The rise of dark social has drastically reshaped sales attribution in the hospitality B2B sector.Sales attribution, which was once a straightforward task, now demands innovative approaches to navigate through a network of private and non-public interactions on platforms such as direct messages, private groups, and AI-driven searches. Traditional analytics tools lag behind, struggling to accurately track these dark channels, thereby
Artificial intelligence (AI) has transitioned from a theoretical concept to an indispensable tool for modern business.With advancements in AI technology, businesses can now streamline processes, automate repetitive tasks, and make data-driven decisions with greater precision. The influence of AI spans across multiple industries, impacting areas such as customer service, quality assurance, and resource management.The rise of AI-driven solutions has transformed
Sustainable digital marketing focuses on the adoption of strategic, long-term efforts that foster continuous business growth.As technology rapidly evolves and customer behavior shifts, businesses must implement data-driven strategies to enhance brand exposure, boost customer engagement, and maximize profits. Achieving sustainability in digital marketing requires more than just appearing online; it demands a comprehensive approach that adapts to emerging trends, changing
The hiring landscape is undergoing a profound transformation driven by the rapid advancement of artificial intelligence (AI).This revolutionary shift in technology is fundamentally altering how candidates are sourced, evaluated, and assessed throughout the recruitment process. As traditional practices give way to AI-assisted evaluations, employers are now placing a greater emphasis on a candidate’s agency, creativity, and curiosity. In this new
Account-Based Marketing (ABM) has emerged as a cornerstone of modern B2B marketing strategies, transforming how businesses engage with prospective clients.ABM targets specific high-value accounts, ensuring that every marketing effort is tailored to the unique needs of those accounts. This focused approach is not just a marketing tactic but a strategic initiative driving revenue and fostering deeper customer relationships.According to a
The Australian hospitality industry is facing unprecedented levels of competition. In this crowded market, venues must find innovative ways to stand out and build lasting relationships with their guests. One promising tool that remains underused is SMS marketing. This article explores how SMS marketing can revolutionize guest engagement, drive repeat business, and offer a high return on investment (ROI) for
In the ever-evolving world of digital marketing, the rise of blockchain technology and decentralized platforms has presented unique challenges and opportunities. With the advent of Web3, marketers have encountered a significant hurdle: the anonymity of blockchain users. Traditional Web2 marketing strategies, such as utilizing cookies and email addresses to track and retarget users, are rendered ineffective in the decentralized Web3
In the ever-evolving world of talent acquisition,the introduction of AI Notetaker by ClearCompany marks a significant leap towards enhanced recruitment efficiency. This proprietary AI-driven tool is designed explicitly for recruiters, hiring managers, and candidates, providing a streamlined approach to capturing interview details and improving the overall hiring process.By transcribing interviews in real-time, capturing critical insights, and summarizing key points, AI
May is a month brimming with opportunities for content marketers to capture heightened consumer interest. Key events and cultural observances provide a golden opportunity to align marketing efforts, creating relevant and engaging content that attracts, retains, and engages customers.By harnessing the power of popular themes, businesses can significantly boost their marketing outcomes in May 2025. These occasions offer a unique
In today’s fast-paced business environment, inefficiencies and delays can mean missed opportunities and lost revenue. One of the most crucial areas where businesses can optimize their processes is in Accounts Payable (AP).The sheer volume of invoices, recurring transactions, and the need for timely payments make AP management a complex undertaking. However, integrating AP automation with Enterprise Resource Planning (ERP) systems
In an era where businesses continuously seek innovative strategies to stand out in competitive markets, Informa TechTarget and Demandbase have joined forces to revolutionize account-based marketing (ABM).This strategic alliance aims to optimize return on investment (ROI) for their clients by leveraging enhanced data-driven insights. The integration of Informa TechTarget’s dynamic account- and contact-level intent data with Demandbase One’s sophisticated ABM
In the dynamic world of digital marketing, understanding and accurately targeting audiences has become increasingly challenging.A recent marketing study conducted by Adlook has cast serious doubt on the reliability of traditional segmentation methods, which rely on digital footprints and socio-demographic data. For years, marketers have tailored their messages based on attributes such as age, gender, income, and education. However, findings
