Data is the backbone of modern-day marketing. It provides businesses with invaluable insights into customer behavior, preferences, and demographics. However, with the growing concern for consumer privacy and
In the world of marketing, the race to create quality and insightful content is only becoming more difficult. With rising competition, shifting consumer preferences, and ever-changing search algorithms,
The events industry has been steadily growing and has now become a significant part of the marketing mix. As such, the demand for smarter, data-driven solutions has also
Terminus launches Prospect Engine, a new data solution for go-to-market teams Terminus, a leading provider of account-based marketing (ABM) solutions, has announced the launch of its new data
Undoubtedly, 2020 was a year of unprecedented change, accelerated by the Covid-19 pandemic that shook the world. As the year finally came to a close, many businesses looked
Many changes in consumer tracking and consent-first policies have dramatically impacted the third-party ecosystem that powered media buying for two decades. In response, brands need to consider embracing
In today’s market, companies must be highly digitally engaged if they want to capture the attention of potential buyers. The trend towards buyer-centric marketing is evident with the
Account-based marketing (ABM) has gained popularity among B2B marketers due to its personalized approach. It involves targeting high-value accounts or customers with tailored content, creating deeper connections, and
Microsoft Advertising is a widely used platform by digital marketers to run search ads on the Bing search engine. It is essential for businesses that aim to reach
When it comes to marketing, engagement plays a critical role. Even if you create the best advertisements in the world, it won’t matter if your target audience isn’t
With the recent updates to Performance Max campaigns, DTC brands now have an even better opportunity to ensure brand safety and profitable ad spend for their products. These
Artificial Intelligence (AI) and automation are transforming the way we live our lives. These technologies are rapidly evolving and have the potential to revolutionize various industries, from self-driving
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