In a promising partnership, the leading marketing automation software provider, Act-On Software, has joined forces with Intel to develop Act-On AI Audience Insights. This groundbreaking AI-based software capability is set to revolutionize the way marketers analyze customer data and identify new marketing opportunities. With billions of data points at its disposal, Act-On AI Audience Insights empowers businesses to optimize their
The lifeblood of any business is its customers. Customer acquisition refers to the process of attracting and converting potential customers to buy your products or services. Before diving into acquisition strategies, it’s crucial to have a clear understanding of who your ideal customer is. This article will delve into various effective strategies to acquire new customers and discuss the importance
In today’s fast-paced digital world, capturing and holding the attention of your audience is more challenging than ever. This is where the concept of engagement becomes paramount. Video and brand marketing revolve around creating a deep connection with your target audience, driving them to not only watch your videos but also actively participate, share, and ultimately convert into customers. Let’s
In today’s digital age, audience segmentation has become crucial for brands seeking to effectively connect with their target customers. While demographics provide a foundation, they alone cannot offer a comprehensive understanding of the diverse interests, behaviors, and motivations that drive consumer preferences. This article explores the importance of audience segmentation and how leveraging data can unlock valuable insights to inform
Amperity, a pioneering company in customer data activation, has gained recognition as a leader in the industry. Its multi-patented approach to identifying, unifying, and activating first-party online and offline data has set it apart. Working in collaboration with Snowflake, a leading data platform, Amperity aims to empower businesses on their journey towards data-driven marketing. The Modern Marketing Data Stack To
Ensuring that your products end up in the right hands and reach the perfect audience is essential for efficient sales processes and increased profits. In today’s competitive business landscape, having an effective route-to-market strategy is crucial. This article will guide you through the process of creating a customized and robust strategy that aligns with your business goals. Customizing a Route-to-Market
In today’s rapidly evolving business landscape, organizations striving for innovation and growth understand the pivotal role of data. Data has become the new currency that drives informed decision-making, personalized customer experiences, and improved operational efficiency. In this article, we delve into the concept of Single Customer View (SCV) and explore its numerous benefits in various aspects of business operations. What
In today’s rapidly evolving business landscape, marketing and sales automation have emerged as game-changing tools for businesses of all sizes. Believe it or not, many businesses, both large and small, consistently experience growth each month solely because of how they are using marketing and sales automation. By effectively implementing these technologies, businesses can revolutionize their approach to customer engagement, personalization,
With the push for 5G in India gaining momentum, the promise of an upgrade in speed and performance has captured the attention of brands and marketers alike. This new era of connectivity has the potential to revolutionize digital marketing and customer outreach, presenting exciting opportunities for brands to connect with their target audience on a deeper level. Disruption in Digital
In an era where marketing strategies are shifting towards a more personalized approach, Account-Based Marketing (ABM) has emerged as a game-changer. ABM focuses on quality over quantity, treating each account as an individual market with its own unique needs and challenges. By tailoring marketing efforts to specific accounts, businesses can forge stronger connections, increase engagement, and drive meaningful growth. In
In today’s fast-paced business environment, managing subscriptions and recurring billing can be a daunting task. However, subscription billing management steps in to streamline your entire billing ecosystem, bringing harmony, efficiency, and accuracy to your financial processes. This article explores the importance of subscription billing management and highlights its various benefits. Streamlining Billing Processes Subscription billing management effortlessly handles alterations, such
In today’s digital age, where attention spans are becoming shorter and competition for consumer attention is fierce, marketers are constantly seeking innovative ways to connect with their audience. One highly effective tool that has emerged as a staple in modern marketing strategies is video content. If you’re looking to boost your marketing efforts and forge a deeper connection with your
