses thrive through effective video marketing. From historical perspectives to current trends, it encapsulates
March 2025 presents a unique opportunity for ecommerce brands to engage with their audience through innovative content marketing strategies. By leveraging special dates and cultural themes, brands can create meaningful connections, foster brand loyalty, and drive consumer engagement. With so many noteworthy events and traditions taking place throughout the month, ecommerce marketers have ample opportunities to weave these themes into
Nuvei Corporation, a Canadian fintech company, has significantly expanded its footprint in the Asia-Pacific (APAC) region by acquiring Paywiser Japan Limited. This acquisition not only grants Nuvei an acquiring license from the Japanese Ministry of Economy, Trade and Industry, but it also allows the company to offer direct acquiring capabilities for all major card schemes in Japan. Moreover, Nuvei can
The rapid acceleration of ecommerce means the traditional customer journey is no longer linear. Customers face several micro-decisions between interacting with your brand for the first time and becoming repeat customers. It’s your responsibility to cater to them with personalized marketing messages and product recommendations. Just a single slip-up can cause a person to either progress or regress in their
The B2B ecommerce landscape is poised for significant transformation by 2025, driven largely by technological advancements and evolving customer behaviors. As the market continues to grow and develop, businesses will need to adapt to new methods of buying and selling to remain competitive and meet the increasing demands of B2B buyers. This era will see a shift in the way
